If you are wondering whether or not you should create a digital magazine for your business, then consider this: the digital magazine market is expected to increase more than 20 percent over the next four years. And this statistic is in addition to the already historically higher subscription rate online, as opposed to print.
According to the report, digital magazines “are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.”
Why you should create a digital magazine
Digital magazines are superior to print for many reasons but the main one is that the online option increases reader engagement because its platform allows for interactive content such as audios, videos and graphics. And interaction is a major advantage in business because you can capture valuable demographic information through hyperlinks, surveys, polls, and comments.
Online magazines also provide more creative freedom and less pressure since there is a lot more at stake with print magazines when deciding on a cover. For example, if the cover doesn’t grab the reader’s attention at the newsstand, it’s too late for any changes. With digital magazines, you can always edit or replace the cover in real-time. Other benefits include the elimination of printing and distribution costs, along with no page restrictions as with old-fashioned print magazines.
As with print, digital magazines will realize the majority of their profits through ad revenue. Banner advertisements can be strategically placed to match the search criteria of readers, therefore increasing income.
What to include in a digital magazine for business
Before you begin, incorporate your branding into a digital magazine template. Having specific templates for certain types of content will provide a “flow” to your magazine, which is expected by any reader.
Why you should create a digital magazine
Digital magazines are superior to print for many reasons but the main one is that the online option increases reader engagement because its platform allows for interactive content such as audios, videos and graphics. And interaction is a major advantage in business because you can capture valuable demographic information through hyperlinks, surveys, polls, and comments.
Online magazines also provide more creative freedom and less pressure since there is a lot more at stake with print magazines when deciding on a cover. For example, if the cover doesn’t grab the reader’s attention at the newsstand, it’s too late for any changes. With digital magazines, you can always edit or replace the cover in real-time. Other benefits include the elimination of printing and distribution costs, along with no page restrictions as with old-fashioned print magazines.
As with print, digital magazines will realize the majority of their profits through ad revenue. Banner advertisements can be strategically placed to match the search criteria of readers, therefore increasing income.
What to include in a digital magazine for business
Before you begin, incorporate your branding into a digital magazine template. Having specific templates for certain types of content will provide a “flow” to your magazine, which is expected by any reader.
Next, organize your content into sections that will regularly appear in your online magazine and keep the order consistent. For example, common sections include hot industry topics, news updates, upcoming events and market trends. Be the first to report on hot topics by creating Google alerts.
Identify and contact industry influencers for reprint permission. If there is a popular magazine, blog, or author in your industry, chances are pretty good they will allow you to include their reprinted articles in your digital magazine. In fact, many websites include instructions or verbiage for others to use their expert content. There’s no shame in including this type of media among your own original content; often times these proficient articles earn the highest click-thru rates. Be sure to purchase stock images for high quality photos and graphics.
Create a guest writer program and include it in your magazine on a regular basis. Be sure to post guest writer guidelines that include desired topics as well as the authority to edit. This will save time and spare any hurt feelings.
Include save-the-date flyers for upcoming events, and craft content geared toward these occasions that will allow online registration two to five weeks prior to the big day. Don’t forget to include photos from events and write recap articles.
Design surveys and polls to be fun and engaging, while capturing relevant information. It is important to note that you should never be too promotional. Obvious grabs for marketing info will be completely ignored.
Reuse blog articles. Not all of them, but certainly anything with successful analytics and posts that are more evergreen in nature. Or, have some fun and create infographics that allow your readers to easily absorb and digest the content.
Conclusion
Digital magazines are increasing in popularity at a rapid pace. Lower costs for both the business and subscriber, ease-of-use, and eco-friendly credibility can’t be denied. With the key benefit of increased engagement through interactive media, your business only stands to succeed.
Ready to exercise your creative freedom and create an enticing digital magazine? Contact us today to learn more about how we can help you produce the highest quality reading experience for your subscribers.
No comments:
Post a Comment