Can Online Magazine Publishing Lead to More Subscriptions?

When most publications think of online magazine publishing, they tend to worry that providing free content online will reduce their subscriptions. Fortunately, a digital magazine isn't the death of your print publication, and can actually improve your sales overall.

Here are 3 critical facts that will change the way you look at online publishing.

1. 95% of newspapers and magazines are using digital media to increase revenue.
Believe it or not, people are willing to pay for online content--if they think it's valuable.
By creating an easier path to subscription and giving your readers a taste of what they're missing out on, you can generate more subscriptions and long-term readers.

2. 26% of readers simply prefer reading on their tablet to reading a print version.
With a growing body of digital natives who are hungry for useful content, it's no surprise that an increasing number of people prefer to read publications like yours on their tablets and smartphones.
If you want to stay vital and important in the coming years, it is absolutely critical that you make the transition to digital media.

3. Online content increases your audience organically.

Once you've printed content onto paper, the most you can hope for is that it's passed around the coffee table.
But with digital content, your audience grows automatically. Search engines deliver new and curious readers straight to your publication--people who would never have found your print articles. Simply by transferring your print content to the internet, you can garner a completely new audience (and maybe even more subscriptions).

To see how we can make that transition easy and effective, contact us today.

4 reasons you should be using our online newspaper creator

Using our online newspaper creator helps you stand out from the competition and improve your audience's experience, as well as increasing your ability to reach the people you want to reach. Here's how.

1. Accessibility: Unlike a printed newspaper, online newspaper creator allow content that is available almost instantly. There's no need to walk to the nearest coffee shop and buy a paper - your readers can receive an online newspaper with the same look and feel with less effort.

2. Interactivity: Sure, it's nice to flip the pages of a physical newspaper. An online newspaper maker, however, takes interactivity to a whole new level. Hyperlinks, videos, live feedback--all are options available in an online newspaper.

3. Monetization: Not only will you have income from the paid subscriptions, but online newspaper creators allow for further revenue through advertisements. This means multiple revenue streams with less production cost--you don't have to worry about print production fees or even delivery!

4. Analysis: We've saved the best for last. One of the greatest benefits of using our online newspaper maker is the ability to use our analytics to best understand your readers. With a printed newspaper, you may not even know who your readers are. Online newspapers, though, track your readers. You can learn more about what demographics you're reaching, who is most responsive, and even what your readers like and dislike. You can then use these analytics to cater your content so that you're reaching exactly the audience you want to reach.

For over ten years, we have been using our ePaper solution to ensure that our clients don't miss out on this increased digital traffic. With our online newspaper maker we're helping businesses to publish digital editions of their newspapers that retain the integrity of the print content while increasing readership and efficiency.

Are you ready to learn more about how an online newspaper creator can benefit you? Contact us to get started.Using our online newspaper creator helps you stand out from the competition and improve your audience's experience, as well as increasing your ability to reach the people you want to reach. Here's how.

Are you ready to learn more about how an online newspaper creator can benefit you? Contact us to get started.

Why You Should Create a Digital Magazine for Your Business and What to Include

If you are wondering whether or not you should create a digital magazine for your business, then consider this: the digital magazine market is expected to increase more than 20 percent over the next four years. And this statistic is in addition to the already historically higher subscription rate online, as opposed to print.
 

According to the report, digital magazines “are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.”

Why you should create a digital magazine

Digital magazines are superior to print for many reasons but the main one is that the online option increases reader engagement because its platform allows for interactive content such as audios, videos and graphics. And interaction is a major advantage in business because you can capture valuable demographic information through hyperlinks, surveys, polls, and comments.

Online magazines also provide more creative freedom and less pressure since there is a lot more at stake with print magazines when deciding on a cover. For example, if the cover doesn’t grab the reader’s attention at the newsstand, it’s too late for any changes. With digital magazines, you can always edit or replace the cover in real-time. Other benefits include the elimination of printing and distribution costs, along with no page restrictions as with old-fashioned print magazines.

As with print, digital magazines will realize the majority of their profits through ad revenue. Banner advertisements can be strategically placed to match the search criteria of readers, therefore increasing income.
What to include in a digital magazine for business

Before you begin, incorporate your branding into a digital magazine template. Having specific templates for certain types of content will provide a “flow” to your magazine, which is expected by any reader.

Next, organize your content into sections that will regularly appear in your online magazine and keep the order consistent. For example, common sections include hot industry topics, news updates, upcoming events and market trends. Be the first to report on hot topics by creating Google alerts.

Identify and contact industry influencers for reprint permission. If there is a popular magazine, blog, or author in your industry, chances are pretty good they will allow you to include their reprinted articles in your digital magazine. In fact, many websites include instructions or verbiage for others to use their expert content. There’s no shame in including this type of media among your own original content; often times these proficient articles earn the highest click-thru rates. Be sure to purchase stock images for high quality photos and graphics.

Create a guest writer program and include it in your magazine on a regular basis. Be sure to post guest writer guidelines that include desired topics as well as the authority to edit. This will save time and spare any hurt feelings.

Include save-the-date flyers for upcoming events, and craft content geared toward these occasions that will allow online registration two to five weeks prior to the big day. Don’t forget to include photos from events and write recap articles.

Design surveys and polls to be fun and engaging, while capturing relevant information. It is important to note that you should never be too promotional. Obvious grabs for marketing info will be completely ignored.

Reuse blog articles. Not all of them, but certainly anything with successful analytics and posts that are more evergreen in nature. Or, have some fun and create infographics that allow your readers to easily absorb and digest the content.

Conclusion

Digital magazines are increasing in popularity at a rapid pace. Lower costs for both the business and subscriber, ease-of-use, and eco-friendly credibility can’t be denied. With the key benefit of increased engagement through interactive media, your business only stands to succeed.

Ready to exercise your creative freedom and create an enticing digital magazine? Contact us today to learn more about how we can help you produce the highest quality reading experience for your subscribers.

How Outsourcing News Portal Development is Beneficial

In this decade, readers’ and advertisers’ desire to read information online drives publishers like you to make your customers’ online experience as interactive and user-friendly as possible. This need calls for a news portal that can easily spread and present content in an appealing way.

Although you desire a responsive news portal for readers, providing one can be difficult. Maintaining content requires advanced technical expertise that you may not have. To efficiently disseminate content to your readers, consider outsourcing your news portal development to an innovative digital publishing company.

Outsourcing your news portal can only benefit you in the long run. One way it can benefit you is by opening access to high-quality news portal support that most big publishing companies have in-house. Depending on where your publishing company is located, you might not have the financial resources to hire IT employees to run your news portal within your publish company. However, that factor should not prevent you from employing technicians that are of the same quality as those employed by big publishing companies. If you look for opportunities to outsource, you are guaranteed to find high-quality employees that can maintain your news portal at an affordable price.

Another way outsourcing news portal development can benefit you is by giving you more time to dedicate to publishing great content. Because you don’t have to think about maintaining the technology needed to put your content online, you can invest more energy and time in creating and publishing interesting content that attracts readers. When readers are interested in what you are publishing, advertisers, who are looking for potential consumers, take notice and want to advertise on your website. The growth of readership and advertising altogether brings you more money and resources to grow your publishing company.

Are you interested in outsourcing news portal development to an innovative digital publishing company? Contact Us for more information.

Why You Should Create A News Portal

People create news sources for noble reasons. They want to promote freedom and an informed citizenry. They probably are not thinking of mundane points such as how to keep their site going and how to ensure readers find their work. Fortunately, there are some easy ways to deal with that side of news creation. One of them is to create a news portal.

Reader-Friendly

Readers who have to struggle to find what they want can decide to leave your website after only 10-20 seconds, according to some research. This leaves you with a high ‘bounce rate’ and trouble getting readers to return. A news portal reduces this problem by making your site easy to navigate. It gives people a quick way to get to their preferred content and a comfortable format to look at. A news portal is a responsive layout that will help people decide to stay.

Profit-friendly

Portals increase your site’s profits, which will keep your site on the internet. An inviting news portal gives you more chances to convert the eyeballs on your page into customers buying your product. It will encourage potential readers to click on your other offerings, and that gives you a chance to capitalize on the monetization tools and embedded marketing in your eportal.

Reach More Devices

Probably one of the biggest benefits of creating a news portal is that it makes your site flexible. Millions of people are getting their news off of tablets and mobile sources, and portals make reaching these readers easier. A portal works well with any screen, and you can export your content across devices seamlessly.

Low Maintenance

It is a good set-up for people who just want to focus on spreading their news because it is easy to maintain and use. You can customize your portal to fit all your needs easily.

If you want to create a news portal, contact us to check out our web portal development capabilities.

3 Must Do’s When Transitioning to Digital Newspaper Publishing

Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.

After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world.

Here are 3 best practices that should be at the forefront of your mind when deciding how to go digital.

1. Create a Flexible User Experience

According to Ericsson’s latest Mobility Report there will be 6.1 Billion smart phone subscribers worldwide by 2020. And that doesn’t even consider the tablet market. It’s virtually impossible to design an individual experience for every smart phone, tablet, laptop and desktop on the market. You need to have a responsive design that will seamlessly and automatically scale to fit the user’s device no matter the operating system or screen size.

A mistake that we see too many publications make is attempting to create a “native” digital publication for every operating system. As our world continues to grow and new devices begin popping up all over the world, this becomes an expensive and overwhelming undertaking very quickly.

Make sure that your digital newspaper publishing company is able to provide you with responsive technology that will allow your digital newspaper to grow with technology, not be stilted by it.

2. Bring Your Content to the Next Level

By taking your newspaper or magazine digital you’re opening your stories and content up to all of the rich media the internet has to offer. You have to utilize a digital newspaper publishing platform that can offer you the rich media integration, social media connections and xml feed options that your readers expect in our digital age.

We often see print publications assume that all they need to do is publish their articles on-line and leave it at that. Unfortunately, that’s simply not enough for today’s consumers and in order to stay competitive, your digital newspaper has to bring its content to the next level. Make sure that your digital newspaper publisher has the servers, know-how and experience to properly enhance your media.

3. Have Seamless Subscription and Advertising Options

Your publication is a business and your digital newspaper publishing platform has to be able to meet your business needs as well as your content needs. By going digital you’re opening up your publication to a second stream of advertising inventory and revenue as well as giving readers another way to subscribe to your publication. Don’t squander this incredible revenue opportunity with poorly placed ads, too few ads or a clunky and difficult subscription process.

ce right the first time.

Make your ads and your subscription offers as seamless and easy as possible. Not only will this increase your revenues but it gives your readers a positive experience and they’ll be more likely to recommend your newspaper to friends and family.

It doesn’t matter whether you’ve gone digital before or if this is your first foray into the digital newspaper publishing space, you have to choose a platform that has the expertise, technology and experience to transition your newspaper or magazine to the digital space right the first time.

Have questions about going digital? Contact Us today to see how we can help.

Online Newspaper Publishing Solutions

If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper.

Digital media is driving industries in new directions. While paper periodicals remain a mainstay of nearly every industry, many companies are starting to look for new ways to generate revenue from a periodical. An online newspaper solution will give a company access to new markets for their periodical, while providing a new way for current subscribers to access the same information along with digital content that is only possible through an online source.

The software solution from Pressmart Media Ltd creates a responsive UI that provides the optimal user experience, regardless of their platform of choice. Audio and video may be incorporated into your online newspaper, something that is not possible with a simple paper periodical. The paper you generate will be available under your domain, and automatically emailed to your subscribers. Using the software to publish your periodical will give you access to search engines and social media, and subscribers will have access to back issues of your newspaper. Ad placement on your digital newspaper site will generate additional revenue for your business.

If you are interested in getting started with an online newspaper, Pressmart Media Ltd has the solution for your business. Please contact us and let us know how we may best help you get started with our online newspaper software solution for an online version of your business’s newspaper.