Use Newspaper Software for All Your Readers

In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.

Newspaper Software: Print Versus Digital

Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does newspaper software designed to take all that  hard work your writers and graphic artists have done and put it into a usable format.

Newspaper Software: Cross-Platform

Cross-platform publishing is another reality of modern-day digital news. Gone are the days when editors know exactly how the finished product will look, where the fold in the paper will be, how much room they have for a headline, and so on. While web design practices continue to advocate an "above the fold" approach for drawing and keeping readers, the ideal layout will vary widely between a PC, a tablet, and a cell phone. The newspaper software you use must take this into account, allowing you to see how your paper will appear on multiple devices.

Newspaper software is likely a part of your publishing world already, from article and photograph submission to layout and beyond. Does your software help you to reach out to all the readers you have and to the potential readers you would like to have? If you have questions about finding the best newspaper software for your business, contact us today and let us walk you through your options. Those are just a few of the ways Pressmart’s Newspaper software can make a positive impact on your business. For more information, please contact us.

3 Must Do’s When Transitioning to Digital Newspaper Publishing

Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.

After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world.

Here are 3 best practices that should be at the forefront of your mind when deciding how to go digital.

1. Create a Flexible User Experience

According to Ericsson’s latest Mobility Report there will be 6.1 Billion smart phone subscribers worldwide by 2020. And that doesn’t even consider the tablet market. It’s virtually impossible to design an individual experience for every smart phone, tablet, laptop and desktop on the market. You need to have a responsive design that will seamlessly and automatically scale to fit the user’s device no matter the operating system or screen size.

A mistake that we see too many publications make is attempting to create a “native” digital publication for every operating system. As our world continues to grow and new devices begin popping up all over the world, this becomes an expensive and overwhelming undertaking very quickly.

Make sure that your digital newspaper publishing company is able to provide you with responsive technology that will allow your digital newspaper to grow with technology, not be stilted by it.

2. Bring Your Content to the Next Level

By taking your newspaper or magazine digital you’re opening your stories and content up to all of the rich media the internet has to offer. You have to utilize a digital newspaper publishing platform that can offer you the rich media integration, social media connections and xml feed options that your readers expect in our digital age.

We often see print publications assume that all they need to do is publish their articles on-line and leave it at that. Unfortunately, that’s simply not enough for today’s consumers and in order to stay competitive, your digital newspaper has to bring its content to the next level. Make sure that your digital newspaper publisher has the servers, know-how and experience to properly enhance your media.

3. Have Seamless Subscription and Advertising Options

Your publication is a business and your digital newspaper publishing platform has to be able to meet your business needs as well as your content needs. By going digital you’re opening up your publication to a second stream of advertising inventory and revenue as well as giving readers another way to subscribe to your publication. Don’t squander this incredible revenue opportunity with poorly placed ads, too few ads or a clunky and difficult subscription process.

ce right the first time.

Make your ads and your subscription offers as seamless and easy as possible. Not only will this increase your revenues but it gives your readers a positive experience and they’ll be more likely to recommend your newspaper to friends and family.

It doesn’t matter whether you’ve gone digital before or if this is your first foray into the digital newspaper publishing space, you have to choose a platform that has the expertise, technology and experience to transition your newspaper or magazine to the digital space right the first time.

Have questions about going digital? Contact Us today to see how we can help.

How Digital Newspaper Publishing Can Help Preserve The Pasts of Publications Worldwide

Digital newspaper publishing and the increasing demand for content across all connected devices has changed the way that the world interacts with traditionally printed publications and that trend is only getting stronger as the industry looks to the future. While analysts may say that technology and digital publishing is killing print, digitizing your publication’s archives can actually keep it alive forever.

By turning your physical archives into a searchable, digital database you’re opening up your newspaper or magazine to enormous benefits. Technology is not the enemy to print publications, but rather the life line that will help print live on for future generations.

Loss Prevention

Your publication’s past published works are just as important as your future issues. If your archives are left vulnerable to fire, water damage, theft or any other disaster, you could lose your publication’s history in an instant. By creating a digital version of your archives you’re enabling readers from around the world to experience the history of your publication like never before while simultaneously preserving your publication’s legacy for generations to come.

Increased Efficiency

If your archives aren’t digitized, then every time you need to find information from a past edition you have to physically find the publication you’re looking for, flip through the pages until you’ve found the right article and then ensure that you don’t rip any pages or spill your coffee on them as you go along.

This is a long and laborious process that costs time and resources. Imagine having every issue of your publication’s history in an easily searchable, social media connected and indexed database instead? Want to showcase some of your best works from the last 20 years? Now, it’s as easy as doing a Google search. Instead of spending hours pouring over the actual publications, you can have the information you need at your fingertips in an instant.

Space Saving

Let’s face it, if your publication has been around for a while, it takes a lot of space to store your archives. And if you need your archives on-site in order to use them as an information resource it doesn’t leave a lot of flexibility about where your offices can be located and how your writers and editors can work.

By digitizing your archives, you’ll be able to securely store your physical archives off-site and enable your work force greater flexibility. Now, if you need to move your offices to a new location, you don’t need the extra storage space to handle your archives. Allowing you to reduce costs in rent and streamline your offices. Not to mention the fact that your writers can now be located anywhere in the world and still be connected to the roots of what makes your publication great.

If you’re looking for an all-inclusive solution to digitize your archives or need more information on how digital newspaper publishing can help your newspaper or magazine contact us today.

Newspaper Publishing: It’s About Much More Than Saving Trees

You’ve heard about online publishing. You may even have subscribed to an online publication, maybe more than one. Or the newspaper you’re printing on paper may compete with one. It’s time to find out what online publishing can offer you beyond the right to say that you’re saving trees and beyond reducing your costs of publishing.

That will depend on which online publishing software you use. We can assume that you want your newspaper to be accessible on any device your reader may be using, and that you’ll want to take advantage of the opportunities for including forms of media, such as audio and video, slide shows, and animation, that are not possible in print publications. It has probably already occurred to you that you’ll be able to offer additional ad space and thus generate new revenue. Of course, you’d like to have your online version directly accessible through your website and your content optimized for search engines and social media access. And wouldn’t payment gateway integration be useful?

Have you considered sending an automated newsletter to your most ardent subscribers offering updates of past issues and generating interest in the content of issues to come? How about being able to access rich analytics of how your reader are using your publication, which articles they are accessing and which they are passing on to others, for example? You might also want to offer XML feeds for individual articles, Images, pages or editions. Would you be interested in giving new readers access to your newspaper’s archives?

Other offerings might open your customer base to specific audiences you may not have previously considered. For example, the option to zoom in or out is very useful for reader with imperfect vision, and support for readers most familiar with languages other than the one in which your newspaper has been customarily printed could increase your global audience.

Newspaper Publishing through Pressmart offer all these and much more, but even better. You can get a demonstration of Pressmart’s ease of use and how you can reap the fullest benefits from it at the same time as you obtain a quote and ask any additional questions you may have. Contact Now.