Pressmart's Magazine Publishing Software: Accessible and Responsive

Online magazine publishing software is one-in-a-million. Do a quick search and you'll find numerous results of up-and-coming sites that promise fast and sleek design, custom branding, mobile optimization, etc. Features on features are promised by these sites to provide you with specialized software to create aesthetic and appealing magazines, but where is the ease of access, the refined and simplistic user interface, and the feedback necessary to improve and build your magazine into a true success. Well, look no further, abandon your constant search for the best and most reliable software, presenting Pressmart's new software, e-Magazine.

Accessibility

• Compared to other magazine publishing software, Pressmart's software allows for incomparable ease of access in implementing its various features.
• Magazine displayed under your own URL
• Automated email client subscriptions
• Inserted hyperlinks
• Social media integration
• Advertisement space on your magazine

Responsive

What truly separates Pressmart's software from the rest is the feedback which it provides to the user, allowing for a publisher to gather feedback that is both necessary and crucial, allowing a constant flow of improvement, and providing a better experience for both the consumer and producer.

• Feedback forms
• Search engine optimization
• Cross-platform compatibility
• Google analytics to understand your target audience

Pressmarts new magazine publishing software, e-Magazine, provides publishers with more than a creation platform, it provides a service that allows for feedback of what your target audience wants and how you can fulfill any requests, if you are truly serious about working with an accessible and responsive publishing software then contact us for more information.

Can Online Magazine Publishing Lead to More Subscriptions?

When most publications think of online magazine publishing, they tend to worry that providing free content online will reduce their subscriptions. Fortunately, a digital magazine isn't the death of your print publication, and can actually improve your sales overall.

Here are 3 critical facts that will change the way you look at online publishing.

1. 95% of newspapers and magazines are using digital media to increase revenue.
Believe it or not, people are willing to pay for online content--if they think it's valuable.
By creating an easier path to subscription and giving your readers a taste of what they're missing out on, you can generate more subscriptions and long-term readers.

2. 26% of readers simply prefer reading on their tablet to reading a print version.
With a growing body of digital natives who are hungry for useful content, it's no surprise that an increasing number of people prefer to read publications like yours on their tablets and smartphones.
If you want to stay vital and important in the coming years, it is absolutely critical that you make the transition to digital media.

3. Online content increases your audience organically.

Once you've printed content onto paper, the most you can hope for is that it's passed around the coffee table.
But with digital content, your audience grows automatically. Search engines deliver new and curious readers straight to your publication--people who would never have found your print articles. Simply by transferring your print content to the internet, you can garner a completely new audience (and maybe even more subscriptions).

To see how we can make that transition easy and effective, contact us today.

4 reasons you should be using our online newspaper creator

Using our online newspaper creator helps you stand out from the competition and improve your audience's experience, as well as increasing your ability to reach the people you want to reach. Here's how.

1. Accessibility: Unlike a printed newspaper, online newspaper creator allow content that is available almost instantly. There's no need to walk to the nearest coffee shop and buy a paper - your readers can receive an online newspaper with the same look and feel with less effort.

2. Interactivity: Sure, it's nice to flip the pages of a physical newspaper. An online newspaper maker, however, takes interactivity to a whole new level. Hyperlinks, videos, live feedback--all are options available in an online newspaper.

3. Monetization: Not only will you have income from the paid subscriptions, but online newspaper creators allow for further revenue through advertisements. This means multiple revenue streams with less production cost--you don't have to worry about print production fees or even delivery!

4. Analysis: We've saved the best for last. One of the greatest benefits of using our online newspaper maker is the ability to use our analytics to best understand your readers. With a printed newspaper, you may not even know who your readers are. Online newspapers, though, track your readers. You can learn more about what demographics you're reaching, who is most responsive, and even what your readers like and dislike. You can then use these analytics to cater your content so that you're reaching exactly the audience you want to reach.

For over ten years, we have been using our ePaper solution to ensure that our clients don't miss out on this increased digital traffic. With our online newspaper maker we're helping businesses to publish digital editions of their newspapers that retain the integrity of the print content while increasing readership and efficiency.

Are you ready to learn more about how an online newspaper creator can benefit you? Contact us to get started.Using our online newspaper creator helps you stand out from the competition and improve your audience's experience, as well as increasing your ability to reach the people you want to reach. Here's how.

Are you ready to learn more about how an online newspaper creator can benefit you? Contact us to get started.

Why You Should Create a Digital Magazine for Your Business and What to Include

If you are wondering whether or not you should create a digital magazine for your business, then consider this: the digital magazine market is expected to increase more than 20 percent over the next four years. And this statistic is in addition to the already historically higher subscription rate online, as opposed to print.
 

According to the report, digital magazines “are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.”

Why you should create a digital magazine

Digital magazines are superior to print for many reasons but the main one is that the online option increases reader engagement because its platform allows for interactive content such as audios, videos and graphics. And interaction is a major advantage in business because you can capture valuable demographic information through hyperlinks, surveys, polls, and comments.

Online magazines also provide more creative freedom and less pressure since there is a lot more at stake with print magazines when deciding on a cover. For example, if the cover doesn’t grab the reader’s attention at the newsstand, it’s too late for any changes. With digital magazines, you can always edit or replace the cover in real-time. Other benefits include the elimination of printing and distribution costs, along with no page restrictions as with old-fashioned print magazines.

As with print, digital magazines will realize the majority of their profits through ad revenue. Banner advertisements can be strategically placed to match the search criteria of readers, therefore increasing income.
What to include in a digital magazine for business

Before you begin, incorporate your branding into a digital magazine template. Having specific templates for certain types of content will provide a “flow” to your magazine, which is expected by any reader.

Next, organize your content into sections that will regularly appear in your online magazine and keep the order consistent. For example, common sections include hot industry topics, news updates, upcoming events and market trends. Be the first to report on hot topics by creating Google alerts.

Identify and contact industry influencers for reprint permission. If there is a popular magazine, blog, or author in your industry, chances are pretty good they will allow you to include their reprinted articles in your digital magazine. In fact, many websites include instructions or verbiage for others to use their expert content. There’s no shame in including this type of media among your own original content; often times these proficient articles earn the highest click-thru rates. Be sure to purchase stock images for high quality photos and graphics.

Create a guest writer program and include it in your magazine on a regular basis. Be sure to post guest writer guidelines that include desired topics as well as the authority to edit. This will save time and spare any hurt feelings.

Include save-the-date flyers for upcoming events, and craft content geared toward these occasions that will allow online registration two to five weeks prior to the big day. Don’t forget to include photos from events and write recap articles.

Design surveys and polls to be fun and engaging, while capturing relevant information. It is important to note that you should never be too promotional. Obvious grabs for marketing info will be completely ignored.

Reuse blog articles. Not all of them, but certainly anything with successful analytics and posts that are more evergreen in nature. Or, have some fun and create infographics that allow your readers to easily absorb and digest the content.

Conclusion

Digital magazines are increasing in popularity at a rapid pace. Lower costs for both the business and subscriber, ease-of-use, and eco-friendly credibility can’t be denied. With the key benefit of increased engagement through interactive media, your business only stands to succeed.

Ready to exercise your creative freedom and create an enticing digital magazine? Contact us today to learn more about how we can help you produce the highest quality reading experience for your subscribers.