3 Reasons For Drops In Readership On Your Digital Publishing Platform

Perhaps you’ve noticed fewer visitors to your virtual magazine or newspaper, and you’re wondering why. Your topics are hot, and your content is great; meaning your readership should increase, not decrease. You need your readers back to prevent advertisers from reaching out to competitors in order to position themselves in front of a larger audience. Yet, to regain or exceed your previous readership, it’s important to know a few reasons why readership has dropped on your digital publishing platform in the first place .

    Readers Are Pre-Occupied: the truth is your readers are pre-occupied reading various blogs, listening to podcast, and engaging in social media. An article in Digital Trends revealed that people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day if not more. Your competition is no longer the magazine or newspaper next door, but it’s the average Joe who is speaking the everyday language of today’s consumers on virtual platforms.

    The Way Readers Learn Has Evolved: readers have changed the way they learn and consume information; they have moved away from just good-looking pages with great content to a more interactive way of learning. Author and educator, Katherine McKnight wrote: “very few educators would disagree with the notion that technology has dramatically changed the teaching and learning process.” Most people seek virtual avenues to learn new things.

    Readers Want More Options: readers today want to engage with their content. They love the ability to choose how they learn. For instance, some readers want apps that they can download to their phones; an article from American Press Institute revealed that “among smart phone owners, 78% report using their device to get news. . .” Mobile content consumption is on the rise. Other readers prefer to read their news online but in book form to flip through pages of content for a more live reading experience. Yet, tons of content consumers today prefer listening to their news via podcast or downloading it as a live stream video.

If you want to steer your audience towards your news platform and increase your readership, give readers what they want: an engaging, interactive, multi-digital delivery platform. Allow your readers to search your content and access the exact information that they want to view. Give them the option to print out your content since some information consumers like the feel of physical content in their hands. Provide them with a way to save your content so that they can view it later. Allow your readers to clip the pieces of content that stands out to them.  Let the readers download audio files to their smartphones so that they can listen to your news on the go. Give them the option to live stream important updates and popular news.  Ensure that your readers can access all these digital functions regardless of the device they are using such as smart phones, tablets, laptops, or desktops.

Sounds like a lot of options for readers, right? You’re probably wondering how you can make these options available for your audiences without running into an IT nightmare, accruing ridiculous un-related fees, and spending the next year of your life trying to revolutionize your platform? Pressmart is a multi-channel, delivery platform that provides multiple ways for your readers to consume content across multiple digital devices.  You do not need any technical skills or expensive programmers; Pressmart could help you display your news in a new and competitive way within hours. Give your audience more options; Digital Publishing Platform, increase your readership; visit Pressmart today!

Contact us for questions or concerns; we would be happy to assist you.

A Better Option for Digital Publishing Software

You need to have a strong online presence for your publication, the time has come where a simple website platform is not enough. It can be hard to navigate which tools will be of real assistance in the world of digital publishing. If you are struggling with the transition to online publication, or simply need a stronger presence online, look no further than Pressmart Media Ltd. With digital publishing software which is easy to use and reader accessible, you can streamline your online efforts and step into a stronger future for your publication.

Pressmart provides a wide variety of options when it comes to the digital publishing software offered. You can have an E-version of your paper or magazine. These digital versions of your publication are interactive and completely user-friendly. There are also options for ePortals, which will heavily increase the traffic of your platform. If your publication has the potential for an online archive, there is an Earchive that can bring your archive online easily for readers to view.

Because a large portion of readers today read magazines and news articles off their mobile devices, it can make the prospect of moving your publication to online daunting. Many online platforms and websites do not translate well to mobile reading. Luckily, Pressmart offers vital mobile apps.  These apps can easily integrate existing publishing systems to pause a seamless solution for readers on mobile devices.

Do not ignore the power of digital publishing software. Your online visibility makes or breaks your publication's success. You need a partner who can handle all of your needs, contact us to find out more.

Once considered a passing fad, statistics show adults are converting to the ease and convenience of electronic publications. Over one third of United States adults will own an e-reader by 2016 and 45-50% use their reader to access news or magazines, including ads. For The Economist, 77% of readers have never had a print subscription. Adapting to a new format is especially important as studies on the news media show that while overall circulation is down, demand for content on tablets and smartphones is growing.

Digital editions also encourage larger engagement with the brand as 80% of readers either visited the publication’s website, recommended the magazine, or visited the magazine’s social media site.

Effective Mobile Apps are Becoming Essential for Newspaper Makers

As more and more people turn to mobile devices to consume news and information,  providing a state-of-the-art digital experience to the end-user is of vital importance. Today's mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many newspaper makers and content providers are finding that merely Online Newspaper Maker their publications and making them available online is no longer enough to grow and maintain subscriber bases.

To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include:

    Device Compatibility - Digital newspaper and magazine apps must be able to work on a variety of devices running different operating systems. It's essential that apps are compatible with iPhone, iPad, Android phone, and Android tablet devices.
    News Customization - The ability to customize and categorize news, as well as allowing users to search for and rate articles is a must-have when it comes to newspaper and magazine apps.
    Social Networking - Offering your customers the chance to participate in an online community around your brand builds loyalty and reader retention.
    Multimedia Integration - Seamlessly integrating video and images into your content delivers a rich user experience. Allowing users to save and share this content adds another layer of social networking.
    Security - Obviously, your app needs to be secure and bug-free. It also needs to be stable, so when a user clicks on it, they can be confident about having a reliable and crash-free experience.

These are just a few of the most important features newspaper and magazine mobile apps must include to be successful. And while creating these apps may seem daunting from both a technical and business perspective, newspaper makers don't have to go it alone. Contact us about our mobile apps solutions today, and learn about how we can partner with you to bring great content to readers' devices effectively and efficiently. Adding an ePaper in addition to your print edition with Pressmart's Online Newspaper Maker offers major benefits to your readers.