ePublishing Software - Online Digital Publishing Company - eMagazine

Friday

Online Portal Development - Streamlined Access Tailored to Your Audience

Your online portal is the access point through which every visitor enters and navigates your online world, and is key to your enterprise's success.  Follows are elements of effective Online Portal Development.

Adaptability 

    Great online portals adapt to multiple platforms and devices. Whether desktop, laptop, tablet, or mobile device, the content is delivered in a manner that enhances the user experience by organizing and presenting information in the manner best suited for the specific device being used.
    Adapts to different audiences. Portals that offer fast access to updated content, archived information, restricted/logon access to intranet or paid content, etc… enhances the user experience.

Reduces Site and Administrative Costs

Wednesday

Your Smartphone Sales Funnel: The Importance of Responsive Web Portal Development

Recent closures of brick-and-mortar stores often cite online competitors as a key reason of their decline. According to Time magazine, most online shopping now occurs via smartphones and tablets. Why are so many people flocking to shop on their phone instead of getting products in their neighborhoods?

Responsive websites fill a niche immediately.

The first place many would-be customers arrive is Google. They may search for a brand, specific product, or just general how-to information. Google has caught onto the influx of smartphones and now ranks websites that cater to smartphones higher. These websites are designed with specific technologies to provide functionality, regardless of the phone type. This technology is done through responsive web portal development. This technology balances industry standards against required use. The end result pushes the would-be customer toward a solution faster. This allows online marketplaces to focus on specific audiences. In a nearby neighborhood, these audiences may not be large enough to sustain a business. However, when pulled from across many neighborhoods, the story changes.

Responsive websites make the world a common marketplace.

In the days before the internet, a small company would mark significant sales with maps and push-pins. The practice showed employees how far their work has spread. Often times global language would make it into sales material. Being sold in 5, 10, or 15 countries was a major accomplishment. The internet has made it easier to communicate instantly anywhere in the world. In addition, websites can automatically switch to different languages depending on where they are being viewed. That means would-be customers always speak the same language: bringing value to the marketplace.

Responsive websites make web portal development streamlined.

If companies regularly staffed doctors, they would have healthier employees. The problem is that most people don't go the doctors on a weekly basis. Staffing a doctor would lead to a high cost for an under-utilized service. The same is true for regular web development. The things a staffed web developer can do are amazing. However, many companies don't need this level of development on a regular basis. Responsive web portal development allows companies to connect to customers online without staffing the high cost of a web developer. Instead a business owner or manager can directly connect to customers online. This un-filtered connection of business value to customers is essential to growing an online niche.

Growing an online sales funnel isn't something that is done overnight. Only businesses that produce responsive web portals can adapt to changing needs. To learn how to build responsive web portals, please contact us.

Tuesday

Three Essential Elements To Successful Online Newspaper Publishing

The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population's reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:

Outreach - Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials' accessibility with the use of any device, regardless of the reader's location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more.

Wednesday

Online Magazine Publishing - Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model?

The truth is, a digital magazine is a good marketing tool for just about any business type.  As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:

    Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
    Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.

Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.