The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Is a digital magazine right for my business model?
The truth is, a digital magazine is a good marketing tool for just about any business type. As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:
Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.
Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.
Do you have enough content to create a digital magazine?
Consider searching for digital magazine publishing footprints from your competitors. Mind you, being first in a particular market is often due to adept vision. If Disney decided to toss the idea of Disneyland because there wasn’t another business out there like it, where would our world be? Dreamers are the backbone of ingenuity and success.
In order to mass a broad reach, you will want to share a wealth of information. Expand your content to include topics that are indirectly related to your field. A magazine positions you as an authority in your niche. Be sure your content carries that premise through to its conclusion.
Can you engage your readers?
One of the most enticing aspects to digital magazines is reader engagement. If you use social media, you’ve heard the term. But why is it important? Customers are not just buying products or service; they are buying “you”. They want to know you’re trustworthy, what your model is and how your values relate to your business. If your accessible online and have good response time, they can feel fairly confident that you and your company will provide good, timely customer service.
The interactive content of digital magazines includes audios, videos and graphics; and video content is known to have the highest ROI or Return on Investment.
Creating a digital magazine can appear overwhelming when first considered. Contact us for information on how to seamlessly integrate this marketing strategy into your business plan.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Is a digital magazine right for my business model?
The truth is, a digital magazine is a good marketing tool for just about any business type. As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:
Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.
Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.
Do you have enough content to create a digital magazine?
Consider searching for digital magazine publishing footprints from your competitors. Mind you, being first in a particular market is often due to adept vision. If Disney decided to toss the idea of Disneyland because there wasn’t another business out there like it, where would our world be? Dreamers are the backbone of ingenuity and success.
In order to mass a broad reach, you will want to share a wealth of information. Expand your content to include topics that are indirectly related to your field. A magazine positions you as an authority in your niche. Be sure your content carries that premise through to its conclusion.
Can you engage your readers?
One of the most enticing aspects to digital magazines is reader engagement. If you use social media, you’ve heard the term. But why is it important? Customers are not just buying products or service; they are buying “you”. They want to know you’re trustworthy, what your model is and how your values relate to your business. If your accessible online and have good response time, they can feel fairly confident that you and your company will provide good, timely customer service.
The interactive content of digital magazines includes audios, videos and graphics; and video content is known to have the highest ROI or Return on Investment.
Creating a digital magazine can appear overwhelming when first considered. Contact us for information on how to seamlessly integrate this marketing strategy into your business plan.
No comments:
Post a Comment