3 Must Do’s When Transitioning to Digital Newspaper Publishing

Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.

After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world.

Here are 3 best practices that should be at the forefront of your mind when deciding how to go digital.

1. Create a Flexible User Experience

According to Ericsson’s latest Mobility Report there will be 6.1 Billion smart phone subscribers worldwide by 2020. And that doesn’t even consider the tablet market. It’s virtually impossible to design an individual experience for every smart phone, tablet, laptop and desktop on the market. You need to have a responsive design that will seamlessly and automatically scale to fit the user’s device no matter the operating system or screen size.

A mistake that we see too many publications make is attempting to create a “native” digital publication for every operating system. As our world continues to grow and new devices begin popping up all over the world, this becomes an expensive and overwhelming undertaking very quickly.

Make sure that your digital newspaper publishing company is able to provide you with responsive technology that will allow your digital newspaper to grow with technology, not be stilted by it.

2. Bring Your Content to the Next Level

By taking your newspaper or magazine digital you’re opening your stories and content up to all of the rich media the internet has to offer. You have to utilize a digital newspaper publishing platform that can offer you the rich media integration, social media connections and xml feed options that your readers expect in our digital age.

We often see print publications assume that all they need to do is publish their articles on-line and leave it at that. Unfortunately, that’s simply not enough for today’s consumers and in order to stay competitive, your digital newspaper has to bring its content to the next level. Make sure that your digital newspaper publisher has the servers, know-how and experience to properly enhance your media.

3. Have Seamless Subscription and Advertising Options

Your publication is a business and your digital newspaper publishing platform has to be able to meet your business needs as well as your content needs. By going digital you’re opening up your publication to a second stream of advertising inventory and revenue as well as giving readers another way to subscribe to your publication. Don’t squander this incredible revenue opportunity with poorly placed ads, too few ads or a clunky and difficult subscription process.

ce right the first time.

Make your ads and your subscription offers as seamless and easy as possible. Not only will this increase your revenues but it gives your readers a positive experience and they’ll be more likely to recommend your newspaper to friends and family.

It doesn’t matter whether you’ve gone digital before or if this is your first foray into the digital newspaper publishing space, you have to choose a platform that has the expertise, technology and experience to transition your newspaper or magazine to the digital space right the first time.

Have questions about going digital? Contact Us today to see how we can help.

Online Newspaper Publishing Solutions

If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper.

Digital media is driving industries in new directions. While paper periodicals remain a mainstay of nearly every industry, many companies are starting to look for new ways to generate revenue from a periodical. An online newspaper solution will give a company access to new markets for their periodical, while providing a new way for current subscribers to access the same information along with digital content that is only possible through an online source.

The software solution from Pressmart Media Ltd creates a responsive UI that provides the optimal user experience, regardless of their platform of choice. Audio and video may be incorporated into your online newspaper, something that is not possible with a simple paper periodical. The paper you generate will be available under your domain, and automatically emailed to your subscribers. Using the software to publish your periodical will give you access to search engines and social media, and subscribers will have access to back issues of your newspaper. Ad placement on your digital newspaper site will generate additional revenue for your business.

If you are interested in getting started with an online newspaper, Pressmart Media Ltd has the solution for your business. Please contact us and let us know how we may best help you get started with our online newspaper software solution for an online version of your business’s newspaper.

3 reasons digital newspaper publishing should interest you

It comes as no surprise that the digital world is growing quickly. With everything from books, to learning programs, to newspapers becoming accessible digitally; you may be asking yourself what the big deal is with digital newspaper publishing. Here are 3 reasons why you should be interested in digital publishing.

1. Shifting tides in readership - Across all age groups, less people are reading paper print every year. The tides are shifting and enews readership is growing faster than ever before. Pressmart takes advantage of this opportunity, and bring their clients to the frontlines of digital publishing.

2. Reach across platforms - By using the right publisher to link you into the digital world, you are able to reach across social media platforms and reach more readers. For example, Pressmart is empowering their clients in social, mobile, and cloud technologies. By reaching your readers in different platforms your information is becoming more relevant and easily accessible.

3.Flexibility - Print is a more expensive medium to use when trying to gain access to readers. The digital world is more flexible, and less expensive to use. Small changes in content in the digital world are easy which enables you to adapt to the quickly changing world around you. Whether it’s through a phone, computer or Ipad your content will always be relevant. Once you join the world of digital publishing you will wonder why you hadn’t switched over before!

If you would like to learn more about how digital publishing is right for you contact us at Pressmart!

Newspaper Publishing: It’s About Much More Than Saving Trees

You’ve heard about online publishing. You may even have subscribed to an online publication, maybe more than one. Or the newspaper you’re printing on paper may compete with one. It’s time to find out what online publishing can offer you beyond the right to say that you’re saving trees and beyond reducing your costs of publishing.

That will depend on which online publishing software you use. We can assume that you want your newspaper to be accessible on any device your reader may be using, and that you’ll want to take advantage of the opportunities for including forms of media, such as audio and video, slide shows, and animation, that are not possible in print publications. It has probably already occurred to you that you’ll be able to offer additional ad space and thus generate new revenue. Of course, you’d like to have your online version directly accessible through your website and your content optimized for search engines and social media access. And wouldn’t payment gateway integration be useful?

Have you considered sending an automated newsletter to your most ardent subscribers offering updates of past issues and generating interest in the content of issues to come? How about being able to access rich analytics of how your reader are using your publication, which articles they are accessing and which they are passing on to others, for example? You might also want to offer XML feeds for individual articles, Images, pages or editions. Would you be interested in giving new readers access to your newspaper’s archives?

Other offerings might open your customer base to specific audiences you may not have previously considered. For example, the option to zoom in or out is very useful for reader with imperfect vision, and support for readers most familiar with languages other than the one in which your newspaper has been customarily printed could increase your global audience.

Newspaper Publishing through Pressmart offer all these and much more, but even better. You can get a demonstration of Pressmart’s ease of use and how you can reap the fullest benefits from it at the same time as you obtain a quote and ask any additional questions you may have. Contact Now.

Reasons to Try Digital Newspaper Publishing

Magazines have been the life’s blood vessels of democracy and healthy cultures since their beginning in the delayed 1700′s. People need details to operate in community and newspapers have the respectable contacting of offering that details. Maintaining this custom going is essential, and it just might require digital newspaper publishing.

This is because create literature is struggling some serious financial problems. Income from marketing in create types have fallen. In 2013, it was down 3.8%, and revenue from print-only flow decreased 20%.

On the other hand, the variety of individuals who get their details from only electronic resources has hopped considerably. According to the Newspaper Organization of The united states, the count of exclusive mature guests in Goal of 2015 to electronic details resources was 176 thousand. This is a 10% leap from last year. What’s more, these guests were a little bit more likely to be under 45 years old. They are the up-and-coming visitors who will likely want your document for life if you can achieve them on their recommended system.

It is not confusing this move from the customer’s perspective. Digital types are practical to them both as something that is easy to transportation and as something to store. They can get their details where ever there happens to be an internet access, and they can prevent heaps of heavy newspapers gathering dirt in the spare room area.

From your perspective, digital publishing is less expensive than create posting. You don’t have to pay for document or distribution individuals, and your physical head office can be more compact than it would for a conventional posting middle. On the revenue side, it allows you to cost for ad space on a system that promoters know will achieve a wide viewers. It also allows you to incorporate with public networking services, which furthers both your own concept and your advertiser’s concept. This makes your document even more eye-catching to promoters.

It also gives you a fast reaction time. You can use such resources as Search engines statistics with electronic newspapers, which allows you find out what your client platform most wants and needs to know. This gives you the opportunity to fine-tune your contacting to best provide community.

Pressmart Press Ltd. wants to help your document. Our newspaper publishing remedy provides statistics, preserving, and many other things that will make your electronic document necessary to your platform. When you are ready to try digital newspaper publishing,  contact us for a nice beginning.