How Web Portal Software Can Get You to the Next Level

We live in competitive times and this means you have to offer more than what the competition has to offer. Web portal software has the ability to help you in a number of different ways, reaching more people and creating more content for your target audience.

Increase Your Reach

You have the ability to increase your reach significantly when you use web portal. More people choose portals when they're on a mobile device, such as a tablet or smartphone. This means you're going to increase your reach specifically with mobile audiences.

If you already have a blog and other content, that's great for your desktop users. With the introduction of this software, you can tap into another portion of your target demographic.

Avoid IT Expertise

IT experts are costly and you likely have a limited budget. When you opt for portal software, you get to take advantage of customizable templates. Plus, the software makes it easy for you to manage everything on your own, so you don't need to hire a professional for setup or maintaining the portal.

A Boost in SEO 

You likely already know how important search engine optimization is. There are embedded marketing tools within web portal software, helping you to improve ROI. You will also be able to publish more blogs, gain access to RSS feeds, web analytics and more to help you. With a search engine-friendly ePortal, the sky is the limit.

You need to explore the user experience you provide your audience and how the tools you use will help you. Blogs, photo galleries, and more can be included in an ePortal, all helping you to get to the next level.

Discover more about portal software today by contacting Pressmart Media Ltd.

By using a quality web portal for your bussiness, B2B portal job portal, B2C,  E-commerce portal,  Leisure and entertainment portal you can boost overall productivity of your organization and streamline redundant process that put off prospective client. Web portal requirements may differ per industry or sector, so there are a diverse range of portal development services out there.

Some example of specific web portal are as followed. Increase Your Reach, With an online newspaper, you are not limited to the readers who are within physical reach of your publication. Digitally your content allows you to increase your reach to global lengths and significantly increase your readership.

Your Magazine Publishing Solution Needs an Upgrade

If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn't work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.

At Pressmart, we know that magazine publishers are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine.

How responsive is your magazine?

Cross-platform compatibility is the most important element in the publishing realm, for obvious reasons. Your readers follow on phones, tablets and desktops.  Some even use all three at different times of the day. Coding for each of these as they are introduced and updated is a losing strategy. Now, the publishing world, from niche magazines to major titles, is catching on that this work has to be done by specialists. Pressmart has a mission of following and adapting to the needs of devices, formats and solutions coming down the road through genuinely responsive coding.

What are your pain points?

Make up your checklist, and bring it to us. We can give you a head start by noting that we offer a true digital magazine experience with reader feedback forms, social media integration, seamless email subscriptions, ad space you control fully, easy functional hyperlinks for editorial and advertising use.  We also provide the tools you need to grow your business, including Google Analytics functionality and search engine optimization.

If you are ready to upgrade your magazine publishing experience, Pressmart is ready for you.

Get Started in Digital Publishing

Digital publishing is an endeavor where entrepreneurs have a chance to make a mark on society. If you are planning a digital magazine or news outlet, you know that publishing has lots of interconnected components to master. With more than ten years of experience in the digital news sector, we have extensive insights into launching online publications.

Here are our three essential tips for building a digital publishing to thrive.

1. Plan for multiple revenue streams

Content is king, but a digital publication must be a business at its core. Select a publishing platform to meet both your business needs and your content needs. Even if you plan on being fully ad-supported, you will want your enterprise to retain the ability to shift from a free subscription to a paid service if conditions change. Multiple revenue streams are the secret sauce of successful digital publications. The technology you choose should provide a user experience your readers will enjoy and comprehend now and after any future business pivots.

2. Create a responsive experience so every reader can use every device

Responsive design is the discipline that allows published content to be coded so that it just works on desktops, phones, tablets and whatever device comes next. Select a platform that automatically detects the device used for reading and scale the content and ads to fit the screen size. Investigate the flexibility of prospective digital publishing platform providers' designs. The right responsive choice will maximize your own future business agility as devices evolve and change.

3. Build community around your content

At first, you may see social media connections as a method for publicizing your publication. Don't neglect this powerful marketing aspect, but remember that connecting a community of interest will make your publication more valuable in the long run. Promote, respond and connect with respect for your readers.

These priorities provide a guideline for the selection of a publishing platform.  They also serve as reminders for ongoing strategy tune-ups for your business. Stay flexible with your revenue streams and on assorted devices while nurturing a community that cares about your content, and you'll be on your way.

As you plan your digital publishing initiative, turn to Pressmart Media for the intelligent platform and the deep publication experience you're looking for. We can help. To find the approaches that will work for your new publication, get in touch with us.

3 Reasons Why Digital Publishing is Great for Marketing

Digital publishing has grown tremendously over the years and in turn, has become an effective marketing strategy for businesses. With information being viewed and shared through the internet everyday, digital publishing is continuously being embedded in many business models across industries. Business owners are now paying more attention to the content they post online, recognizing the opportunities that await from digital-centered content. With that said, here are 3 benefits to businesses going digital for marketing:

1. Visibility leads to Sales: Often times, it's not that your business concept isn't great, but that you lack visibility. Business owners who don't have an online presence find themselves seeing little to no results in their business because they aren't marketing their services where the people are. Digitally publishing your content improves your visibility and offers you the opportunity to market yourself to potential customers, which can increase sales.

2. Customer Engagement: Digital publishing allows you to engage with your customer's on a more personal level. For instance, if your business runs a blog, individuals can leave comments asking questions or providing feedback. Having a platform to engage with your customers strengthens your relationship with them and opens the line of communication, which will essentially help you retain current customers and appeal to new ones.

3. Reach a Larger Audience: The goal of marketing is to acquire new customers and maintain relationships with them, and digital content is the best way to achieve this. Digitally publishing your content allows you to reach individuals on a global scale thanks to content being easily viewed and shared online.

Businesses looking to grow and improve should establish their online presence by digitally publishing their content. Digital publishing is a cost-effective marketing strategy that every business owner should implement. If you have any additional questions on how digital version can be benefit you, contact us and we'll be happy to help.

Why You Should Invest in Web Portal Software

Time and money. These are perhaps the two greatest concerns of any business. But what is the best way to maximize these in the online publishing industry? As a news publishing website, these are vital factors for ensuring growth and success and are important reasons for you to consider investing in web portal software. Pressmart can help you with both of these things with our innovative technology for online publishing. Let's take a look.

Easy Setup and Maintenance 

One way that Pressmart saves you time is with web portal software that is easy to setup and maintain. We know you don't have time to mess around with your software and figure out how everything works. We provide you with user-friendly tools to get things up and running in as little time as possible so that you can focus on what really matters: bringing in new visitors.

Increase Traffic

Our web portal software helps you increase your profits with helpful tools for bringing in traffic. Our software helps you increase your visibility in search engines and utilizes customer comments by integrating them into your stories and providing you with long tail keyword content. Implementing our web portal software is a surefire way to increase your traffic and ultimately grow your business.

Utilizing strong web portal software is vital for maximizing your publishing company's time and money. If you would like to know more about how Pressmart Media can do this for you, please contact us today. We look forward to helping your business thrive and grow!

Keeping this in mind, Pressmart stands out from other web portal development competitors. Our special expertise and skills come from a long history of portal development according to business needs. There is an inherent need within any company for portals to attain its business goals while development is in process. Developers at our company possess a long history of develop projects and are constantly learning new web technologies and APIs that inspire top tier portals.

Boost Your Bottom Line - How an Online Newspaper Maker Can Open Doors For Your Publishing House

Are you thinking of transitioning your print newspaper to a digitized newspaper? You're on the right track if you are interested in increasing your profitability (among a host of other benefits). Digitalization of your publication will benefit your bottom line by opening doors to new forms of monetization. This is in addition to saving money by reducing printing costs. Let's take a look behind those doors, so you can see how online newspaper maker can help take your publishing house to new levels of expansion.

Multiple Revenue Streams

Once you digitalize your newspaper, you'll have access to multiple revenue streams. You'll still have your paid subscription base, of course. But you'll also have three types of ad spaces - at the page level, article level and article genre level - to generate more money.

Money Saving Solution

Spending a lot of money on printing, shipping logistics and delivery will be a thing of the past. All three of those costs are gone, once you make the switch to online newspaper maker. You can also link to your other resources, products or services in your online newspaper, thereby eliminating advertising expense. Instead, you can do it in your own online publication, for free.

Increase Circulation

By using online newspaper maker, you'll be able to broaden your subscription base and increase your circulation by reaching international customers across the globe. No longer will you be stymied by shipping and delivery logistics. As you can see, transforming your print newspaper into a multi-faceted and versatile online publishing platform will take your publication to new levels that were previously not possible.

Contact us today to join the digital evolution.

What to Look for in Web Portal Software

Are you an online publishing company looking for web portal software to help your business thrive and grow? If so, you may be wondering what characteristics sets apart good software from the others. With this in mind, let's take a look at what to look for in web portal software.

Responsive

The first thing you want to look for is that your web portal software is responsive. Having design elements that are responsive to the various viewports of your visitors will help to ensure that your customers experience the best in usability and content interaction.

Easy Maintenance

You are in the publishing industry, you are not an IT expert. That is why you need software that is easy to use and maintain. This helps you focus on the important matter related to growing your business.

Increased Traffic

Of course one of the most important things for an online publishing company is increased traffic. If your software is not effectively doing this for you, it is time to look elsewhere. Pressmart's portal software provides you with tools to help your website stand out in search engines, bringing in new customers and increasing profit for you.

If you are looking for portal that meets these standards for excellence, look no further than Pressmart Media. If you have any further questions regarding our web portal or about any of the other services we offer, please let us know today. We look forward to hearing from you soon!

Currently websites are helping bussiness thrive in various markets all over the world. As such the buyer is seeking all available information regarding a particular vendor before they engage them. Without a website, suppliers wishing to reach prospective buyers, and expand their market share will face several challenges in this venture.

Therefore as a bussiness executive, you need to identify appropriate web portal development that can help you customize your site in line with the products or services you offer. Over and above that the portal should provide convenience to add or delete content from the website. Here are examples of portal software with such provisions, Also there is so much you can achieve from the 'how-to' forum that Jostle provides, which means that the possibilities are limitless.

Why is Online Magazine Publishing Important?

Often magazine companies that are already hard copies of their material wonder why they should bother with online. In fact, they may even be afraid of it, thinking that offering free content will reduce subscription rates. However this is not the case and publishing can even provide you with many potential benefits. So why is magazine publishing so important? Let's answer that question below.

Online Magazine Publishing Increases Revenue

The first thing you need to know about offering free content is that it will not reduce subscription rates. In fact, it will actually help you increase your revenue. Offering some of content up for online access gives readers a taste for what you have to offer and provides them with an easier path for subscription.

Magazine Publishing Has a Greater Reach

Physical magazines just aren't as effective as they used to be in reaching new audiences. If you only publish hard copies of your content, you just have to hope someone comes across your magazine in a doctor's office or decides to pick it up on an impulse when at the checkout. Online promotion has a distinct advantage over traditional in that it reaches readers more organically through search engines. The world is increasingly going the route of digital media and you do not want to be left behind.

If you have any questions about magazines or about any of the other services we offer here at Pressmart Media, please contact us today.

The responsive user interface works with all electronic devices, such as mobile phone, tables and computer,  There is support for news portals with multiple languages, bringing your content to more audiences. You can customize and adjust the CMS according to your needs

Create as many users and editors as needed for administration of the software which allows for publish and editing blogs and post to social media sites, RSS feeds and also beneficial features of the eportal software, allowing you to keep track all updated information, you can also share the feeds with one click, The photo gallery help you manage photos, as well as viewing, sharing, tagging, and priting. This is a handy feature for social media advertising.

Expanding the User Experience with Web Portal Software

Communication lies at the core of every publishing company; at Pressmart Media we transcend communication by providing the user with an experience of endless accessibility. Our multi-faceted web portal allows users to not only access published content, but also to directly engage with it, marking a monumental shift in how we view news and digital publishing.

Our cutting-edge Web Portal Software design lets users behind-the-scenes. Instead of feeling like mere recipients of content, they are able to play an active role by responding to features as well as other users, creating even more conversation and communication.

Moreover, with these tools at your business' fingertips, you will also be able to join in the conversation. Industry-grade management tools and data analytics allow publishers and content-providers to respond rapidly to consumer need and interest, and even to predict future trends and hot-button topics. Integrated interfaces and the ability to sync with social networking bases further improve both the business and user experience.

Streaming content on each and every one of your customers' many devices is yet another way that Pressmart's portal bypasses the traditional boundaries and constraints that other publishing companies face these days. Compatibility and functionality go hand-in-hand no matter how or when your content is being accessed.

Our strategies may seem extravagant, but they are simply innovative. Contrary to what you may expect, your time and development costs won't go up; in fact, they'll decrease, due to our highly efficient management model and modernized system services. Customize your users' experience today by contacting us at Pressmart Digital Publishing Solutions. We promise the communication won't stop there.

If you web portal software falls short of your platform publishing plan and you find it hard to keep up with the necessary IT skills and the time needed for a successful portal, then pressmart media ltd, may be your solution. The online portal software offered by pressmart media allows you to publish to all digital mediums, whether they are social media sites, web pages, electronic devices or ebooks. This feature increase your exposure to prospective customers through their mobile devices increasing sales. The software features advanced publishing without added cost of fees. The provided templates also allows you customization of pages that fit your publishing needs without the having to worry about IT expertise.

Digitizing Information Expanding Your Audience

Electronic media fall among the fastest growing information sources in the 21st century. Today, we all agree that researching information in real books always seems outdated and time-consuming. Owing to this, most researchers and readers have opted to use online materials as with only a press of a button you have all the information and data you need. For this reason, authors and writers should quickly adapt to the use of digital publishing for their information so as to remain relevant and accessible.

Choosing an experienced and qualified firm for your data digitization is sagacious. Founded in 2006, Pressmart Media Ltd is a global digital publishing company that offers all online publishing and digitization services. Our services include digitization of materials such as newspapers, journals, books brochures, other reading materials.

Why should you pick Pressmart Media Ltd for your document digitization?

Distribution services

At Pressmart Media Ltd we have experience and are familiar with all digital distribution channels. Therefore, by opting for our services, your documents gain exposure to new channels such as mobile phone app, E-reader, web, podcast, and email subscription.

Cheaper but with wider audience

For schools, reading institutions, and organizations the cost of publishing reading materials in traditional method is an expensive exercise to meet the demand. Pressmart Media Ltd helps you with the digital printing of modules, tests, and brochures increasing flexibility and accessibility to myriad students and staff.

More buyers and a high rate of return

As an author, using Pressmart Media Ltd services drastically reduces your printing costs. With our broad global audience, you are likely to receive more buyers. Digital documents allow you to customize and generate ads which will ultimately contribute to increased profit.

Know your reader's preference

Electronic records allow you as an author to fully understand your user's preference e.g. by evaluating their responses and interacting with them through social media, you effortlessly perfect and improve on the flaws identified. For more information, contact us.

Readers want to move between devices, from e-reader to phone to tablet, without having to install any additional software. Lowering reader pain points and making content available seamlessly across devices increases engagement and decreases frustration. This is accomplished through a responsive user interface, one that responds to the devices screen size and orientation and then automatically adjusts and optimizes the image for the display.

Five Benefits of Digital Magazine Publishing

Digital magazine publishing comes with many benefits. Find out how a digital magazine can help your business reach new customers.

The Benefits

1. Reach international customers

Online publications have the potential to reach people across the globe. You can reach customers you would never have known about. As the popularity of your publication increases, so does your reach.

2. Link to your own products and resources

An online magazine puts your company front and center. You can link directly to your homepage, or link to specific products. Instead of paying someone else to advertise your business, you can do it in your online magazine for free.

3. Make revenue through advertising

In addition to featuring your own products and services, you can also sell advertising space. Depending on the reach of your publication, this can result in some significant revenue. You may even sell enough ad space to pay for the costs of publication.

4. More content for your social media

Finding great shareable content for social media isn't easy. But online publications are easy to share. And because they also promote your business, you get more free advertising. It's a win-win situation.

5. Gain insight through your Google Analytics

An eMagazine that provides Analytics gives you insight into your audience. This can help you fine-tune your business' advertising campaigns, website copy, and more. You can learn what your readers like, what they don't like, and what products they want. With Analytics from your digital magazine, you can cater to your customers.

If you're interested in reaping the results of digital magazine publishing, contact us for more information.

For a digital-native, the ability to share content with friends is essential. An emagazine platform is most engaging when it provide hyperlinked, shareable articles and emails. In addition integration with social media channels is a necessity.

By providing content that is interactive, shareable and easily available across devices, your magazines content can satisfy a younger audiences expectations and could set the expectations of your most loyal readers ever higher. PDF's arrived to the digital scene over twenty years ago, acting as a bridge between the digital and print world. This innovation was a much needed one for non digital natives.

All the familiarity of print was delivered with clarity on a digital device. For digital natives this type of bridge isnt entirely necessary, which is why PDF's with interactive feature are a common expectation among readers.

3 Advantages To Digital Publishing in 2017

Whether it is a book, magazine or article, the internet has certainly revolutionized the way we choose to publish. In 2017, the popularity of digital publishing has only grown stronger and has opened the door to new opportunities. Essentially digital publishing has presented an array of benefits to business owners in terms of convenience, visibility, and reach. Here's why:

Storage 

For starters, with the wide-range of space available digitally, documents are now stored safely online. This essentially means that less time is spent finding important material because everything can be organized, which will result in an increase in productivity. In addition to this, since material can be stored online, this means that it can also be accessed regardless of geographical location.

Visibility 

Most people use some form of mobile device to view and share information. In fact, according to Internet Live Stats, around 40% of the world's population has an internet connection. For this reason alone, it makes sense for businesses to switch to digital publishing. This is the best way to increase visibility and expand your market.

Partnership 

Digitally has offered an array of opportunities for businesses through partnership. In fact, creating rich, interactive content has opened the door for more monetary success through brand deals and sponsorship. This certainly was not an option with traditional publishing, but with the success of the internet, the ways in which we can create revenue have expanded tremendously.

The advancement of technology is inevitable, and digital publishing is only getting better in 2017. It's essential for businesses to take advantage of the many benefits that online publishing has to offer. as it is creating new opportunities and the space for growth. With that said, if you want to know more about getting started in digital publishing, contact us and we'll be happy to help.

Digital  audiences have high expectations. They anticipate flawless integration, rapidly loading multimedia and the opportunity to engage with content on any device. When trying to attract and maintain this audience, your platforms performance and its capabilities matter. Here are some platform elements that are essential for a digital native audience.  Platforms that deliver the clarity and familiarity of print with the interactive features of HTML keep younger readers engaged with hyperlinks, video, animation, podcasts and other interactive content.

Magazine Publishing: 3 Reasons Why Digital Publishing is Most Effective

As the internet continues to advance, more businesses are adapting their content for the digital world. In fact, the magazine industry continues to move away from traditional methods of publishing as digital offers far more benefits than ever imagined before. With that said, here are 3 reasons why it times to go digital with your magazine:

1. Deliver Content Across Multiple Platforms: One of the greatest aspects of the internet is that information is easily accessible and travels at a relatively fast rate. This is why digitally publishing your magazine is effective when it comes to delivering your content across multiple platforms. There are various social media sites where your content can be shared, resulting in a larger audience. Additionally, your content is more accessible because your viewers have the option to access your magazine through their computer, tablet, or mobile device. 

Every Business Needs A Digital Publishing Solution

Content, content, content. That is the buzzword among marketing professionals giving advice on how to strengthen a brand's online presence. Many heads in the business world are scratched as they mull over what this means regarding a company website connected to the most popular social media platforms and a blog. What else is there for a company to do to? Add an aspect of legitimacy to a brand with traditional content like press releases and news articles. That means a company needs a digital media solution that supports online publishing in the style of an e-magazine or newsletter.

Digital Publishing Features: For the most comprehensive digital publishing platform, there are important features that will create flexibility, accuracy, and, above all, security. If you are ready to brand your product or service as the premier expert in its field, this is what to look for in a digital publishing platform:

The Beauty of Online Portal Development

You want your brand to go big. Reach millions of people, expand your overarching message, and ultimately to be a brand you can be proud of! But how? What's going to allow you to get where you want your business to be and won't cost you much? The solution is pretty simple, actually. Here are some of the benefits of opting towards Online Portal Development!

Simplicity in itself

Some third party website coders can charge a hefty sum just for a few design tweaks to your website, but this isn't the case with online portal development. Unlike most other siteware, Online Portal Development offers a flexible user interface that's fully customizable so you can spend more time catering to your needs instead of wasting it on things you don't need. But the best part of all? There's no previous IT experience needed. You're in control from day one. That's what I call efficient simplicity.

Easy Marketing and Money

5 ways Pressmart's web portal software will take your online publishing to the next level

If you're an internet based founder, you understand the challenges of producing top quality material, managing a group of writers and publishers, and increasing an engaged viewers.-

You need an all-in-one web website application that combines easily across all digital products and public platforms, requires little IT expertise to maintain, and delivers a valuable come back on your organization's investment.

You can find it all with Pressmart's ePortal application. 

Our extensive, personalized web website application provides all the functionality you need to flourish your viewers achieve and saving time (and money!) on website control.

With our focus on ease of incorporation and high top quality of consumer encounter, you can improve your on the internet posting organization quickly and effortlessly with these five functions.

Online Portal Development - Streamlined Access Tailored to Your Audience

Your online portal is the access point through which every visitor enters and navigates your online world, and is key to your enterprise's success.  Follows are elements of effective Online Portal Development.

Adaptability 

    Great online portals adapt to multiple platforms and devices. Whether desktop, laptop, tablet, or mobile device, the content is delivered in a manner that enhances the user experience by organizing and presenting information in the manner best suited for the specific device being used.
    Adapts to different audiences. Portals that offer fast access to updated content, archived information, restricted/logon access to intranet or paid content, etc… enhances the user experience.

Reduces Site and Administrative Costs

Your Smartphone Sales Funnel: The Importance of Responsive Web Portal Development

Recent closures of brick-and-mortar stores often cite online competitors as a key reason of their decline. According to Time magazine, most online shopping now occurs via smartphones and tablets. Why are so many people flocking to shop on their phone instead of getting products in their neighborhoods?

Responsive websites fill a niche immediately.

The first place many would-be customers arrive is Google. They may search for a brand, specific product, or just general how-to information. Google has caught onto the influx of smartphones and now ranks websites that cater to smartphones higher. These websites are designed with specific technologies to provide functionality, regardless of the phone type. This technology is done through responsive web portal development. This technology balances industry standards against required use. The end result pushes the would-be customer toward a solution faster. This allows online marketplaces to focus on specific audiences. In a nearby neighborhood, these audiences may not be large enough to sustain a business. However, when pulled from across many neighborhoods, the story changes.

Responsive websites make the world a common marketplace.

In the days before the internet, a small company would mark significant sales with maps and push-pins. The practice showed employees how far their work has spread. Often times global language would make it into sales material. Being sold in 5, 10, or 15 countries was a major accomplishment. The internet has made it easier to communicate instantly anywhere in the world. In addition, websites can automatically switch to different languages depending on where they are being viewed. That means would-be customers always speak the same language: bringing value to the marketplace.

Responsive websites make web portal development streamlined.

If companies regularly staffed doctors, they would have healthier employees. The problem is that most people don't go the doctors on a weekly basis. Staffing a doctor would lead to a high cost for an under-utilized service. The same is true for regular web development. The things a staffed web developer can do are amazing. However, many companies don't need this level of development on a regular basis. Responsive web portal development allows companies to connect to customers online without staffing the high cost of a web developer. Instead a business owner or manager can directly connect to customers online. This un-filtered connection of business value to customers is essential to growing an online niche.

Growing an online sales funnel isn't something that is done overnight. Only businesses that produce responsive web portals can adapt to changing needs. To learn how to build responsive web portals, please contact us.

Three Essential Elements To Successful Online Newspaper Publishing

The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population's reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:

Outreach - Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials' accessibility with the use of any device, regardless of the reader's location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more.

Online Magazine Publishing - Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model?

The truth is, a digital magazine is a good marketing tool for just about any business type.  As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:

    Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
    Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.

Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.

Improve Sales by Publishing Your Magazine Online

Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.

As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute.

In a post entitled "Digital Magazine Stats That Will Matter This 2016," realviewdigital states that:

Magazines have always been about reaching readers at a very personal level. Combine that with quality content and interactive features that digital provides, and a good thing just got even better, explaining why 70% of participants highly values digital magazine medium.

The post goes on to explain that "readers are charmed" by the interactive features available with online magazines.

Boosting subscription rates isn't just about finding more people to buy your magazine, it's about delivering that magazine in a way that more people can read it. At Pressmart Media we offer digital publishing solutions that allow you to publish your magazine online in the same format that you use in print. We also offer cloud hosting, mobile apps, archiving and much more. Contact us today to find out how we can help you improve your online presence.

Broad Scope. While there are still a handful of strong community papers that focus exclusively on local concerns, most successful newspapers cover a variety of important issues at the world, national and state level as well. Readers with interests across the spectrum of the arts, sports and lesisure activities expect to find information about all of these in their newspapers. Truly great newspapers meet this expectation.

3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

    1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.

    2) Digital is where the people are. By going digital you expand your publication’s reach exponentially! There is no limit to the number of readers you can reach digitally. People who might have never heard of your publication can stumble across is on Facebook or Twitter, instead of having to come across a physical copy in a brick and mortar store. According to NPR digital publishers are doing increasingly well financially thanks, in part, to the social dynamics of digital commerce and marketing.

    3) It’s easier than you think. Taking advantage of a digital publishing platform makes going digital an ease. You don’t need to be a programmer to turn your publication into a beautiful digital masterpiece. All you need to do is contact us and join the digital age.

Despite rapid technologies and cultural changes, newspapers continue to thrive. By brining the right balance of news, opinion, sports, culture and community announcements to their readers, newspapers create a comprehensive snapshot of the world. But for every newspaper that becomes a success, there's one that doesn't make it. What separates the winners from the also-rans? Here are three key areas of excellence.

Read Journalism. People have their own opinions about everything from politics and punctuation but they need reliable, unbiased information as a starting point. A great newspaper always maintains the difference between reporting just the facts, as clearly as possible and opinions such as oped colums. Great newspapers acknowledge and correct their errors publicly and welcome corrective feedback. A newspaper that isnot easy to read is boud to flop, Great newspapers maintain high editorial standards.

How to Publish Your Online Magazine

The future of online magazines is a bright one. Becoming more and more popular every day, electronic issues are not only less expensive for consumers to buy, but less expensive to create and publish. And, of course, electronic magazines are eco-friendly and won't clutter up your readers' homes. So, if you've always wanted to publish your own magazine but haven't known how, take a look at the information below to get you on your way.

Unless your publication is centered around your business, you need to decide on the genre of the magazine. It is best to base the genre on your interests or knowledge. When you write about something you really like or know a lot about, you'll be more successful.

With a bit of online research, it is possible to find out whether or not there is a market for this genre so you'll be sure to have plenty of subscribers.

Next, think about how you would like to format your magazine. A few things to take into account are: what content the publication will include and what the topics will be, how the pages will flow and how many hyperlinks each article will have, how to include advertising.

Also, decide what interactive elements, if any, you should add. Videos, for example, are showing up in more and more online publications these days and consumers love them.

Finally, consider your costs and gains. The cost of publishing an electronic magazine is relatively low but you should take other factors into consideration, such as advertising costs, staff salaries or freelance writers. Check out other online publications to see what their subscription numbers look like and estimate your rate of return. Think about how you will maximize your exposure on social media to boost your subscriptions and make your effort pay off in the end.

How to Publish a Magazine, All that's left to do is choose your magazine's name and when you are ready to publish, contact us and we will provide the advanced solutions for you to get the most out of your publication.

Be selective when choosing the type and quantity of advertisements that will display in your eMagazine. Different viewing formats will affect the success of the ad as well as the quality of the interface. Advertisements can be as simple as an image or an in-text ad via a hyperlink or as interactive as a video or audio clip. When deciding on the type, keep in mind that the ad will need to be properly and easily embed within the webpage. Suitably designed ads will download quickly and clearly onto mobile devices and tablets.

How a Digital Publishing Platform Can Turn Your Business's Blog Into Passive Income

If you're running a small business, there's a good chance you already have a blog (or at least a lot of advice you could be giving out to potential customers).

But if you have specialized knowledge, there's a better way to use it than simply slapping it onto a blog post: monetizing it instantly with a digital publishing platform.

Here are 3 reasons you should consider publishing your information instead of blogging it.

1. The information you have wasn't free for you.

Everyone has specialized knowledge. If you're getting paid by your clients for access to that information, then you probably have some very valuable skills.

More importantly, getting that information was expensive: either you had to take special classes, read piles of books, or spend years simply experimenting with the right and wrong methods for doing things.

No matter how you got your knowledge, it was most likely an expensive endeavor. Charging for the knowledge is only fair.

2. People value something more when they pay for it.

If people can read everything you know from a free blog post, they probably aren't going to value it. If it's free, it can't be worth much to anyone, including you.

But if your industry-specific knowledge is so valuable that you have to charge people to read it, your customers will assume that you offer a significant amount of value.

And even if you offer your publication for free, simply having a more professional platform will show that your business is more serious than a typical blogger's website.

3. It's knowledge you already have (and money you aren't getting yet).

There's no reason to let your blog posts sit around collecting dust when you could be making an additional profit from them.

All you need to do is transfer the same information to a more accessible platform, charge for the knowledge you've worked so hard to gain, and begin getting the rewards you deserve for your valuable information.

To see how you can turn your best advice into passive income, contact us today.

Your Newspaper: Digitized!

The traditional print newspaper is just one of the myriad number of mediums that is becoming obsolete with the overwhelming push towards digitizing any and everything. There's no denying that digital media is supplanting printed material as the most popular way that people use to get their news. The real question facing those hoping to establish a quality digital newspaper that differentiates itself from the competition is the software used to create the online newspaper publication. Here are some of the most attractive reasons to choose Pressmart's ePaper software as your digital publishing resource of choice:

    The very latest HTML-5 technology - This feature gives users a superior reading experience while at the same time being compatible across all devices and mediums.
    Integrated Hosting and Domain mapping - Your subscribers are able to read your ePaper on your unique, customized URL.
    XML feeds are generated for individual articles - This includes all of the important information of note: the image, edition, and page.

3 Reasons Why You Need A Digital Publishing Solution

Running a publication is hard work, and especially in this digital age, it is all the more important that publications have a strong online presence along with print. Digital publishing is a relatively new space for many, and finding a solution that fits your publication's need and appeals to subscribers is imperative. Luckily, for those interested in expanding their digital footprint can employ a digital publishing solution for their publication. Here are 3 reasons why you need a digital publishing solution:

1) PDF replicas of print publications on demand

Successful publications in this day and age understand that their audiences like to engage with content in different ways. While some may prefer print versions, others may eschew that for a fully digital version. A digital publishing solution is perfect in situations like this, since it can create digital replicas of print publications.