According to the Pew Research Center, in 2015, almost three-fourths of U.S. adults were smart phone users. In a mere four years, that number increased by 35%. That’s important, because where there are smart phones, there are news apps.
That population represents an important portion of the world’s news consumers. If you’re interested in making your content widely accessible a mobile app has the ability to greatly increase traffic. It’s fair to contend that having a companion app for a trustworthy news source is largely the expectation of the smart phone user.
Here are five steps to help you create a news app that will be successful.
1.) Recognize that a news app is also a vehicle for connection. Individuals utilizing your app are going to want to be able to share the content that intrigues them. For some, it’s the driving force. Make sure that your app offers social networking features.
2.) In terms of fostering community, don’t forget Android users. As Forbes points out, while the iPhone may be the introductory smart phone, “Android is now the dominant platform with over 50 percent market share in most markets. Start with the iPhone, but Android must be part of your roadmap.” It’s a vital demographic that shouldn’t be missed out on.
3.) Allow users to interact. Users want to feel involved. If they are able to interact with the app, it will be more entertaining, and they’ll be inclined to invest more time viewing the app. Being able to rate news articles, participate in polls, and search for topics of interest will make all the difference.
4.) Design, design, design. Make sure that the app represents your brand well. Is the interface simple and easy to use? Can you alter it if necessary? In the words of Entrepreneur, “Sweat the small stuff. Every design element must be considered in terms of efficiency and functionality.”
5.) See the value in professional expertise. From scratch, developing and designing an app is a HUGE job. Going it alone can be costly, and result in an end product that no one is happy with–not even you.
These guidelines will carry your news app far. The good news for you is that Pressmart Media’s Mobile Apps solution will give you resources to the above, and more, so you can rest assured that your app will debut with the qualities needed to be successful.
That population represents an important portion of the world’s news consumers. If you’re interested in making your content widely accessible a mobile app has the ability to greatly increase traffic. It’s fair to contend that having a companion app for a trustworthy news source is largely the expectation of the smart phone user.
Here are five steps to help you create a news app that will be successful.
1.) Recognize that a news app is also a vehicle for connection. Individuals utilizing your app are going to want to be able to share the content that intrigues them. For some, it’s the driving force. Make sure that your app offers social networking features.
2.) In terms of fostering community, don’t forget Android users. As Forbes points out, while the iPhone may be the introductory smart phone, “Android is now the dominant platform with over 50 percent market share in most markets. Start with the iPhone, but Android must be part of your roadmap.” It’s a vital demographic that shouldn’t be missed out on.
3.) Allow users to interact. Users want to feel involved. If they are able to interact with the app, it will be more entertaining, and they’ll be inclined to invest more time viewing the app. Being able to rate news articles, participate in polls, and search for topics of interest will make all the difference.
4.) Design, design, design. Make sure that the app represents your brand well. Is the interface simple and easy to use? Can you alter it if necessary? In the words of Entrepreneur, “Sweat the small stuff. Every design element must be considered in terms of efficiency and functionality.”
5.) See the value in professional expertise. From scratch, developing and designing an app is a HUGE job. Going it alone can be costly, and result in an end product that no one is happy with–not even you.
These guidelines will carry your news app far. The good news for you is that Pressmart Media’s Mobile Apps solution will give you resources to the above, and more, so you can rest assured that your app will debut with the qualities needed to be successful.
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