Use Newspaper Software for All Your Readers

In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.

Newspaper Software: Print Versus Digital

Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does newspaper software designed to take all that  hard work your writers and graphic artists have done and put it into a usable format.

Newspaper Software: Cross-Platform

Cross-platform publishing is another reality of modern-day digital news. Gone are the days when editors know exactly how the finished product will look, where the fold in the paper will be, how much room they have for a headline, and so on. While web design practices continue to advocate an "above the fold" approach for drawing and keeping readers, the ideal layout will vary widely between a PC, a tablet, and a cell phone. The newspaper software you use must take this into account, allowing you to see how your paper will appear on multiple devices.

Newspaper software is likely a part of your publishing world already, from article and photograph submission to layout and beyond. Does your software help you to reach out to all the readers you have and to the potential readers you would like to have? If you have questions about finding the best newspaper software for your business, contact us today and let us walk you through your options. Those are just a few of the ways Pressmart’s Newspaper software can make a positive impact on your business. For more information, please contact us.

How Digital Newspaper Publishing Can Help Preserve The Pasts of Publications Worldwide

Digital newspaper publishing and the increasing demand for content across all connected devices has changed the way that the world interacts with traditionally printed publications and that trend is only getting stronger as the industry looks to the future. While analysts may say that technology and digital publishing is killing print, digitizing your publication’s archives can actually keep it alive forever.

By turning your physical archives into a searchable, digital database you’re opening up your newspaper or magazine to enormous benefits. Technology is not the enemy to print publications, but rather the life line that will help print live on for future generations.

Loss Prevention

Your publication’s past published works are just as important as your future issues. If your archives are left vulnerable to fire, water damage, theft or any other disaster, you could lose your publication’s history in an instant. By creating a digital version of your archives you’re enabling readers from around the world to experience the history of your publication like never before while simultaneously preserving your publication’s legacy for generations to come.

Increased Efficiency

If your archives aren’t digitized, then every time you need to find information from a past edition you have to physically find the publication you’re looking for, flip through the pages until you’ve found the right article and then ensure that you don’t rip any pages or spill your coffee on them as you go along.

This is a long and laborious process that costs time and resources. Imagine having every issue of your publication’s history in an easily searchable, social media connected and indexed database instead? Want to showcase some of your best works from the last 20 years? Now, it’s as easy as doing a Google search. Instead of spending hours pouring over the actual publications, you can have the information you need at your fingertips in an instant.

Space Saving

Let’s face it, if your publication has been around for a while, it takes a lot of space to store your archives. And if you need your archives on-site in order to use them as an information resource it doesn’t leave a lot of flexibility about where your offices can be located and how your writers and editors can work.

By digitizing your archives, you’ll be able to securely store your physical archives off-site and enable your work force greater flexibility. Now, if you need to move your offices to a new location, you don’t need the extra storage space to handle your archives. Allowing you to reduce costs in rent and streamline your offices. Not to mention the fact that your writers can now be located anywhere in the world and still be connected to the roots of what makes your publication great.

If you’re looking for an all-inclusive solution to digitize your archives or need more information on how digital newspaper publishing can help your newspaper or magazine contact us today.

Microfilm to Digital: Why You Should Convert Now

Whether you have microfilm with pictures, Genealogy records, newspaper clippings, old company files or magazine articles, that microfilm holds a piece of history for your company and possibly a piece of other people’s history, too. Whether you’re storing the microfilm in a company basement, a broom closet or an actual storage unit, these records are deteriorating and history is being lost. Converting from microfilm to digital can create a database for your company that can attract customers and add a line of credibility to your business, while also keeping a pieces of history alive. Here is why you need to make the conversion:

Lost Data

Microfilm is generally pretty sensitive to the elements, which means they degrade over time. The quality of these newspaper clips, articles or files will continue to decline, probably becoming unusable in the future. This means you may lose important information that you may need eventually. Additionally, a fire, tornado or other natural disaster could completely wipe out your microfilm database and destroy a piece of your business’ history. Digital data can be backed up into a cloud, preserving your documents permanently .

Reach Current Clientele

Some of those old documents could be very helpful for current clientele. Whether they are sleuthing past events or just have a general nostalgia for those simpler days, converting your old documents into digital files makes your archives much more accessible. These documents also show the history of a particular person, business or entity — yours or another person’s. Clients can utilize this information to learn more about your business, more about their roots or more about the past in general. Having these files easily on hand, in digital form, can attract potential patrons.

More Accessible for You

Have you ever had to spend an hour digging through old files to find the one thing you were looking for? That can be a huge waste of time. Microfilm is not as easily filed as it would be digitally. With digital files, a couple of well-informed clicks and you have the information you seek at your fingertips.

To begin digitizing your microfilm or if you have questions about the process, please contact us!

Secure your Newspaper’s Back Issues with Digital Archiving

Those in journalism are pack rats, and for good reason. You never know when you’ll need to dig up and old story from last year, or 50 years ago, and preserving those priceless archives is extremely important. Newspapers provide a look back through history.

But one of the most popular ways of newspaper archiving, especially in the past, was through the use of microfilm. It certainly did archive the issues, and took up much less room than paper copies, but maintaining temperature controlled, dust, and light controlled storage can be tricky, and one disaster can wipe out all those years of history.

Storage Made Simple, More Secure

The great thing about digital storage is that it takes little maintenance, and what little maintenance that is required can be handed off to someone else for just pennies per day, with no hassle on your end. It also allows you to maintain redundant back-ups, eliminating the threat that one disaster could take out the entirety of the archive.

Moreover, digitizing your archive can also make finding specific articles easier, even articles you didn’t even remember existed, through the use of search functions. This drastically diminishes the time you spend researching, allowing you to meet deadlines more easily with better researched pieces.

Better Access by Others

By digitizing your archives, you’re also eliminating the need for others to have to schedule time with you or those storing your microfilm in order to examine your archives, by providing the option to examine from the comfort of their home or office.

Being able to access a copy of a past issue online simplifies the process for everyone involved, and is a much easier process than you might think. To find out more about how we can help you move your archiving into the digital era, protecting your newspapers history for decades to come, contact us.