Online Portal Development - Streamlined Access Tailored to Your Audience

Your online portal is the access point through which every visitor enters and navigates your online world, and is key to your enterprise's success.  Follows are elements of effective Online Portal Development.

Adaptability 

    Great online portals adapt to multiple platforms and devices. Whether desktop, laptop, tablet, or mobile device, the content is delivered in a manner that enhances the user experience by organizing and presenting information in the manner best suited for the specific device being used.
    Adapts to different audiences. Portals that offer fast access to updated content, archived information, restricted/logon access to intranet or paid content, etc… enhances the user experience.

Reduces Site and Administrative Costs

Your Smartphone Sales Funnel: The Importance of Responsive Web Portal Development

Recent closures of brick-and-mortar stores often cite online competitors as a key reason of their decline. According to Time magazine, most online shopping now occurs via smartphones and tablets. Why are so many people flocking to shop on their phone instead of getting products in their neighborhoods?

Responsive websites fill a niche immediately.

The first place many would-be customers arrive is Google. They may search for a brand, specific product, or just general how-to information. Google has caught onto the influx of smartphones and now ranks websites that cater to smartphones higher. These websites are designed with specific technologies to provide functionality, regardless of the phone type. This technology is done through responsive web portal development. This technology balances industry standards against required use. The end result pushes the would-be customer toward a solution faster. This allows online marketplaces to focus on specific audiences. In a nearby neighborhood, these audiences may not be large enough to sustain a business. However, when pulled from across many neighborhoods, the story changes.

Responsive websites make the world a common marketplace.

In the days before the internet, a small company would mark significant sales with maps and push-pins. The practice showed employees how far their work has spread. Often times global language would make it into sales material. Being sold in 5, 10, or 15 countries was a major accomplishment. The internet has made it easier to communicate instantly anywhere in the world. In addition, websites can automatically switch to different languages depending on where they are being viewed. That means would-be customers always speak the same language: bringing value to the marketplace.

Responsive websites make web portal development streamlined.

If companies regularly staffed doctors, they would have healthier employees. The problem is that most people don't go the doctors on a weekly basis. Staffing a doctor would lead to a high cost for an under-utilized service. The same is true for regular web development. The things a staffed web developer can do are amazing. However, many companies don't need this level of development on a regular basis. Responsive web portal development allows companies to connect to customers online without staffing the high cost of a web developer. Instead a business owner or manager can directly connect to customers online. This un-filtered connection of business value to customers is essential to growing an online niche.

Growing an online sales funnel isn't something that is done overnight. Only businesses that produce responsive web portals can adapt to changing needs. To learn how to build responsive web portals, please contact us.

Three Essential Elements To Successful Online Newspaper Publishing

The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population's reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:

Outreach - Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials' accessibility with the use of any device, regardless of the reader's location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more.

Online Magazine Publishing - Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model?

The truth is, a digital magazine is a good marketing tool for just about any business type.  As with any marketing tool, one of your first steps is to determine your target audience and then maximize your reach. Online magazines are growing in popularity for a number of reasons including:

    Growing use of tablets and electronic readers. In an age where paperless is the rage, many people are ditching traditional magazines in exchange for digital.
    Immediate gratification. Digital magazines allow us instant access with reduced subscription fees.

Once you’ve defined your target audience, determine if they are an audience that fits into this online craze. Most do.

Improve Sales by Publishing Your Magazine Online

Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.

As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute.

In a post entitled "Digital Magazine Stats That Will Matter This 2016," realviewdigital states that:

Magazines have always been about reaching readers at a very personal level. Combine that with quality content and interactive features that digital provides, and a good thing just got even better, explaining why 70% of participants highly values digital magazine medium.

The post goes on to explain that "readers are charmed" by the interactive features available with online magazines.

Boosting subscription rates isn't just about finding more people to buy your magazine, it's about delivering that magazine in a way that more people can read it. At Pressmart Media we offer digital publishing solutions that allow you to publish your magazine online in the same format that you use in print. We also offer cloud hosting, mobile apps, archiving and much more. Contact us today to find out how we can help you improve your online presence.

Broad Scope. While there are still a handful of strong community papers that focus exclusively on local concerns, most successful newspapers cover a variety of important issues at the world, national and state level as well. Readers with interests across the spectrum of the arts, sports and lesisure activities expect to find information about all of these in their newspapers. Truly great newspapers meet this expectation.

3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

    1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.

    2) Digital is where the people are. By going digital you expand your publication’s reach exponentially! There is no limit to the number of readers you can reach digitally. People who might have never heard of your publication can stumble across is on Facebook or Twitter, instead of having to come across a physical copy in a brick and mortar store. According to NPR digital publishers are doing increasingly well financially thanks, in part, to the social dynamics of digital commerce and marketing.

    3) It’s easier than you think. Taking advantage of a digital publishing platform makes going digital an ease. You don’t need to be a programmer to turn your publication into a beautiful digital masterpiece. All you need to do is contact us and join the digital age.

Despite rapid technologies and cultural changes, newspapers continue to thrive. By brining the right balance of news, opinion, sports, culture and community announcements to their readers, newspapers create a comprehensive snapshot of the world. But for every newspaper that becomes a success, there's one that doesn't make it. What separates the winners from the also-rans? Here are three key areas of excellence.

Read Journalism. People have their own opinions about everything from politics and punctuation but they need reliable, unbiased information as a starting point. A great newspaper always maintains the difference between reporting just the facts, as clearly as possible and opinions such as oped colums. Great newspapers acknowledge and correct their errors publicly and welcome corrective feedback. A newspaper that isnot easy to read is boud to flop, Great newspapers maintain high editorial standards.

How to Publish Your Online Magazine

The future of online magazines is a bright one. Becoming more and more popular every day, electronic issues are not only less expensive for consumers to buy, but less expensive to create and publish. And, of course, electronic magazines are eco-friendly and won't clutter up your readers' homes. So, if you've always wanted to publish your own magazine but haven't known how, take a look at the information below to get you on your way.

Unless your publication is centered around your business, you need to decide on the genre of the magazine. It is best to base the genre on your interests or knowledge. When you write about something you really like or know a lot about, you'll be more successful.

With a bit of online research, it is possible to find out whether or not there is a market for this genre so you'll be sure to have plenty of subscribers.

Next, think about how you would like to format your magazine. A few things to take into account are: what content the publication will include and what the topics will be, how the pages will flow and how many hyperlinks each article will have, how to include advertising.

Also, decide what interactive elements, if any, you should add. Videos, for example, are showing up in more and more online publications these days and consumers love them.

Finally, consider your costs and gains. The cost of publishing an electronic magazine is relatively low but you should take other factors into consideration, such as advertising costs, staff salaries or freelance writers. Check out other online publications to see what their subscription numbers look like and estimate your rate of return. Think about how you will maximize your exposure on social media to boost your subscriptions and make your effort pay off in the end.

How to Publish a Magazine, All that's left to do is choose your magazine's name and when you are ready to publish, contact us and we will provide the advanced solutions for you to get the most out of your publication.

Be selective when choosing the type and quantity of advertisements that will display in your eMagazine. Different viewing formats will affect the success of the ad as well as the quality of the interface. Advertisements can be as simple as an image or an in-text ad via a hyperlink or as interactive as a video or audio clip. When deciding on the type, keep in mind that the ad will need to be properly and easily embed within the webpage. Suitably designed ads will download quickly and clearly onto mobile devices and tablets.