Become a publisher with an innovative newspaper publishing solution

It’s time to take your print newspaper online. Reach new readers, connect with old readers and bring your operation into the 21st Century.

Now all you need is a computer and access to the Internet. Thanks to an innovative newspaper publishing solution, you can get your paper online and reach the entire world.

Go digital.

Take everything in your print publication and make it electronic. Expand your offerings by creating links within stories to let readers get as much detail as they want. Google shows people are reading more and more online and they want longer articles.

Reporters can now turn in 40-inch stories and not worry about losing half of it on the cutting floor. Run those extended features full length.

You’re not limited to one or two pictures any more. You can have an entire slide show. Cover that Friday night football game in detail

Your advertisers can link their websites to their ads. Your advertisers can get their message in front of people who care. Embed ad links in stories. Include ad links in slide shows.

If you have an online presence and it’s just not delivering the way it should, you need to upgrade. Readers want the information you have delivered for years, they just want to access it online and they want it user-friendly.

Online media is the growth industry for print communications. It’s not too late to join the digital newspaper revolution.

If you are interested in getting your newspaper online and making it more relevant to today’s generations of readers, contact us for details and information.

Why Online Newspaper Publishing is the Way of the Future

Traditional newspaper publishing has been around for many, many years, but that doesn’t mean that it’s still the best way of getting the news out to the masses. Nowadays, online newspaper publishing is becoming an increasingly better option for everyone involved. These are some of the reasons why.

Make Catching the News Easier for Readers

Many people don’t like flipping through a large and noisy newspaper when they’re in a room full of people or when they’re commuting to work on the bus. With online newspapers, it’s much easier for readers to catch the news from their tablets and smartphones.

Help the Environment

It’s hard to estimate just how many newspapers get tossed in the trash rather than recycled. With online newspaper publishing, you don’t have to worry as much about the impact on the environment.

Save Money

There’s a chance that your newspaper budget is tight. Online publishing makes it easier for you to stay within your budget since you can reduce your production costs, such as printing costs, delivery costs and more.

Make Advertisers Happy

Many business owners love online newspaper advertising because it makes it easier for readers to take action. For example, a person might be more likely to click on an ad for a company while reading the news than to physically enter the URL later on after reading the newspaper. Happier advertisers can equal more money for your business. As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online.

Once you have the new user looking over your content, you can benefit from word-of-mouth advertising. Although, you might more accurately call it word-of-social-media advertising. Our web portal development allows visitors to easily share items they find interesting through Facebook and Twitter. Your brand name will spread to even more potential customers with these enticing samples, thus providing free advertising to people without you investing any additional resources. It starts with being geared towards SEO. With a wide sampling of your unique content, a web portal can attract new visitors through search engines. When you include embedded videos and photo galleries, you will cast an even wider net for potential searchers. The easily updated content keeps web crawlers returning, which in turn keeps it high on pages of hits.

Finally, eportals support multiple languages. Your content can attract people with a wide range of native languages, making it desirable to many more people than if you stuck with only one.

As you can probably see, online newspaper publishing is the way of the future. If you are looking for help with taking your newspaper online, contact us Today.

Newspaper Publishing: It’s About Much More Than Saving Trees

You’ve heard about online publishing. You may even have subscribed to an online publication, maybe more than one. Or the newspaper you’re printing on paper may compete with one. It’s time to find out what online publishing can offer you beyond the right to say that you’re saving trees and beyond reducing your costs of publishing.

That will depend on which online publishing software you use. We can assume that you want your newspaper to be accessible on any device your reader may be using, and that you’ll want to take advantage of the opportunities for including forms of media, such as audio and video, slide shows, and animation, that are not possible in print publications. It has probably already occurred to you that you’ll be able to offer additional ad space and thus generate new revenue. Of course, you’d like to have your online version directly accessible through your website and your content optimized for search engines and social media access. And wouldn’t payment gateway integration be useful?

Have you considered sending an automated newsletter to your most ardent subscribers offering updates of past issues and generating interest in the content of issues to come? How about being able to access rich analytics of how your reader are using your publication, which articles they are accessing and which they are passing on to others, for example? You might also want to offer XML feeds for individual articles, Images, pages or editions. Would you be interested in giving new readers access to your newspaper’s archives?

Other offerings might open your customer base to specific audiences you may not have previously considered. For example, the option to zoom in or out is very useful for reader with imperfect vision, and support for readers most familiar with languages other than the one in which your newspaper has been customarily printed could increase your global audience.

Newspaper Publishing through Pressmart offer all these and much more, but even better. You can get a demonstration of Pressmart’s ease of use and how you can reap the fullest benefits from it at the same time as you obtain a quote and ask any additional questions you may have. Contact Now.

Reasons to Try Digital Newspaper Publishing

Magazines have been the life’s blood vessels of democracy and healthy cultures since their beginning in the delayed 1700′s. People need details to operate in community and newspapers have the respectable contacting of offering that details. Maintaining this custom going is essential, and it just might require digital newspaper publishing.

This is because create literature is struggling some serious financial problems. Income from marketing in create types have fallen. In 2013, it was down 3.8%, and revenue from print-only flow decreased 20%.

On the other hand, the variety of individuals who get their details from only electronic resources has hopped considerably. According to the Newspaper Organization of The united states, the count of exclusive mature guests in Goal of 2015 to electronic details resources was 176 thousand. This is a 10% leap from last year. What’s more, these guests were a little bit more likely to be under 45 years old. They are the up-and-coming visitors who will likely want your document for life if you can achieve them on their recommended system.

It is not confusing this move from the customer’s perspective. Digital types are practical to them both as something that is easy to transportation and as something to store. They can get their details where ever there happens to be an internet access, and they can prevent heaps of heavy newspapers gathering dirt in the spare room area.

From your perspective, digital publishing is less expensive than create posting. You don’t have to pay for document or distribution individuals, and your physical head office can be more compact than it would for a conventional posting middle. On the revenue side, it allows you to cost for ad space on a system that promoters know will achieve a wide viewers. It also allows you to incorporate with public networking services, which furthers both your own concept and your advertiser’s concept. This makes your document even more eye-catching to promoters.

It also gives you a fast reaction time. You can use such resources as Search engines statistics with electronic newspapers, which allows you find out what your client platform most wants and needs to know. This gives you the opportunity to fine-tune your contacting to best provide community.

Pressmart Press Ltd. wants to help your document. Our newspaper publishing remedy provides statistics, preserving, and many other things that will make your electronic document necessary to your platform. When you are ready to try digital newspaper publishing,  contact us for a nice beginning.

Why Online Magazine Publishing Has All The Features of Print and More

Many companies are taking their businesses digital but when you’re a magazine publisher it may not have made sense to you. Until now.

Our eMagazine solution gives you the advantages of both print and digital.

Why do people like print?

• A pleasing layout
• Lots of images (and useful charts in the case of tech magazines)
• Direct access to trusted information

You can bring all that to your online magazine publishing and a lot more. Our eMagazine solution creates a digital version of your print magazine. It looks the same but it’s packed with additional features.

Pleasing layout? eMagazing adapts with a responsive UI for the resolution of whatever screen is viewing your magazine.

Lots of images? Those charts and images can now include animation, sound, and video. The images are also searchable by their captions.

Access to trusted information? Unlike reading random musings on the web, the accuracy of which is questionable, your readers are getting exactly the same high quality information they are used to from your print addition.

What does the digital edition have that the print does not?

It is search engine friendly. Unlike some other digital magazine software solutions, ours allows your content to be found by search engines while still maintaining the look of a magazine.

All the emails and URLs are hyperlinked. Your advertisers and writers are going to love that readers can go straight to anything that interests them. In print, obviously, they have to be motivated to input a URL when they’re at a computer. The eMagazine software solution eliminates that extra step so people are more likely to follow up with information.

Please take a look at our demo and features page to learn more about all the additional things eMagazines offer. For more information on how we can transform your print magazine into digital contact us today!

Expanding Your Reach With Eportals

Eportals are a bit like doors. They can invite in everyone and boost the business behind it just by being well-designed, making it a cost-effective way to promote your ‘house.’ A previous post covered how a professional portal development can make your content feel credible to visitors, thus convincing them to return, but have you considered how an eportal can bring in new visitors in the first place?

It starts with being geared towards SEO. With a wide sampling of your unique content, a web portal can attract new visitors through search engines. When you include embedded videos and photo galleries, you will cast an even wider net for potential searchers. The easily updated content keeps web crawlers returning, which in turn keeps it high on pages of hits.

Once you have the new user looking over your content, you can benefit from word-of-mouth advertising. Although, you might more accurately call it word-of-social-media advertising. Our web portal development allows visitors to easily share items they find interesting through Facebook and Twitter. Your brand name will spread to even more potential customers with these enticing samples, thus providing free advertising to people without you investing any additional resources.

Finally, eportals support multiple languages. Your content can attract people with a wide range of native languages, making it desirable to many more people than if you stuck with only one. Speaking a person’s home language is the number one way to make them feel comfortable, and comfortable customers are repeat customers.

If you feel ready to reach more people through eportal, contact us. Our portals are not only SEO friendly, but they have all the features that attract the customers you want.

Mobile Apps: Your Modern Local Source for News

The local newspaper is a thing of the past, or so people said 10 years ago. As national and international news grows too big for local coverage, many users desire information and news from more local sources. For startup or modernizing local news organizations, mobile news apps present a great opportunity to reach 21st century consumers and give them the news that they want to read, rather than just the doom and gloom of the national networks.

News Delivered By Choice

A significant advantage of mobile apps for news agencies is the fact that users choose who they want to receive news from based upon their preferences. This gives you the opportunity to market to a global audience while still focusing on local news. This provides a great opportunity for students at college, for people who leave home for a corporate job and for other expatriates to follow up with the news from home.

Additionally, if you service an area that has regular global news import, people can choose your app as an alternative to the limited coverage other news sources give. For example, if you are a Seattle paper with significant coverage of the Seattle Seahawks, market your news app to people who want more in-depth and local, on-the-ground coverage of their favorite sports team, no matter their location.

Affordably Local

A serious reason in favor of centralized news agencies is the cost of publishing, printing and distributing a physical paper. Advertising revenues have gone down as marketing systems diversified online at the same time as wages, capital and travel costs went up. This all lead to specialization and centralization of news agencies.

With mobile apps, the trend is now going the other direction. An app is much more cost effective than physical distribution and there is much less competition on local interest stories and community information.

Mobile news apps are one of the most important tools for small papers to grow their business and remain competitive in the 21st century. For more information about mobile apps, online news publishing and electronic archiving of news, please contact us today.