Your Magazine Publishing Solution Needs an Upgrade

If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn't work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.

At Pressmart, we know that magazine publishers are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine.

How responsive is your magazine?

Cross-platform compatibility is the most important element in the publishing realm, for obvious reasons. Your readers follow on phones, tablets and desktops.  Some even use all three at different times of the day. Coding for each of these as they are introduced and updated is a losing strategy. Now, the publishing world, from niche magazines to major titles, is catching on that this work has to be done by specialists. Pressmart has a mission of following and adapting to the needs of devices, formats and solutions coming down the road through genuinely responsive coding.

What are your pain points?

Make up your checklist, and bring it to us. We can give you a head start by noting that we offer a true digital magazine experience with reader feedback forms, social media integration, seamless email subscriptions, ad space you control fully, easy functional hyperlinks for editorial and advertising use.  We also provide the tools you need to grow your business, including Google Analytics functionality and search engine optimization.

If you are ready to upgrade your magazine publishing experience, Pressmart is ready for you.

Get Started in Digital Publishing

Digital publishing is an endeavor where entrepreneurs have a chance to make a mark on society. If you are planning a digital magazine or news outlet, you know that publishing has lots of interconnected components to master. With more than ten years of experience in the digital news sector, we have extensive insights into launching online publications.

Here are our three essential tips for building a digital publishing to thrive.

1. Plan for multiple revenue streams

Content is king, but a digital publication must be a business at its core. Select a publishing platform to meet both your business needs and your content needs. Even if you plan on being fully ad-supported, you will want your enterprise to retain the ability to shift from a free subscription to a paid service if conditions change. Multiple revenue streams are the secret sauce of successful digital publications. The technology you choose should provide a user experience your readers will enjoy and comprehend now and after any future business pivots.

2. Create a responsive experience so every reader can use every device

Responsive design is the discipline that allows published content to be coded so that it just works on desktops, phones, tablets and whatever device comes next. Select a platform that automatically detects the device used for reading and scale the content and ads to fit the screen size. Investigate the flexibility of prospective digital publishing platform providers' designs. The right responsive choice will maximize your own future business agility as devices evolve and change.

3. Build community around your content

At first, you may see social media connections as a method for publicizing your publication. Don't neglect this powerful marketing aspect, but remember that connecting a community of interest will make your publication more valuable in the long run. Promote, respond and connect with respect for your readers.

These priorities provide a guideline for the selection of a publishing platform.  They also serve as reminders for ongoing strategy tune-ups for your business. Stay flexible with your revenue streams and on assorted devices while nurturing a community that cares about your content, and you'll be on your way.

As you plan your digital publishing initiative, turn to Pressmart Media for the intelligent platform and the deep publication experience you're looking for. We can help. To find the approaches that will work for your new publication, get in touch with us.

3 Reasons Why Digital Publishing is Great for Marketing

Digital publishing has grown tremendously over the years and in turn, has become an effective marketing strategy for businesses. With information being viewed and shared through the internet everyday, digital publishing is continuously being embedded in many business models across industries. Business owners are now paying more attention to the content they post online, recognizing the opportunities that await from digital-centered content. With that said, here are 3 benefits to businesses going digital for marketing:

1. Visibility leads to Sales: Often times, it's not that your business concept isn't great, but that you lack visibility. Business owners who don't have an online presence find themselves seeing little to no results in their business because they aren't marketing their services where the people are. Digitally publishing your content improves your visibility and offers you the opportunity to market yourself to potential customers, which can increase sales.

2. Customer Engagement: Digital publishing allows you to engage with your customer's on a more personal level. For instance, if your business runs a blog, individuals can leave comments asking questions or providing feedback. Having a platform to engage with your customers strengthens your relationship with them and opens the line of communication, which will essentially help you retain current customers and appeal to new ones.

3. Reach a Larger Audience: The goal of marketing is to acquire new customers and maintain relationships with them, and digital content is the best way to achieve this. Digitally publishing your content allows you to reach individuals on a global scale thanks to content being easily viewed and shared online.

Businesses looking to grow and improve should establish their online presence by digitally publishing their content. Digital publishing is a cost-effective marketing strategy that every business owner should implement. If you have any additional questions on how digital version can be benefit you, contact us and we'll be happy to help.

Why is Online Magazine Publishing Important?

Often magazine companies that are already hard copies of their material wonder why they should bother with online. In fact, they may even be afraid of it, thinking that offering free content will reduce subscription rates. However this is not the case and publishing can even provide you with many potential benefits. So why is magazine publishing so important? Let's answer that question below.

Online Magazine Publishing Increases Revenue

The first thing you need to know about offering free content is that it will not reduce subscription rates. In fact, it will actually help you increase your revenue. Offering some of content up for online access gives readers a taste for what you have to offer and provides them with an easier path for subscription.

Magazine Publishing Has a Greater Reach

Physical magazines just aren't as effective as they used to be in reaching new audiences. If you only publish hard copies of your content, you just have to hope someone comes across your magazine in a doctor's office or decides to pick it up on an impulse when at the checkout. Online promotion has a distinct advantage over traditional in that it reaches readers more organically through search engines. The world is increasingly going the route of digital media and you do not want to be left behind.

If you have any questions about magazines or about any of the other services we offer here at Pressmart Media, please contact us today.

The responsive user interface works with all electronic devices, such as mobile phone, tables and computer,  There is support for news portals with multiple languages, bringing your content to more audiences. You can customize and adjust the CMS according to your needs

Create as many users and editors as needed for administration of the software which allows for publish and editing blogs and post to social media sites, RSS feeds and also beneficial features of the eportal software, allowing you to keep track all updated information, you can also share the feeds with one click, The photo gallery help you manage photos, as well as viewing, sharing, tagging, and priting. This is a handy feature for social media advertising.

Digitizing Information Expanding Your Audience

Electronic media fall among the fastest growing information sources in the 21st century. Today, we all agree that researching information in real books always seems outdated and time-consuming. Owing to this, most researchers and readers have opted to use online materials as with only a press of a button you have all the information and data you need. For this reason, authors and writers should quickly adapt to the use of digital publishing for their information so as to remain relevant and accessible.

Choosing an experienced and qualified firm for your data digitization is sagacious. Founded in 2006, Pressmart Media Ltd is a global digital publishing company that offers all online publishing and digitization services. Our services include digitization of materials such as newspapers, journals, books brochures, other reading materials.

Why should you pick Pressmart Media Ltd for your document digitization?

Distribution services

At Pressmart Media Ltd we have experience and are familiar with all digital distribution channels. Therefore, by opting for our services, your documents gain exposure to new channels such as mobile phone app, E-reader, web, podcast, and email subscription.

Cheaper but with wider audience

For schools, reading institutions, and organizations the cost of publishing reading materials in traditional method is an expensive exercise to meet the demand. Pressmart Media Ltd helps you with the digital printing of modules, tests, and brochures increasing flexibility and accessibility to myriad students and staff.

More buyers and a high rate of return

As an author, using Pressmart Media Ltd services drastically reduces your printing costs. With our broad global audience, you are likely to receive more buyers. Digital documents allow you to customize and generate ads which will ultimately contribute to increased profit.

Know your reader's preference

Electronic records allow you as an author to fully understand your user's preference e.g. by evaluating their responses and interacting with them through social media, you effortlessly perfect and improve on the flaws identified. For more information, contact us.

Readers want to move between devices, from e-reader to phone to tablet, without having to install any additional software. Lowering reader pain points and making content available seamlessly across devices increases engagement and decreases frustration. This is accomplished through a responsive user interface, one that responds to the devices screen size and orientation and then automatically adjusts and optimizes the image for the display.

Five Benefits of Digital Magazine Publishing

Digital magazine publishing comes with many benefits. Find out how a digital magazine can help your business reach new customers.

The Benefits

1. Reach international customers

Online publications have the potential to reach people across the globe. You can reach customers you would never have known about. As the popularity of your publication increases, so does your reach.

2. Link to your own products and resources

An online magazine puts your company front and center. You can link directly to your homepage, or link to specific products. Instead of paying someone else to advertise your business, you can do it in your online magazine for free.

3. Make revenue through advertising

In addition to featuring your own products and services, you can also sell advertising space. Depending on the reach of your publication, this can result in some significant revenue. You may even sell enough ad space to pay for the costs of publication.

4. More content for your social media

Finding great shareable content for social media isn't easy. But online publications are easy to share. And because they also promote your business, you get more free advertising. It's a win-win situation.

5. Gain insight through your Google Analytics

An eMagazine that provides Analytics gives you insight into your audience. This can help you fine-tune your business' advertising campaigns, website copy, and more. You can learn what your readers like, what they don't like, and what products they want. With Analytics from your digital magazine, you can cater to your customers.

If you're interested in reaping the results of digital magazine publishing, contact us for more information.

For a digital-native, the ability to share content with friends is essential. An emagazine platform is most engaging when it provide hyperlinked, shareable articles and emails. In addition integration with social media channels is a necessity.

By providing content that is interactive, shareable and easily available across devices, your magazines content can satisfy a younger audiences expectations and could set the expectations of your most loyal readers ever higher. PDF's arrived to the digital scene over twenty years ago, acting as a bridge between the digital and print world. This innovation was a much needed one for non digital natives.

All the familiarity of print was delivered with clarity on a digital device. For digital natives this type of bridge isnt entirely necessary, which is why PDF's with interactive feature are a common expectation among readers.

3 Advantages To Digital Publishing in 2017

Whether it is a book, magazine or article, the internet has certainly revolutionized the way we choose to publish. In 2017, the popularity of digital publishing has only grown stronger and has opened the door to new opportunities. Essentially digital publishing has presented an array of benefits to business owners in terms of convenience, visibility, and reach. Here's why:

Storage 

For starters, with the wide-range of space available digitally, documents are now stored safely online. This essentially means that less time is spent finding important material because everything can be organized, which will result in an increase in productivity. In addition to this, since material can be stored online, this means that it can also be accessed regardless of geographical location.

Visibility 

Most people use some form of mobile device to view and share information. In fact, according to Internet Live Stats, around 40% of the world's population has an internet connection. For this reason alone, it makes sense for businesses to switch to digital publishing. This is the best way to increase visibility and expand your market.

Partnership 

Digitally has offered an array of opportunities for businesses through partnership. In fact, creating rich, interactive content has opened the door for more monetary success through brand deals and sponsorship. This certainly was not an option with traditional publishing, but with the success of the internet, the ways in which we can create revenue have expanded tremendously.

The advancement of technology is inevitable, and digital publishing is only getting better in 2017. It's essential for businesses to take advantage of the many benefits that online publishing has to offer. as it is creating new opportunities and the space for growth. With that said, if you want to know more about getting started in digital publishing, contact us and we'll be happy to help.

Digital  audiences have high expectations. They anticipate flawless integration, rapidly loading multimedia and the opportunity to engage with content on any device. When trying to attract and maintain this audience, your platforms performance and its capabilities matter. Here are some platform elements that are essential for a digital native audience.  Platforms that deliver the clarity and familiarity of print with the interactive features of HTML keep younger readers engaged with hyperlinks, video, animation, podcasts and other interactive content.

Magazine Publishing: 3 Reasons Why Digital Publishing is Most Effective

As the internet continues to advance, more businesses are adapting their content for the digital world. In fact, the magazine industry continues to move away from traditional methods of publishing as digital offers far more benefits than ever imagined before. With that said, here are 3 reasons why it times to go digital with your magazine:

1. Deliver Content Across Multiple Platforms: One of the greatest aspects of the internet is that information is easily accessible and travels at a relatively fast rate. This is why digitally publishing your magazine is effective when it comes to delivering your content across multiple platforms. There are various social media sites where your content can be shared, resulting in a larger audience. Additionally, your content is more accessible because your viewers have the option to access your magazine through their computer, tablet, or mobile device. 

Every Business Needs A Digital Publishing Solution

Content, content, content. That is the buzzword among marketing professionals giving advice on how to strengthen a brand's online presence. Many heads in the business world are scratched as they mull over what this means regarding a company website connected to the most popular social media platforms and a blog. What else is there for a company to do to? Add an aspect of legitimacy to a brand with traditional content like press releases and news articles. That means a company needs a digital media solution that supports online publishing in the style of an e-magazine or newsletter.

Digital Publishing Features: For the most comprehensive digital publishing platform, there are important features that will create flexibility, accuracy, and, above all, security. If you are ready to brand your product or service as the premier expert in its field, this is what to look for in a digital publishing platform:

Online Magazine Publishing - Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model?

The truth is, a digital magazine is a good marketing tool for just about any business type.  As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:

    Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
    Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.

Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.

3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

    1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.

    2) Digital is where the people are. By going digital you expand your publication’s reach exponentially! There is no limit to the number of readers you can reach digitally. People who might have never heard of your publication can stumble across is on Facebook or Twitter, instead of having to come across a physical copy in a brick and mortar store. According to NPR digital publishers are doing increasingly well financially thanks, in part, to the social dynamics of digital commerce and marketing.

    3) It’s easier than you think. Taking advantage of a digital publishing platform makes going digital an ease. You don’t need to be a programmer to turn your publication into a beautiful digital masterpiece. All you need to do is contact us and join the digital age.

Despite rapid technologies and cultural changes, newspapers continue to thrive. By brining the right balance of news, opinion, sports, culture and community announcements to their readers, newspapers create a comprehensive snapshot of the world. But for every newspaper that becomes a success, there's one that doesn't make it. What separates the winners from the also-rans? Here are three key areas of excellence.

Read Journalism. People have their own opinions about everything from politics and punctuation but they need reliable, unbiased information as a starting point. A great newspaper always maintains the difference between reporting just the facts, as clearly as possible and opinions such as oped colums. Great newspapers acknowledge and correct their errors publicly and welcome corrective feedback. A newspaper that isnot easy to read is boud to flop, Great newspapers maintain high editorial standards.

How a Digital Publishing Platform Can Turn Your Business's Blog Into Passive Income

If you're running a small business, there's a good chance you already have a blog (or at least a lot of advice you could be giving out to potential customers).

But if you have specialized knowledge, there's a better way to use it than simply slapping it onto a blog post: monetizing it instantly with a digital publishing platform.

Here are 3 reasons you should consider publishing your information instead of blogging it.

1. The information you have wasn't free for you.

Everyone has specialized knowledge. If you're getting paid by your clients for access to that information, then you probably have some very valuable skills.

More importantly, getting that information was expensive: either you had to take special classes, read piles of books, or spend years simply experimenting with the right and wrong methods for doing things.

No matter how you got your knowledge, it was most likely an expensive endeavor. Charging for the knowledge is only fair.

2. People value something more when they pay for it.

If people can read everything you know from a free blog post, they probably aren't going to value it. If it's free, it can't be worth much to anyone, including you.

But if your industry-specific knowledge is so valuable that you have to charge people to read it, your customers will assume that you offer a significant amount of value.

And even if you offer your publication for free, simply having a more professional platform will show that your business is more serious than a typical blogger's website.

3. It's knowledge you already have (and money you aren't getting yet).

There's no reason to let your blog posts sit around collecting dust when you could be making an additional profit from them.

All you need to do is transfer the same information to a more accessible platform, charge for the knowledge you've worked so hard to gain, and begin getting the rewards you deserve for your valuable information.

To see how you can turn your best advice into passive income, contact us today.

Your Newspaper: Digitized!

The traditional print newspaper is just one of the myriad number of mediums that is becoming obsolete with the overwhelming push towards digitizing any and everything. There's no denying that digital media is supplanting printed material as the most popular way that people use to get their news. The real question facing those hoping to establish a quality digital newspaper that differentiates itself from the competition is the software used to create the online newspaper publication. Here are some of the most attractive reasons to choose Pressmart's ePaper software as your digital publishing resource of choice:

    The very latest HTML-5 technology - This feature gives users a superior reading experience while at the same time being compatible across all devices and mediums.
    Integrated Hosting and Domain mapping - Your subscribers are able to read your ePaper on your unique, customized URL.
    XML feeds are generated for individual articles - This includes all of the important information of note: the image, edition, and page.

3 Reasons Why You Need A Digital Publishing Solution

Running a publication is hard work, and especially in this digital age, it is all the more important that publications have a strong online presence along with print. Digital publishing is a relatively new space for many, and finding a solution that fits your publication's need and appeals to subscribers is imperative. Luckily, for those interested in expanding their digital footprint can employ a digital publishing solution for their publication. Here are 3 reasons why you need a digital publishing solution:

1) PDF replicas of print publications on demand

Successful publications in this day and age understand that their audiences like to engage with content in different ways. While some may prefer print versions, others may eschew that for a fully digital version. A digital publishing solution is perfect in situations like this, since it can create digital replicas of print publications.

3 Reasons For Drops In Readership On Your Digital Publishing Platform

Perhaps you’ve noticed fewer visitors to your virtual magazine or newspaper, and you’re wondering why. Your topics are hot, and your content is great; meaning your readership should increase, not decrease. You need your readers back to prevent advertisers from reaching out to competitors in order to position themselves in front of a larger audience. Yet, to regain or exceed your previous readership, it’s important to know a few reasons why readership has dropped on your digital publishing platform in the first place .

    Readers Are Pre-Occupied: the truth is your readers are pre-occupied reading various blogs, listening to podcast, and engaging in social media. An article in Digital Trends revealed that people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day if not more. Your competition is no longer the magazine or newspaper next door, but it’s the average Joe who is speaking the everyday language of today’s consumers on virtual platforms.

    The Way Readers Learn Has Evolved: readers have changed the way they learn and consume information; they have moved away from just good-looking pages with great content to a more interactive way of learning. Author and educator, Katherine McKnight wrote: “very few educators would disagree with the notion that technology has dramatically changed the teaching and learning process.” Most people seek virtual avenues to learn new things.

    Readers Want More Options: readers today want to engage with their content. They love the ability to choose how they learn. For instance, some readers want apps that they can download to their phones; an article from American Press Institute revealed that “among smart phone owners, 78% report using their device to get news. . .” Mobile content consumption is on the rise. Other readers prefer to read their news online but in book form to flip through pages of content for a more live reading experience. Yet, tons of content consumers today prefer listening to their news via podcast or downloading it as a live stream video.

If you want to steer your audience towards your news platform and increase your readership, give readers what they want: an engaging, interactive, multi-digital delivery platform. Allow your readers to search your content and access the exact information that they want to view. Give them the option to print out your content since some information consumers like the feel of physical content in their hands. Provide them with a way to save your content so that they can view it later. Allow your readers to clip the pieces of content that stands out to them.  Let the readers download audio files to their smartphones so that they can listen to your news on the go. Give them the option to live stream important updates and popular news.  Ensure that your readers can access all these digital functions regardless of the device they are using such as smart phones, tablets, laptops, or desktops.

Sounds like a lot of options for readers, right? You’re probably wondering how you can make these options available for your audiences without running into an IT nightmare, accruing ridiculous un-related fees, and spending the next year of your life trying to revolutionize your platform? Pressmart is a multi-channel, delivery platform that provides multiple ways for your readers to consume content across multiple digital devices.  You do not need any technical skills or expensive programmers; Pressmart could help you display your news in a new and competitive way within hours. Give your audience more options; Digital Publishing Platform, increase your readership; visit Pressmart today!

Contact us for questions or concerns; we would be happy to assist you.

A Better Option for Digital Publishing Software

You need to have a strong online presence for your publication, the time has come where a simple website platform is not enough. It can be hard to navigate which tools will be of real assistance in the world of digital publishing. If you are struggling with the transition to online publication, or simply need a stronger presence online, look no further than Pressmart Media Ltd. With digital publishing software which is easy to use and reader accessible, you can streamline your online efforts and step into a stronger future for your publication.

Pressmart provides a wide variety of options when it comes to the digital publishing software offered. You can have an E-version of your paper or magazine. These digital versions of your publication are interactive and completely user-friendly. There are also options for ePortals, which will heavily increase the traffic of your platform. If your publication has the potential for an online archive, there is an Earchive that can bring your archive online easily for readers to view.

Because a large portion of readers today read magazines and news articles off their mobile devices, it can make the prospect of moving your publication to online daunting. Many online platforms and websites do not translate well to mobile reading. Luckily, Pressmart offers vital mobile apps.  These apps can easily integrate existing publishing systems to pause a seamless solution for readers on mobile devices.

Do not ignore the power of digital publishing software. Your online visibility makes or breaks your publication's success. You need a partner who can handle all of your needs, contact us to find out more.

Once considered a passing fad, statistics show adults are converting to the ease and convenience of electronic publications. Over one third of United States adults will own an e-reader by 2016 and 45-50% use their reader to access news or magazines, including ads. For The Economist, 77% of readers have never had a print subscription. Adapting to a new format is especially important as studies on the news media show that while overall circulation is down, demand for content on tablets and smartphones is growing.

Digital editions also encourage larger engagement with the brand as 80% of readers either visited the publication’s website, recommended the magazine, or visited the magazine’s social media site.

Why Online Magazine Publishing Has All The Features of Print and More

Many companies are taking their businesses digital but when you’re a magazine publisher it may not have made sense to you. Until now.

Our eMagazine solution gives you the advantages of both print and digital.

Why do people like print?

• A pleasing layout
• Lots of images (and useful charts in the case of tech magazines)
• Direct access to trusted information

You can bring all that to your online magazine publishing and a lot more. Our eMagazine solution creates a digital version of your print magazine. It looks the same but it’s packed with additional features.

Pleasing layout? eMagazing adapts with a responsive UI for the resolution of whatever screen is viewing your magazine.

Lots of images? Those charts and images can now include animation, sound, and video. The images are also searchable by their captions.

Access to trusted information? Unlike reading random musings on the web, the accuracy of which is questionable, your readers are getting exactly the same high quality information they are used to from your print addition.

What does the digital edition have that the print does not?

It is search engine friendly. Unlike some other digital magazine software solutions, ours allows your content to be found by search engines while still maintaining the look of a magazine.

All the emails and URLs are hyperlinked. Your advertisers and writers are going to love that readers can go straight to anything that interests them. In print, obviously, they have to be motivated to input a URL when they’re at a computer. The eMagazine software solution eliminates that extra step so people are more likely to follow up with information.

Please take a look at our demo and features page to learn more about all the additional things eMagazines offer. For more information on how we can transform your print magazine into digital contact us today!