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How to Create a Newspaper App that People Will Actually Use

Creating a powerful newspaper app has several obvious advantages: you can create and distribute content to a growing number of online readers while expanding your business.

Plus, mobile conversion rates are higher than desktop rates, so any modern publication needs to invest in their mobile presence.

But simply creating the app isn’t enough: your app needs to function well and provide content in a clear, easy-to-read fashion.

Here are 3 tips for optimizing your app and ensuring that people will actually want to use it.

1. Focus on quality content.

The best thing you can do for your new app is to focus on quality content. Even the best user interface can’t make people interested if the articles aren’t up to par.

With Pressmart, you can easily put together an app using beautiful templates, saving you time and energy so you can get back to writing those hard-hitting articles.

2. Create a responsive layout.

No matter how you create your newspaper app, it’s critical that you use a responsive design.

Between tablets, smart phones, and eReaders, your users will be coming to you through every device on Earth. Be sure to accommodate everyone for the best customer satisfaction.

3. Include rich media, such as embedded YouTube videos.

Adding rich media to your publications means you’ll keep readers entertained–and that turns them into long-term customers.

Pressmart Media’s app creation tool allows you to easily embed YouTube videos, add photo galleries, and unique widgets for polls and weather updates.

To get started with our easy mobile app solution for modern publications, simply contact us today.

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