A Better Option for Digital Publishing Software

You need to have a strong online presence for your publication, the time has come where a simple website platform is not enough. It can be hard to navigate which tools will be of real assistance in the world of digital publishing. If you are struggling with the transition to online publication, or simply need a stronger presence online, look no further than Pressmart Media Ltd. With digital publishing software which is easy to use and reader accessible, you can streamline your online efforts and step into a stronger future for your publication.

Pressmart provides a wide variety of options when it comes to the digital publishing software offered. You can have an E-version of your paper or magazine. These digital versions of your publication are interactive and completely user-friendly. There are also options for ePortals, which will heavily increase the traffic of your platform. If your publication has the potential for an online archive, there is an Earchive that can bring your archive online easily for readers to view.

Because a large portion of readers today read magazines and news articles off their mobile devices, it can make the prospect of moving your publication to online daunting. Many online platforms and websites do not translate well to mobile reading. Luckily, Pressmart offers vital mobile apps.  These apps can easily integrate existing publishing systems to pause a seamless solution for readers on mobile devices.

Do not ignore the power of digital publishing software. Your online visibility makes or breaks your publication's success. You need a partner who can handle all of your needs, contact us to find out more.

Once considered a passing fad, statistics show adults are converting to the ease and convenience of electronic publications. Over one third of United States adults will own an e-reader by 2016 and 45-50% use their reader to access news or magazines, including ads. For The Economist, 77% of readers have never had a print subscription. Adapting to a new format is especially important as studies on the news media show that while overall circulation is down, demand for content on tablets and smartphones is growing.

Digital editions also encourage larger engagement with the brand as 80% of readers either visited the publication’s website, recommended the magazine, or visited the magazine’s social media site.

Newspaper Publishing takes a Turn to the Electronic

More and more newspapers aren't really paper anymore. Newspaper publishing is changing rapidly. Consumers are transitioning away from paper media in favor of the ease, convenience and environmental conscience of online publication in increasing numbers and a publication that doesn't display a strong online presence runs the risk of not getting its message across.

Publishers wanting to make the change to a successful online edition should recognize that they need more than content. A physical newspaper was, not too long ago, so integrated into our daily lives that they were essential props in movies and on television, we expected to see them everywhere, and we expected almost everybody, particularly professionals, to read them daily. Online readers need that familiarity too.

What Makes a Good Web Portal Software Suite?

Well-designed web portal software allows businesses and news publishing websites to display a professional image for their visitors. The best designed web portal software is lightweight enough to load quickly for their visitors and easy enough for even non-technical users to work in. But the biggest reason for investing in web portal software is that it will save you months of development time, allowing you to launch your online vision in the shortest amount of time while also saving your company money.

Your Web Portal Should Be Responsive

Responsive design elements that re-size based on your visitor's viewport helps make your content a pleasure to look at on desktop computers, tablets and even smartphones. The trouble with a non-responsive design is that your pages look disjointed on smartphones and tablets which make up over 50% of general web traffic. This can negatively affect your revenue since you won't be able to reliably optimize for mobile conversions without a responsive grid. Your content management software should also allow for easy custom page design templates. The use of columns, grids and multimedia embeds will make your content stand out in a crowded online world.

Web Portal Software Should Be Easy to Maintain

Web portal software should be easy to setup and maintain. You buy web portal software in order to streamline gaining new visitors, not for wasting days struggling to set it up. News organizations tend to like content management solutions that are hassle-free and have easy maintenance that doesn't require their own IT department.

A Web Portal Software Gives You More Traffic

Well-designed news portal software such as ePortal by Pressmart makes your news site stand out in the search engines. A web portal that employs best software coding practices helps ensure that your title, H1 and meta tags all reflect your content and will also help the search engine bots parse your news stories. An integrated RSS module helps drive new traffic by pinging the search engines as well as news aggregators when you publish new content. Integrating user comments into your stories will also help drive customer loyalty while also providing a rich source of free long tail keyword content for even more search engine traffic.

A web management portal should be easy to use and make it easy for your company to publish and edit content. If you're interested in how Pressmart can help streamline your publishing operations, please contact us today.

Secure your Newspaper’s Back Issues with Digital Archiving

Those in journalism are pack rats, and for good reason. You never know when you’ll need to dig up and old story from last year, or 50 years ago, and preserving those priceless archives is extremely important. Newspapers provide a look back through history.

But one of the most popular ways of newspaper archiving, especially in the past, was through the use of microfilm. It certainly did archive the issues, and took up much less room than paper copies, but maintaining temperature controlled, dust, and light controlled storage can be tricky, and one disaster can wipe out all those years of history.

Storage Made Simple, More Secure

The great thing about digital storage is that it takes little maintenance, and what little maintenance that is required can be handed off to someone else for just pennies per day, with no hassle on your end. It also allows you to maintain redundant back-ups, eliminating the threat that one disaster could take out the entirety of the archive.

Moreover, digitizing your archive can also make finding specific articles easier, even articles you didn’t even remember existed, through the use of search functions. This drastically diminishes the time you spend researching, allowing you to meet deadlines more easily with better researched pieces.

Better Access by Others

By digitizing your archives, you’re also eliminating the need for others to have to schedule time with you or those storing your microfilm in order to examine your archives, by providing the option to examine from the comfort of their home or office.

Being able to access a copy of a past issue online simplifies the process for everyone involved, and is a much easier process than you might think. To find out more about how we can help you move your archiving into the digital era, protecting your newspapers history for decades to come, contact us.

News Portal Software Solution for Any Publication

It’s 7:30 a.m., the kids are still sleeping, you step onto the porch and pick up the Sunday-morning paper before the sprinklers come on. You settle into your favorite chair with a steaming cup of coffee to indulge. You head straight to the sports section, and then it’s back to the headlines, followed by the funnies. Wait a minute! It’s not 1995. Fast forward to 2015, there are no morning porch pickups, folding or flipping through pages, clipping out favorite articles, or ink-stained fingertips.

These days your newspaper, magazine, or publication needs to host a user-friendly website, that’s supported on whatever platform your reader is in the mood for that day. Whether it be a shiny little tablet, smart-phone, or big fancy monitor, your audience wants options.

However, seamlessly transforming your printed content to a digital platform can be tricky business. With a complete news portal software solution, your content will look exactly like the printed version while containing hyperlinks, animation, videos, and sound effects.

Transforming your printed content, and building a loyal readership isn’t impossible, in fact it is more attainable and easier than ever with a comprehensive digital publishing solution. Contact us today and see how a robust entertainment software platform can take your publication to the next level, while improving customer satisfaction, and expanding your readership. Also, take advantage of Adsense, PressKart, and Amazon services.

So let’s try this again…It’s 7:30 a.m., the kids are still sleeping, you settle into your favorite chair with a steaming cup of coffee, and wake up your sleeping tablet. You pull up your favorite Sunday-morning publication, head straight to the sports section, then it’s time for the headlines…Now that sounds about right!

Why Do You Need Newspaper Website Development?

It’s the digital age. More information is available online than ever before, with many news sources scrambling to have their information up ahead of the curve and give their clients the newest possible updates. You know that having your newspaper available online keeps it in operation; but why hire professional newspaper website software development?

Professional Newspaper website software development provides the best possible experience for all users. Your readers are visiting your site from a number of different devices. They’re checking it on their desktop computers at work, scrolling through articles on their phones through their commute, and sitting on the couch with a tablet while the kids do their homework. No matter what device your readers use to access your page, you want to know that they’re getting the best possible experience.

Easy integration of pictures and video. Many readers no longer have the necessary attention span to read through a dense article. You’re constantly competing with other things for their attention: social media sites, mobile games, and entertainment websites that deliver absorbing content at the press of a button. To keep the attention of your readers, you need to include picture and video content–and you need to be able to do it as quickly and easily as you can upload an article.

Social media integration keeps your site alive. The power of social media is impossible to measure in its entirety. You want seamless social media integration that will make updating your fans as simple as the press of a button, calling their attention to your latest stories and highlighting current events. Keeping your social media sites up to date can be a challenge, but integrating the process into your existing website makes it easier than ever.

Make Newspaper back issues readily accessible. Often, readers want to go back and check over information that they’ve read previously. You want your website to make that as easy as possible with readily accessible back issues that are right at hand for your readers.

Keep your Newspaper website search engine friendly. When readers search for information about a topic you’ve covered, do they even see the articles you’ve published? Ideally, you want to keep your site as search engine friendly as possible. Different search engines have different methods for determining where you’ll rank, so working with a professional newspaper website software development company will help ensure that you’re meeting all the guidelines for the search engines that matter most to you.

Ready to get started working with Newspaper website software Development or News portal development experts? Contact us today.

How News Portal Software Connects Publishers with Readers

As print newspapers and magazines become more obsolete, the need for effective and engaging online news sources grows. Publishers have been using online portal software for nearly two decades to gather content from varied sources in one accessible locale, but web portals now offer greater functionality for both webmasters and users.

News Portal Software can serve as more than a simple building block for a publisher’s website. Because news portal sites get visitors without having to invest in creating the published content, they reap the benefits of the high credibility associated with quality sources. According to Science Daily, readers who are interested in a particular news story will evaluate its credibility based on both the portal and the original source. However, most people who read the news online are judging the portal because it is the most visible and their attention to one story is fleeting. Thus, quality software which draws relevant content to a portal gives the publisher a good reputation with readers.

Furthermore, spreading content from a news portal has become easier and more effective with social media use. Many readers like having quick access to news stories from social sites like Facebook and Twitter, as well as being able to subscribe to various news portals through those media. Sharing content within and from smartphone apps is another way that news portal software can interact with readers directly. Software that keeps track of subscribers and provides reports to the publisher is most valuable.

A user interface that transfers seamlessly to mobile devices, video and blog compatibility, easy photo management, and site analytics are other features that publishers should look for in assessing quality news portal software. Maximizing these features can make website management straightforward and readers’ experience multidimensional.

To learn about finding potential readers and engaging with existing readers through effective news portal software, contact us today.

How Digital Publishing Helps Your Newspaper or Magazine Reach More Customers

It seems that every area of the posting world is confirming failures in create circulations. 

Digital Publishing is the future of journals and magazines. By publishing in an on the internet structure, organizations can reach a wide viewers more successfully.

Digital is Here to Stay

Once considered a moving fad, research display grownups are transforming to the ease and comfort of electronic journals. Over 1/3 of US grownups will own an e-reader by 2016 and 45-50% use their viewers to access information or journals, such as ads. For The Economist, 77% of visitors have never had a create registration. Changing a new structure is especially important as research on the press display that while overall flow is down, demand for material on pills and mobile phones is growing.

Digital Versions are a Smart Promotion Choice

While many marketers are having difficulties to convert create press into digital, research has shown increasing benefits to posting on the internet. 2014 marketing research revealed 26% of clients recommended the product edition of a journal over the create edition. Online Publishing drawn new, younger clients, improved ad income (customers are more likely to click an on the internet ad), and assisted organizations collect data and generate reviews on their visitors. Visitors adopting digital subscribers which still outsell single issues three to one and mobile traffic on digital sites is as high as 60%.

Digital Versions Interact with Customers

Magazines remain incredibly well-liked with reviews displaying 91% of grownups (96% under 25) read journals regularly. Online editions provide improved involvement with visitors obtaining more classes per month and more pages per period. 82% of clients revealed being “very satisfied” with only digital editions and 73% designed to replenish. Digital editions also motivate larger involvement with the brand as 80% of visitors either frequented the publication’s website, recommended the journal, or frequented the magazine’s social networking site.

Engage more visitors by offering digital content. Contact Pressmart Media Ltd to find searching for posting solution that suits your needs.