Your Newspaper: Digitized!

The traditional print newspaper is just one of the myriad number of mediums that is becoming obsolete with the overwhelming push towards digitizing any and everything. There's no denying that digital media is supplanting printed material as the most popular way that people use to get their news. The real question facing those hoping to establish a quality digital newspaper that differentiates itself from the competition is the software used to create the online newspaper publication. Here are some of the most attractive reasons to choose Pressmart's ePaper software as your digital publishing resource of choice:

    The very latest HTML-5 technology - This feature gives users a superior reading experience while at the same time being compatible across all devices and mediums.
    Integrated Hosting and Domain mapping - Your subscribers are able to read your ePaper on your unique, customized URL.
    XML feeds are generated for individual articles - This includes all of the important information of note: the image, edition, and page.

Put Your Magazine in Their Pockets

Traditional magazine publishing requires thousands of dollars in start-up funding. Printing, distribution, damaged product and returns all add up to one thing: money out of your pocket. You are faced with an immediate and certain expense with no guarantee of return. Why not optimize your product by going digital from the outset. Pressmart Media's eMagazine online magazine maker is a smart, economical option.

In the United States, 65% of mobile customers use a smartphone while globally they account for 55% sales. As utilization of these devices becomes more commonplace, more and more people turn to them as a convenient way to replace traditional print. Pressmart Media is positioned to provide you a professional magazine available at your readers' fingertips.

Drive traffic by putting your magazine on your website.  This provides the user easy access to your store and attracts customers with disposable income. Cross-platform optimization is included.  Your content will be readable across multiple devices and formats. Integrated social media links will be embedded in the magazine. Articles can be shared in their entirety, encouraging word of mouth and driving new consumers to your content.

Traditional magazine amenities are updated with a modern flair.  Subscription forms, back catalog, and adspace are still available, but can be updated with interactive features, videos, and sound for a unique and eye-catching experience. With over a decade of experience evolving technology to suit our customers' diverse needs, we are positioned to make our success your success. Contact us to learn more about how an eMagazine, ePaper, or ePortal can better position you in the marketplace.

With a growing body of digital natives who are hungry for useful content, it's no surprise that an increasing number of people prefer to read publications like yours on their tablets and smartphones.

If you want to stay vital and important in the coming years, it is absolutely critical that you make the transition to digital media. Online content increases your audience organically.Once you've printed content onto paper, the most you can hope for is that it's passed around the coffee table.

But with digital content, your audience grows automatically. Search engines deliver new and curious readers straight to your publication people who would never have found your print articles. When most publications think of online magazine maker, they tend to worry that providing free content online will reduce their subscriptions.

Simply by transferring your print content to the internet, you can garner a completely new audience (and maybe even more subscriptions).

Why Online Newspaper Publishing is the Way of the Future

Traditional newspaper publishing has been around for many, many years, but that doesn’t mean that it’s still the best way of getting the news out to the masses. Nowadays, online newspaper publishing is becoming an increasingly better option for everyone involved. These are some of the reasons why.

Make Catching the News Easier for Readers

Many people don’t like flipping through a large and noisy newspaper when they’re in a room full of people or when they’re commuting to work on the bus. With online newspapers, it’s much easier for readers to catch the news from their tablets and smartphones.

Help the Environment

It’s hard to estimate just how many newspapers get tossed in the trash rather than recycled. With online newspaper publishing, you don’t have to worry as much about the impact on the environment.

Save Money

There’s a chance that your newspaper budget is tight. Online publishing makes it easier for you to stay within your budget since you can reduce your production costs, such as printing costs, delivery costs and more.

Make Advertisers Happy

Many business owners love online newspaper advertising because it makes it easier for readers to take action. For example, a person might be more likely to click on an ad for a company while reading the news than to physically enter the URL later on after reading the newspaper. Happier advertisers can equal more money for your business. As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online.

Once you have the new user looking over your content, you can benefit from word-of-mouth advertising. Although, you might more accurately call it word-of-social-media advertising. Our web portal development allows visitors to easily share items they find interesting through Facebook and Twitter. Your brand name will spread to even more potential customers with these enticing samples, thus providing free advertising to people without you investing any additional resources. It starts with being geared towards SEO. With a wide sampling of your unique content, a web portal can attract new visitors through search engines. When you include embedded videos and photo galleries, you will cast an even wider net for potential searchers. The easily updated content keeps web crawlers returning, which in turn keeps it high on pages of hits.

Finally, eportals support multiple languages. Your content can attract people with a wide range of native languages, making it desirable to many more people than if you stuck with only one.

As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online, contact us Today.

Why Online Magazine Publishing Has All The Features of Print and More

Many companies are taking their businesses digital but when you’re a magazine publisher it may not have made sense to you. Until now.

Our eMagazine solution gives you the advantages of both print and digital.

Why do people like print?

• A pleasing layout
• Lots of images (and useful charts in the case of tech magazines)
• Direct access to trusted information

You can bring all that to your online magazine publishing and a lot more. Our eMagazine solution creates a digital version of your print magazine. It looks the same but it’s packed with additional features.

Pleasing layout? eMagazing adapts with a responsive UI for the resolution of whatever screen is viewing your magazine.

Lots of images? Those charts and images can now include animation, sound, and video. The images are also searchable by their captions.

Access to trusted information? Unlike reading random musings on the web, the accuracy of which is questionable, your readers are getting exactly the same high quality information they are used to from your print addition.

What does the digital edition have that the print does not?

It is search engine friendly. Unlike some other digital magazine software solutions, ours allows your content to be found by search engines while still maintaining the look of a magazine.

All the emails and URLs are hyperlinked. Your advertisers and writers are going to love that readers can go straight to anything that interests them. In print, obviously, they have to be motivated to input a URL when they’re at a computer. The eMagazine software solution eliminates that extra step so people are more likely to follow up with information.

Please take a look at our demo and features page to learn more about all the additional things eMagazines offer. For more information on how we can transform your print magazine into digital contact us today!

Secure your Newspaper’s Back Issues with Digital Archiving

Those in journalism are pack rats, and for good reason. You never know when you’ll need to dig up and old story from last year, or 50 years ago, and preserving those priceless archives is extremely important. Newspapers provide a look back through history.

But one of the most popular ways of newspaper archiving, especially in the past, was through the use of microfilm. It certainly did archive the issues, and took up much less room than paper copies, but maintaining temperature controlled, dust, and light controlled storage can be tricky, and one disaster can wipe out all those years of history.

Storage Made Simple, More Secure

The great thing about digital storage is that it takes little maintenance, and what little maintenance that is required can be handed off to someone else for just pennies per day, with no hassle on your end. It also allows you to maintain redundant back-ups, eliminating the threat that one disaster could take out the entirety of the archive.

Moreover, digitizing your archive can also make finding specific articles easier, even articles you didn’t even remember existed, through the use of search functions. This drastically diminishes the time you spend researching, allowing you to meet deadlines more easily with better researched pieces.

Better Access by Others

By digitizing your archives, you’re also eliminating the need for others to have to schedule time with you or those storing your microfilm in order to examine your archives, by providing the option to examine from the comfort of their home or office.

Being able to access a copy of a past issue online simplifies the process for everyone involved, and is a much easier process than you might think. To find out more about how we can help you move your archiving into the digital era, protecting your newspapers history for decades to come, contact us.

Breaking: News portal provides Hail Mary save for struggling print

We’d be preaching to the choir if we started this off with facts and figures about how the print newspaper industry has been struggling for years. Suffice it to say, people simply aren’t buying papers anymore, cutting you off from the ad circulation revenue that caused papers to take off a few decades ago.

We also know that some have developed options that work for keeping a paper afloat in these troubled times, but simply staying afloat isn’t enough. Wouldn’t it be nice to see revenue actually grow?

A 21st Century Newspaper

No matter how you cut it, people just don’t like papers anymore. They’re bulky, use paper (recycled or not), and spending money on something you’re just going to be throwing away or recycling at the end of the day or week just doesn’t seem financially viable.

This has caused more and more people to get their news over the computer or through a smartphone, and the industry response has been to simply put up paywalls. A 21st century solution that adapts the old school beauty of print with the digital era is possible, through news portal development.

Rather than just putting stories up like a blog, a news portal allows you to provide a digital copy of your actual newspaper to consumers, as well as two new ways to generate revenue that can either be used individually, or in combination.

New Lines or Revenue

By using our system, you can run a subscription service that allows only those with a subscription to access your newspaper, on any device they choose. Through digital transactions, which studies show are more reliable than traditional subscription services that require action on the part of the buyer to renew, you can generate a rather consistent revenue stream once again for those that want to read your paper.

Another option this provides is the ability to charge advertisers both for their ad showing in your paper edition and your digital publishing edition, with the digital edition providing even more in-depth analysis of the demographics their ads will reach.

For more information on how you can increase your revenue through a news ePortal, providing your readers with a more convenient way to read the traditional looking newspaper you work hard on every day, contact us.

Five Reasons Why Your Newspaper or Magazine Will Be In Peril If You Don’t Do Online Publishing

With the increase of pills, mobile phones, and other cellular phones regularly increasing and the ever-increasing wish for digital editions of guides and publications, on the Online Publishing is a necessary application for all publications and publications to have in their application buckle. In fact, there are five reasons why your company will be in serious risk if you ignore to use on the Online Publishing for your regular.

First of all, if you are not using on the Online Publishing, you are only hitting into a small part of your prospective audience. There is a large (and ever-expanding) part of our community that will no longer register to publications that are only available as a printed, as they want the information available at their convenience and ideally saved in their cellular phones.

Second, if your document or journal is not on the internet, you threat losing out on an even higher discuss of people to be a part of your audience, as those individuals can not analyze out your content when they do an on the internet search for a given subject. They will skip out on how awesome your document or journal is and will convert to someone else’s instead.

Third, you run the chance of showing ancient and out of contact with today’s lifestyle, which is a certain no for any company with a wish for a popularity as being on the innovative and a innovator in their area.

Fourth, on the Online Publishing generates an included sizing of exciting functions in comparison to its document alternatives. These exciting functions sustain audience interest and nourish the wish for the visitors to replenish their subscribers. For example, with the on the internet edition of a journal or document, a audience can simply just click content in order to accessibility relevant video clips, images, timeframes, past content relevant to the subject, etc. Without on the Online Publishing, this isn’t an choice.

Lastly, Online Publishing allows your audience to discuss content they like that come from your site with all of their buddies on public networking, providing your company’s document or journal an rapid amount of free marketing.

If you choose not to use on the Online Publishing, your company is losing out on all of this and it is only a matter of time before your regular becomes outdated and changed by a more smart opponent. At Pressmart, we convert your moderate financial commitment into a lotto jackpot of upcoming company through on the Online Publishing. If you are prepared to flourish your document or magazine’s capabilities by discovering on the Online Publishing, please contact us at Pressmart. We are prepared to help.