Why You Should Create A News Portal

People create news sources for noble reasons. They want to promote freedom and an informed citizenry. They probably are not thinking of mundane points such as how to keep their site going and how to ensure readers find their work. Fortunately, there are some easy ways to deal with that side of news creation. One of them is to create a news portal.

Reader-Friendly

Readers who have to struggle to find what they want can decide to leave your website after only 10-20 seconds, according to some research. This leaves you with a high ‘bounce rate’ and trouble getting readers to return. A news portal reduces this problem by making your site easy to navigate. It gives people a quick way to get to their preferred content and a comfortable format to look at. A news portal is a responsive layout that will help people decide to stay.

Profit-friendly

Portals increase your site’s profits, which will keep your site on the internet. An inviting news portal gives you more chances to convert the eyeballs on your page into customers buying your product. It will encourage potential readers to click on your other offerings, and that gives you a chance to capitalize on the monetization tools and embedded marketing in your eportal.

Reach More Devices

Probably one of the biggest benefits of creating a news portal is that it makes your site flexible. Millions of people are getting their news off of tablets and mobile sources, and portals make reaching these readers easier. A portal works well with any screen, and you can export your content across devices seamlessly.

Low Maintenance

It is a good set-up for people who just want to focus on spreading their news because it is easy to maintain and use. You can customize your portal to fit all your needs easily.

If you want to create a news portal, contact us to check out our web portal development capabilities.

3 Must Do’s When Transitioning to Digital Newspaper Publishing

Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.

After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world.

Here are 3 best practices that should be at the forefront of your mind when deciding how to go digital.

1. Create a Flexible User Experience

According to Ericsson’s latest Mobility Report there will be 6.1 Billion smart phone subscribers worldwide by 2020. And that doesn’t even consider the tablet market. It’s virtually impossible to design an individual experience for every smart phone, tablet, laptop and desktop on the market. You need to have a responsive design that will seamlessly and automatically scale to fit the user’s device no matter the operating system or screen size.

A mistake that we see too many publications make is attempting to create a “native” digital publication for every operating system. As our world continues to grow and new devices begin popping up all over the world, this becomes an expensive and overwhelming undertaking very quickly.

Make sure that your digital newspaper publishing company is able to provide you with responsive technology that will allow your digital newspaper to grow with technology, not be stilted by it.

2. Bring Your Content to the Next Level

By taking your newspaper or magazine digital you’re opening your stories and content up to all of the rich media the internet has to offer. You have to utilize a digital newspaper publishing platform that can offer you the rich media integration, social media connections and xml feed options that your readers expect in our digital age.

We often see print publications assume that all they need to do is publish their articles on-line and leave it at that. Unfortunately, that’s simply not enough for today’s consumers and in order to stay competitive, your digital newspaper has to bring its content to the next level. Make sure that your digital newspaper publisher has the servers, know-how and experience to properly enhance your media.

3. Have Seamless Subscription and Advertising Options

Your publication is a business and your digital newspaper publishing platform has to be able to meet your business needs as well as your content needs. By going digital you’re opening up your publication to a second stream of advertising inventory and revenue as well as giving readers another way to subscribe to your publication. Don’t squander this incredible revenue opportunity with poorly placed ads, too few ads or a clunky and difficult subscription process.

ce right the first time.

Make your ads and your subscription offers as seamless and easy as possible. Not only will this increase your revenues but it gives your readers a positive experience and they’ll be more likely to recommend your newspaper to friends and family.

It doesn’t matter whether you’ve gone digital before or if this is your first foray into the digital newspaper publishing space, you have to choose a platform that has the expertise, technology and experience to transition your newspaper or magazine to the digital space right the first time.

Have questions about going digital? Contact Us today to see how we can help.

Online Newspaper Publishing Solutions

If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper.

Digital media is driving industries in new directions. While paper periodicals remain a mainstay of nearly every industry, many companies are starting to look for new ways to generate revenue from a periodical. An online newspaper solution will give a company access to new markets for their periodical, while providing a new way for current subscribers to access the same information along with digital content that is only possible through an online source.

The software solution from Pressmart Media Ltd creates a responsive UI that provides the optimal user experience, regardless of their platform of choice. Audio and video may be incorporated into your online newspaper, something that is not possible with a simple paper periodical. The paper you generate will be available under your domain, and automatically emailed to your subscribers. Using the software to publish your periodical will give you access to search engines and social media, and subscribers will have access to back issues of your newspaper. Ad placement on your digital newspaper site will generate additional revenue for your business.

If you are interested in getting started with an online newspaper, Pressmart Media Ltd has the solution for your business. Please contact us and let us know how we may best help you get started with our online newspaper software solution for an online version of your business’s newspaper.

How Digital Newspaper Publishing Can Help Preserve The Pasts of Publications Worldwide

Digital newspaper publishing and the increasing demand for content across all connected devices has changed the way that the world interacts with traditionally printed publications and that trend is only getting stronger as the industry looks to the future. While analysts may say that technology and digital publishing is killing print, digitizing your publication’s archives can actually keep it alive forever.

By turning your physical archives into a searchable, digital database you’re opening up your newspaper or magazine to enormous benefits. Technology is not the enemy to print publications, but rather the life line that will help print live on for future generations.

Loss Prevention

Your publication’s past published works are just as important as your future issues. If your archives are left vulnerable to fire, water damage, theft or any other disaster, you could lose your publication’s history in an instant. By creating a digital version of your archives you’re enabling readers from around the world to experience the history of your publication like never before while simultaneously preserving your publication’s legacy for generations to come.

Increased Efficiency

If your archives aren’t digitized, then every time you need to find information from a past edition you have to physically find the publication you’re looking for, flip through the pages until you’ve found the right article and then ensure that you don’t rip any pages or spill your coffee on them as you go along.

This is a long and laborious process that costs time and resources. Imagine having every issue of your publication’s history in an easily searchable, social media connected and indexed database instead? Want to showcase some of your best works from the last 20 years? Now, it’s as easy as doing a Google search. Instead of spending hours pouring over the actual publications, you can have the information you need at your fingertips in an instant.

Space Saving

Let’s face it, if your publication has been around for a while, it takes a lot of space to store your archives. And if you need your archives on-site in order to use them as an information resource it doesn’t leave a lot of flexibility about where your offices can be located and how your writers and editors can work.

By digitizing your archives, you’ll be able to securely store your physical archives off-site and enable your work force greater flexibility. Now, if you need to move your offices to a new location, you don’t need the extra storage space to handle your archives. Allowing you to reduce costs in rent and streamline your offices. Not to mention the fact that your writers can now be located anywhere in the world and still be connected to the roots of what makes your publication great.

If you’re looking for an all-inclusive solution to digitize your archives or need more information on how digital newspaper publishing can help your newspaper or magazine contact us today.

3 reasons digital newspaper publishing should interest you

It comes as no surprise that the digital world is growing quickly. With everything from books, to learning programs, to newspapers becoming accessible digitally; you may be asking yourself what the big deal is with digital newspaper publishing. Here are 3 reasons why you should be interested in digital publishing.

1. Shifting tides in readership - Across all age groups, less people are reading paper print every year. The tides are shifting and enews readership is growing faster than ever before. Pressmart takes advantage of this opportunity, and bring their clients to the frontlines of digital publishing.

2. Reach across platforms - By using the right publisher to link you into the digital world, you are able to reach across social media platforms and reach more readers. For example, Pressmart is empowering their clients in social, mobile, and cloud technologies. By reaching your readers in different platforms your information is becoming more relevant and easily accessible.

3.Flexibility - Print is a more expensive medium to use when trying to gain access to readers. The digital world is more flexible, and less expensive to use. Small changes in content in the digital world are easy which enables you to adapt to the quickly changing world around you. Whether it’s through a phone, computer or Ipad your content will always be relevant. Once you join the world of digital publishing you will wonder why you hadn’t switched over before!

If you would like to learn more about how digital publishing is right for you contact us at Pressmart!

Become a publisher with an innovative newspaper publishing solution

It’s time to take your print newspaper online. Reach new readers, connect with old readers and bring your operation into the 21st Century.

Now all you need is a computer and access to the Internet. Thanks to an innovative newspaper publishing solution, you can get your paper online and reach the entire world.

Go digital.

Take everything in your print publication and make it electronic. Expand your offerings by creating links within stories to let readers get as much detail as they want. Google shows people are reading more and more online and they want longer articles.

Reporters can now turn in 40-inch stories and not worry about losing half of it on the cutting floor. Run those extended features full length.

You’re not limited to one or two pictures any more. You can have an entire slide show. Cover that Friday night football game in detail

Your advertisers can link their websites to their ads. Your advertisers can get their message in front of people who care. Embed ad links in stories. Include ad links in slide shows.

If you have an online presence and it’s just not delivering the way it should, you need to upgrade. Readers want the information you have delivered for years, they just want to access it online and they want it user-friendly.

Online media is the growth industry for print communications. It’s not too late to join the digital newspaper revolution.

If you are interested in getting your newspaper online and making it more relevant to today’s generations of readers, contact us for details and information.

Why Online Newspaper Publishing is the Way of the Future

Traditional newspaper publishing has been around for many, many years, but that doesn’t mean that it’s still the best way of getting the news out to the masses. Nowadays, online newspaper publishing is becoming an increasingly better option for everyone involved. These are some of the reasons why.

Make Catching the News Easier for Readers

Many people don’t like flipping through a large and noisy newspaper when they’re in a room full of people or when they’re commuting to work on the bus. With online newspapers, it’s much easier for readers to catch the news from their tablets and smartphones.

Help the Environment

It’s hard to estimate just how many newspapers get tossed in the trash rather than recycled. With online newspaper publishing, you don’t have to worry as much about the impact on the environment.

Save Money

There’s a chance that your newspaper budget is tight. Online publishing makes it easier for you to stay within your budget since you can reduce your production costs, such as printing costs, delivery costs and more.

Make Advertisers Happy

Many business owners love online newspaper advertising because it makes it easier for readers to take action. For example, a person might be more likely to click on an ad for a company while reading the news than to physically enter the URL later on after reading the newspaper. Happier advertisers can equal more money for your business. As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online.

Once you have the new user looking over your content, you can benefit from word-of-mouth advertising. Although, you might more accurately call it word-of-social-media advertising. Our web portal development allows visitors to easily share items they find interesting through Facebook and Twitter. Your brand name will spread to even more potential customers with these enticing samples, thus providing free advertising to people without you investing any additional resources. It starts with being geared towards SEO. With a wide sampling of your unique content, a web portal can attract new visitors through search engines. When you include embedded videos and photo galleries, you will cast an even wider net for potential searchers. The easily updated content keeps web crawlers returning, which in turn keeps it high on pages of hits.

Finally, eportals support multiple languages. Your content can attract people with a wide range of native languages, making it desirable to many more people than if you stuck with only one.

As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online, contact us Today.