How to Publish Your Online Magazine

The future of online magazines is a bright one. Becoming more and more popular every day, electronic issues are not only less expensive for consumers to buy, but less expensive to create and publish. And, of course, electronic magazines are eco-friendly and won't clutter up your readers' homes. So, if you've always wanted to publish your own magazine but haven't known how, take a look at the information below to get you on your way.

Unless your publication is centered around your business, you need to decide on the genre of the magazine. It is best to base the genre on your interests or knowledge. When you write about something you really like or know a lot about, you'll be more successful.

With a bit of online research, it is possible to find out whether or not there is a market for this genre so you'll be sure to have plenty of subscribers.

Next, think about how you would like to format your magazine. A few things to take into account are: what content the publication will include and what the topics will be, how the pages will flow and how many hyperlinks each article will have, how to include advertising.

Also, decide what interactive elements, if any, you should add. Videos, for example, are showing up in more and more online publications these days and consumers love them.

Finally, consider your costs and gains. The cost of publishing an electronic magazine is relatively low but you should take other factors into consideration, such as advertising costs, staff salaries or freelance writers. Check out other online publications to see what their subscription numbers look like and estimate your rate of return. Think about how you will maximize your exposure on social media to boost your subscriptions and make your effort pay off in the end.

How to Publish a Magazine, All that's left to do is choose your magazine's name and when you are ready to publish, contact us and we will provide the advanced solutions for you to get the most out of your publication.

Be selective when choosing the type and quantity of advertisements that will display in your eMagazine. Different viewing formats will affect the success of the ad as well as the quality of the interface. Advertisements can be as simple as an image or an in-text ad via a hyperlink or as interactive as a video or audio clip. When deciding on the type, keep in mind that the ad will need to be properly and easily embed within the webpage. Suitably designed ads will download quickly and clearly onto mobile devices and tablets.

Moving your Magazine Online

As we move into the 21st century, technology has grown in leaps and bounds. Concepts that were never even considered a generation ago are real and present. One shining example of this is the concept and reality of moving our magazines from print format into a digital medium.

When deciding on which online magazine maker to aid you in your quest to transport your publication online, there are many different facets of the process that need to be considered.

The Basics

Starting out, those who are venturing into the world of e-magazines should focus on aesthetics. The appearance of the e-magazine is the determining factor on whether or not a reader will push forward into your content, so making a lasting first impression will ensure that you attract the necessary traffic (and ensuing revenue) is of utmost importance.

The Write Stuff

Selecting the best e-magazine creator will make your task infinitely easier from the onset. The process begins with an excellent interface (your editor) and design templates. The professional, polished look which is demanded by readers -- and can result in the success or failure of your online publication -- requires a proven, adaptable, and user-friendly e-magazine creator.

The Answer

When you choose Pressmart, you are getting the latest in cutting-edge e-magazine technology to power your online publication. An interactive, responsive user interface works in tandem with HTML 5 to create an incredibly adaptive experience for the reader -- regardless of which platform they are using to view the content. Here are just a sampling of the features that we offer:

    An automated email newsletter to your subscribers
    Seamless integration with all of the popular social media sites
    Free software upgrades
    Banner Advertising space (yours to market)
    Search capabilities

The features enumerated above are merely the tip of the iceberg; when it comes to providing a powerful, interactive, stylish e-magazine, we've got you covered.

Please visit us today and let us show you how our online magazine maker can propel your publication into the next generation!

Why You Should Create a Digital Magazine for Your Business and What to Include

If you are wondering whether or not you should create a digital magazine for your business, then consider this: the digital magazine market is expected to increase more than 20 percent over the next four years. And this statistic is in addition to the already historically higher subscription rate online, as opposed to print.
 

According to the report, digital magazines “are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.”

Why you should create a digital magazine

Digital magazines are superior to print for many reasons but the main one is that the online option increases reader engagement because its platform allows for interactive content such as audios, videos and graphics. And interaction is a major advantage in business because you can capture valuable demographic information through hyperlinks, surveys, polls, and comments.

Online magazines also provide more creative freedom and less pressure since there is a lot more at stake with print magazines when deciding on a cover. For example, if the cover doesn’t grab the reader’s attention at the newsstand, it’s too late for any changes. With digital magazines, you can always edit or replace the cover in real-time. Other benefits include the elimination of printing and distribution costs, along with no page restrictions as with old-fashioned print magazines.

As with print, digital magazines will realize the majority of their profits through ad revenue. Banner advertisements can be strategically placed to match the search criteria of readers, therefore increasing income.
What to include in a digital magazine for business

Before you begin, incorporate your branding into a digital magazine template. Having specific templates for certain types of content will provide a “flow” to your magazine, which is expected by any reader.

Next, organize your content into sections that will regularly appear in your online magazine and keep the order consistent. For example, common sections include hot industry topics, news updates, upcoming events and market trends. Be the first to report on hot topics by creating Google alerts.

Identify and contact industry influencers for reprint permission. If there is a popular magazine, blog, or author in your industry, chances are pretty good they will allow you to include their reprinted articles in your digital magazine. In fact, many websites include instructions or verbiage for others to use their expert content. There’s no shame in including this type of media among your own original content; often times these proficient articles earn the highest click-thru rates. Be sure to purchase stock images for high quality photos and graphics.

Create a guest writer program and include it in your magazine on a regular basis. Be sure to post guest writer guidelines that include desired topics as well as the authority to edit. This will save time and spare any hurt feelings.

Include save-the-date flyers for upcoming events, and craft content geared toward these occasions that will allow online registration two to five weeks prior to the big day. Don’t forget to include photos from events and write recap articles.

Design surveys and polls to be fun and engaging, while capturing relevant information. It is important to note that you should never be too promotional. Obvious grabs for marketing info will be completely ignored.

Reuse blog articles. Not all of them, but certainly anything with successful analytics and posts that are more evergreen in nature. Or, have some fun and create infographics that allow your readers to easily absorb and digest the content.

Conclusion

Digital magazines are increasing in popularity at a rapid pace. Lower costs for both the business and subscriber, ease-of-use, and eco-friendly credibility can’t be denied. With the key benefit of increased engagement through interactive media, your business only stands to succeed.

Ready to exercise your creative freedom and create an enticing digital magazine? Contact us today to learn more about how we can help you produce the highest quality reading experience for your subscribers.