Why You Should Create A News Portal

People create news sources for noble reasons. They want to promote freedom and an informed citizenry. They probably are not thinking of mundane points such as how to keep their site going and how to ensure readers find their work. Fortunately, there are some easy ways to deal with that side of news creation. One of them is to create a news portal.

Reader-Friendly

Readers who have to struggle to find what they want can decide to leave your website after only 10-20 seconds, according to some research. This leaves you with a high ‘bounce rate’ and trouble getting readers to return. A news portal reduces this problem by making your site easy to navigate. It gives people a quick way to get to their preferred content and a comfortable format to look at. A news portal is a responsive layout that will help people decide to stay.

Profit-friendly

Portals increase your site’s profits, which will keep your site on the internet. An inviting news portal gives you more chances to convert the eyeballs on your page into customers buying your product. It will encourage potential readers to click on your other offerings, and that gives you a chance to capitalize on the monetization tools and embedded marketing in your eportal.

Reach More Devices

Probably one of the biggest benefits of creating a news portal is that it makes your site flexible. Millions of people are getting their news off of tablets and mobile sources, and portals make reaching these readers easier. A portal works well with any screen, and you can export your content across devices seamlessly.

Low Maintenance

It is a good set-up for people who just want to focus on spreading their news because it is easy to maintain and use. You can customize your portal to fit all your needs easily.

If you want to create a news portal, contact us to check out our web portal development capabilities.

3 Must Do’s When Transitioning to Digital Newspaper Publishing

Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.

After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world.

Here are 3 best practices that should be at the forefront of your mind when deciding how to go digital.

1. Create a Flexible User Experience

According to Ericsson’s latest Mobility Report there will be 6.1 Billion smart phone subscribers worldwide by 2020. And that doesn’t even consider the tablet market. It’s virtually impossible to design an individual experience for every smart phone, tablet, laptop and desktop on the market. You need to have a responsive design that will seamlessly and automatically scale to fit the user’s device no matter the operating system or screen size.

A mistake that we see too many publications make is attempting to create a “native” digital publication for every operating system. As our world continues to grow and new devices begin popping up all over the world, this becomes an expensive and overwhelming undertaking very quickly.

Make sure that your digital newspaper publishing company is able to provide you with responsive technology that will allow your digital newspaper to grow with technology, not be stilted by it.

2. Bring Your Content to the Next Level

By taking your newspaper or magazine digital you’re opening your stories and content up to all of the rich media the internet has to offer. You have to utilize a digital newspaper publishing platform that can offer you the rich media integration, social media connections and xml feed options that your readers expect in our digital age.

We often see print publications assume that all they need to do is publish their articles on-line and leave it at that. Unfortunately, that’s simply not enough for today’s consumers and in order to stay competitive, your digital newspaper has to bring its content to the next level. Make sure that your digital newspaper publisher has the servers, know-how and experience to properly enhance your media.

3. Have Seamless Subscription and Advertising Options

Your publication is a business and your digital newspaper publishing platform has to be able to meet your business needs as well as your content needs. By going digital you’re opening up your publication to a second stream of advertising inventory and revenue as well as giving readers another way to subscribe to your publication. Don’t squander this incredible revenue opportunity with poorly placed ads, too few ads or a clunky and difficult subscription process.

ce right the first time.

Make your ads and your subscription offers as seamless and easy as possible. Not only will this increase your revenues but it gives your readers a positive experience and they’ll be more likely to recommend your newspaper to friends and family.

It doesn’t matter whether you’ve gone digital before or if this is your first foray into the digital newspaper publishing space, you have to choose a platform that has the expertise, technology and experience to transition your newspaper or magazine to the digital space right the first time.

Have questions about going digital? Contact Us today to see how we can help.

Online Newspaper Publishing Solutions

If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper.

Digital media is driving industries in new directions. While paper periodicals remain a mainstay of nearly every industry, many companies are starting to look for new ways to generate revenue from a periodical. An online newspaper solution will give a company access to new markets for their periodical, while providing a new way for current subscribers to access the same information along with digital content that is only possible through an online source.

The software solution from Pressmart Media Ltd creates a responsive UI that provides the optimal user experience, regardless of their platform of choice. Audio and video may be incorporated into your online newspaper, something that is not possible with a simple paper periodical. The paper you generate will be available under your domain, and automatically emailed to your subscribers. Using the software to publish your periodical will give you access to search engines and social media, and subscribers will have access to back issues of your newspaper. Ad placement on your digital newspaper site will generate additional revenue for your business.

If you are interested in getting started with an online newspaper, Pressmart Media Ltd has the solution for your business. Please contact us and let us know how we may best help you get started with our online newspaper software solution for an online version of your business’s newspaper.