The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Is a digital magazine right for my business model?
The truth is, a digital magazine is a good marketing tool for just about any business type. As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:
Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.
Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Is a digital magazine right for my business model?
The truth is, a digital magazine is a good marketing tool for just about any business type. As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:
Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.
Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.
