What Makes a Good Web Portal Software Suite?

Well-designed web portal software allows businesses and news publishing websites to display a professional image for their visitors. The best designed web portal software is lightweight enough to load quickly for their visitors and easy enough for even non-technical users to work in. But the biggest reason for investing in web portal software is that it will save you months of development time, allowing you to launch your online vision in the shortest amount of time while also saving your company money.

Your Web Portal Should Be Responsive

Responsive design elements that re-size based on your visitor's viewport helps make your content a pleasure to look at on desktop computers, tablets and even smartphones. The trouble with a non-responsive design is that your pages look disjointed on smartphones and tablets which make up over 50% of general web traffic. This can negatively affect your revenue since you won't be able to reliably optimize for mobile conversions without a responsive grid. Your content management software should also allow for easy custom page design templates. The use of columns, grids and multimedia embeds will make your content stand out in a crowded online world.

Web Portal Software Should Be Easy to Maintain

Web portal software should be easy to setup and maintain. You buy web portal software in order to streamline gaining new visitors, not for wasting days struggling to set it up. News organizations tend to like content management solutions that are hassle-free and have easy maintenance that doesn't require their own IT department.

A Web Portal Software Gives You More Traffic

Well-designed news portal software such as ePortal by Pressmart makes your news site stand out in the search engines. A web portal that employs best software coding practices helps ensure that your title, H1 and meta tags all reflect your content and will also help the search engine bots parse your news stories. An integrated RSS module helps drive new traffic by pinging the search engines as well as news aggregators when you publish new content. Integrating user comments into your stories will also help drive customer loyalty while also providing a rich source of free long tail keyword content for even more search engine traffic.

A web management portal should be easy to use and make it easy for your company to publish and edit content. If you're interested in how Pressmart can help streamline your publishing operations, please contact us today.

How to Choose the Right Web Portal Development Company

If you want to take your online presence to the next level or if you're looking to take your brand into the digital world for the first time, getting professional can be the best or worst decision you've ever made. 

Let's explain that above statement a little but more. When working with a professional web portal development company you have to understand that they're not all the same. This might sound obvious, but, if you're not specific enough in your request and don't ask the right questions before they start working, you may find out the hard way that they don't have the skills you need to create your project.

Needless to say, if you choose the wrong web portal development company it can lead to hours of frustration, wasted money and a delay in your project's development. 

We've seen it happen to too many great businesses and we don't want that to happen to you. 

So, here are our tips for choosing the right web portal development company: 

1. Make sure they have experience

We cannot stress this enough. Experience matters when it comes to project development and execution. There are hard lessons that developers and designers have to learn when they're starting out.

Although we've all been there and everyone needs a chance to learn, do you want your project developers learning on the job or do you want to work with a team of seasoned professionals who have worked out the kinks and understand how to execute a project on time and on budget? 

Besides the logistics behind the project, experience means that they have a portfolio you can view and testimonials that you can see. When you look at their past work and hear what their past clients have to say about them, you can learn a lot about a company. Make sure that anyone you're considering has a track record that you can take a look at. 

2. Make sure they can scale with you

If a web development portal company isn't big enough or skilled enough to scale with your business's growth, when you're ready to go the next level, they may not be able to support you. If this happens then you'll be right back here, trying to figure out how to hire the right web portal development company.

When you're researching a company to work with, make sure that they have the capabilities to scale your project and grow with you. This way you'll be able to create a lasting relationship and won't have to constantly wonder if your web portal is in the right hands.

3. Make sure they communicate well

One of the most important aspects of developing and executing any kind of design or development project is communication. One misunderstood email and your project can take an entirely new turn you weren't expecting.

If you have any questions about choosing the right web portal development company, feel free to contact us today.

Breaking: News portal provides Hail Mary save for struggling print

We’d be preaching to the choir if we started this off with facts and figures about how the print newspaper industry has been struggling for years. Suffice it to say, people simply aren’t buying papers anymore, cutting you off from the ad circulation revenue that caused papers to take off a few decades ago.

We also know that some have developed options that work for keeping a paper afloat in these troubled times, but simply staying afloat isn’t enough. Wouldn’t it be nice to see revenue actually grow?

A 21st Century Newspaper

No matter how you cut it, people just don’t like papers anymore. They’re bulky, use paper (recycled or not), and spending money on something you’re just going to be throwing away or recycling at the end of the day or week just doesn’t seem financially viable.

This has caused more and more people to get their news over the computer or through a smartphone, and the industry response has been to simply put up paywalls. A 21st century solution that adapts the old school beauty of print with the digital era is possible, through news portal development.

Rather than just putting stories up like a blog, a news portal allows you to provide a digital copy of your actual newspaper to consumers, as well as two new ways to generate revenue that can either be used individually, or in combination.

New Lines or Revenue

By using our system, you can run a subscription service that allows only those with a subscription to access your newspaper, on any device they choose. Through digital transactions, which studies show are more reliable than traditional subscription services that require action on the part of the buyer to renew, you can generate a rather consistent revenue stream once again for those that want to read your paper.

Another option this provides is the ability to charge advertisers both for their ad showing in your paper edition and your digital publishing edition, with the digital edition providing even more in-depth analysis of the demographics their ads will reach.

For more information on how you can increase your revenue through a news ePortal, providing your readers with a more convenient way to read the traditional looking newspaper you work hard on every day, contact us.