Your Magazine Publishing Solution Needs an Upgrade

If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn't work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.

At Pressmart, we know that magazine publishers are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine.

How responsive is your magazine?

Cross-platform compatibility is the most important element in the publishing realm, for obvious reasons. Your readers follow on phones, tablets and desktops.  Some even use all three at different times of the day. Coding for each of these as they are introduced and updated is a losing strategy. Now, the publishing world, from niche magazines to major titles, is catching on that this work has to be done by specialists. Pressmart has a mission of following and adapting to the needs of devices, formats and solutions coming down the road through genuinely responsive coding.

What are your pain points?

Make up your checklist, and bring it to us. We can give you a head start by noting that we offer a true digital magazine experience with reader feedback forms, social media integration, seamless email subscriptions, ad space you control fully, easy functional hyperlinks for editorial and advertising use.  We also provide the tools you need to grow your business, including Google Analytics functionality and search engine optimization.

If you are ready to upgrade your magazine publishing experience, Pressmart is ready for you.

Why is Online Magazine Publishing Important?

Often magazine companies that are already hard copies of their material wonder why they should bother with online. In fact, they may even be afraid of it, thinking that offering free content will reduce subscription rates. However this is not the case and publishing can even provide you with many potential benefits. So why is magazine publishing so important? Let's answer that question below.

Online Magazine Publishing Increases Revenue

The first thing you need to know about offering free content is that it will not reduce subscription rates. In fact, it will actually help you increase your revenue. Offering some of content up for online access gives readers a taste for what you have to offer and provides them with an easier path for subscription.

Magazine Publishing Has a Greater Reach

Physical magazines just aren't as effective as they used to be in reaching new audiences. If you only publish hard copies of your content, you just have to hope someone comes across your magazine in a doctor's office or decides to pick it up on an impulse when at the checkout. Online promotion has a distinct advantage over traditional in that it reaches readers more organically through search engines. The world is increasingly going the route of digital media and you do not want to be left behind.

If you have any questions about magazines or about any of the other services we offer here at Pressmart Media, please contact us today.

The responsive user interface works with all electronic devices, such as mobile phone, tables and computer,  There is support for news portals with multiple languages, bringing your content to more audiences. You can customize and adjust the CMS according to your needs

Create as many users and editors as needed for administration of the software which allows for publish and editing blogs and post to social media sites, RSS feeds and also beneficial features of the eportal software, allowing you to keep track all updated information, you can also share the feeds with one click, The photo gallery help you manage photos, as well as viewing, sharing, tagging, and priting. This is a handy feature for social media advertising.

Five Benefits of Digital Magazine Publishing

Digital magazine publishing comes with many benefits. Find out how a digital magazine can help your business reach new customers.

The Benefits

1. Reach international customers

Online publications have the potential to reach people across the globe. You can reach customers you would never have known about. As the popularity of your publication increases, so does your reach.

2. Link to your own products and resources

An online magazine puts your company front and center. You can link directly to your homepage, or link to specific products. Instead of paying someone else to advertise your business, you can do it in your online magazine for free.

3. Make revenue through advertising

In addition to featuring your own products and services, you can also sell advertising space. Depending on the reach of your publication, this can result in some significant revenue. You may even sell enough ad space to pay for the costs of publication.

4. More content for your social media

Finding great shareable content for social media isn't easy. But online publications are easy to share. And because they also promote your business, you get more free advertising. It's a win-win situation.

5. Gain insight through your Google Analytics

An eMagazine that provides Analytics gives you insight into your audience. This can help you fine-tune your business' advertising campaigns, website copy, and more. You can learn what your readers like, what they don't like, and what products they want. With Analytics from your digital magazine, you can cater to your customers.

If you're interested in reaping the results of digital magazine publishing, contact us for more information.

For a digital-native, the ability to share content with friends is essential. An emagazine platform is most engaging when it provide hyperlinked, shareable articles and emails. In addition integration with social media channels is a necessity.

By providing content that is interactive, shareable and easily available across devices, your magazines content can satisfy a younger audiences expectations and could set the expectations of your most loyal readers ever higher. PDF's arrived to the digital scene over twenty years ago, acting as a bridge between the digital and print world. This innovation was a much needed one for non digital natives.

All the familiarity of print was delivered with clarity on a digital device. For digital natives this type of bridge isnt entirely necessary, which is why PDF's with interactive feature are a common expectation among readers.

Magazine Publishing: 3 Reasons Why Digital Publishing is Most Effective

As the internet continues to advance, more businesses are adapting their content for the digital world. In fact, the magazine industry continues to move away from traditional methods of publishing as digital offers far more benefits than ever imagined before. With that said, here are 3 reasons why it times to go digital with your magazine:

1. Deliver Content Across Multiple Platforms: One of the greatest aspects of the internet is that information is easily accessible and travels at a relatively fast rate. This is why digitally publishing your magazine is effective when it comes to delivering your content across multiple platforms. There are various social media sites where your content can be shared, resulting in a larger audience. Additionally, your content is more accessible because your viewers have the option to access your magazine through their computer, tablet, or mobile device. 

Online Magazine Publishing - Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model?

The truth is, a digital magazine is a good marketing tool for just about any business type.  As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:

    Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
    Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.

Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.

Can Online Magazine Publishing Lead to More Subscriptions?

When most publications think of online magazine publishing, they tend to worry that providing free content online will reduce their subscriptions. Fortunately, a digital magazine isn't the death of your print publication, and can actually improve your sales overall.

Here are 3 critical facts that will change the way you look at online publishing.

1. 95% of newspapers and magazines are using digital media to increase revenue.
Believe it or not, people are willing to pay for online content--if they think it's valuable.
By creating an easier path to subscription and giving your readers a taste of what they're missing out on, you can generate more subscriptions and long-term readers.

2. 26% of readers simply prefer reading on their tablet to reading a print version.
With a growing body of digital natives who are hungry for useful content, it's no surprise that an increasing number of people prefer to read publications like yours on their tablets and smartphones.
If you want to stay vital and important in the coming years, it is absolutely critical that you make the transition to digital media.

3. Online content increases your audience organically.

Once you've printed content onto paper, the most you can hope for is that it's passed around the coffee table.
But with digital content, your audience grows automatically. Search engines deliver new and curious readers straight to your publication--people who would never have found your print articles. Simply by transferring your print content to the internet, you can garner a completely new audience (and maybe even more subscriptions).

To see how we can make that transition easy and effective, contact us today.