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Improve Sales by Publishing Your Magazine Online

Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.

As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute.

In a post entitled "Digital Magazine Stats That Will Matter This 2016," realviewdigital states that:

Magazines have always been about reaching readers at a very personal level. Combine that with quality content and interactive features that digital provides, and a good thing just got even better, explaining why 70% of participants highly values digital magazine medium.

The post goes on to explain that "readers are charmed" by the interactive features available with online magazines.

Boosting subscription rates isn't just about finding more people to buy your magazine, it's about delivering that magazine in a way that more people can read it. At Pressmart Media we offer digital publishing solutions that allow you to publish your magazine online in the same format that you use in print. We also offer cloud hosting, mobile apps, archiving and much more. Contact us today to find out how we can help you improve your online presence.

Broad Scope. While there are still a handful of strong community papers that focus exclusively on local concerns, most successful newspapers cover a variety of important issues at the world, national and state level as well. Readers with interests across the spectrum of the arts, sports and lesisure activities expect to find information about all of these in their newspapers. Truly great newspapers meet this expectation.

3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

    1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.

    2) Digital is where the people are. By going digital you expand your publication’s reach exponentially! There is no limit to the number of readers you can reach digitally. People who might have never heard of your publication can stumble across is on Facebook or Twitter, instead of having to come across a physical copy in a brick and mortar store. According to NPR digital publishers are doing increasingly well financially thanks, in part, to the social dynamics of digital commerce and marketing.

    3) It’s easier than you think. Taking advantage of a digital publishing platform makes going digital an ease. You don’t need to be a programmer to turn your publication into a beautiful digital masterpiece. All you need to do is contact us and join the digital age.

Despite rapid technologies and cultural changes, newspapers continue to thrive. By brining the right balance of news, opinion, sports, culture and community announcements to their readers, newspapers create a comprehensive snapshot of the world. But for every newspaper that becomes a success, there's one that doesn't make it. What separates the winners from the also-rans? Here are three key areas of excellence.

Read Journalism. People have their own opinions about everything from politics and punctuation but they need reliable, unbiased information as a starting point. A great newspaper always maintains the difference between reporting just the facts, as clearly as possible and opinions such as oped colums. Great newspapers acknowledge and correct their errors publicly and welcome corrective feedback. A newspaper that isnot easy to read is boud to flop, Great newspapers maintain high editorial standards.

How to Publish Your Online Magazine

The future of online magazines is a bright one. Becoming more and more popular every day, electronic issues are not only less expensive for consumers to buy, but less expensive to create and publish. And, of course, electronic magazines are eco-friendly and won't clutter up your readers' homes. So, if you've always wanted to publish your own magazine but haven't known how, take a look at the information below to get you on your way.

Unless your publication is centered around your business, you need to decide on the genre of the magazine. It is best to base the genre on your interests or knowledge. When you write about something you really like or know a lot about, you'll be more successful.

With a bit of online research, it is possible to find out whether or not there is a market for this genre so you'll be sure to have plenty of subscribers.

Next, think about how you would like to format your magazine. A few things to take into account are: what content the publication will include and what the topics will be, how the pages will flow and how many hyperlinks each article will have, how to include advertising.

Also, decide what interactive elements, if any, you should add. Videos, for example, are showing up in more and more online publications these days and consumers love them.

Finally, consider your costs and gains. The cost of publishing an electronic magazine is relatively low but you should take other factors into consideration, such as advertising costs, staff salaries or freelance writers. Check out other online publications to see what their subscription numbers look like and estimate your rate of return. Think about how you will maximize your exposure on social media to boost your subscriptions and make your effort pay off in the end.

How to Publish a Magazine, All that's left to do is choose your magazine's name and when you are ready to publish, contact us and we will provide the advanced solutions for you to get the most out of your publication.

Be selective when choosing the type and quantity of advertisements that will display in your eMagazine. Different viewing formats will affect the success of the ad as well as the quality of the interface. Advertisements can be as simple as an image or an in-text ad via a hyperlink or as interactive as a video or audio clip. When deciding on the type, keep in mind that the ad will need to be properly and easily embed within the webpage. Suitably designed ads will download quickly and clearly onto mobile devices and tablets.