Improve Sales by Publishing Your Magazine Online

Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.

As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute.

In a post entitled "Digital Magazine Stats That Will Matter This 2016," realviewdigital states that:

Magazines have always been about reaching readers at a very personal level. Combine that with quality content and interactive features that digital provides, and a good thing just got even better, explaining why 70% of participants highly values digital magazine medium.

The post goes on to explain that "readers are charmed" by the interactive features available with online magazines.

Boosting subscription rates isn't just about finding more people to buy your magazine, it's about delivering that magazine in a way that more people can read it. At Pressmart Media we offer digital publishing solutions that allow you to publish your magazine online in the same format that you use in print. We also offer cloud hosting, mobile apps, archiving and much more. Contact us today to find out how we can help you improve your online presence.

Broad Scope. While there are still a handful of strong community papers that focus exclusively on local concerns, most successful newspapers cover a variety of important issues at the world, national and state level as well. Readers with interests across the spectrum of the arts, sports and lesisure activities expect to find information about all of these in their newspapers. Truly great newspapers meet this expectation.

3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

    1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.

    2) Digital is where the people are. By going digital you expand your publication’s reach exponentially! There is no limit to the number of readers you can reach digitally. People who might have never heard of your publication can stumble across is on Facebook or Twitter, instead of having to come across a physical copy in a brick and mortar store. According to NPR digital publishers are doing increasingly well financially thanks, in part, to the social dynamics of digital commerce and marketing.

    3) It’s easier than you think. Taking advantage of a digital publishing platform makes going digital an ease. You don’t need to be a programmer to turn your publication into a beautiful digital masterpiece. All you need to do is contact us and join the digital age.

Despite rapid technologies and cultural changes, newspapers continue to thrive. By brining the right balance of news, opinion, sports, culture and community announcements to their readers, newspapers create a comprehensive snapshot of the world. But for every newspaper that becomes a success, there's one that doesn't make it. What separates the winners from the also-rans? Here are three key areas of excellence.

Read Journalism. People have their own opinions about everything from politics and punctuation but they need reliable, unbiased information as a starting point. A great newspaper always maintains the difference between reporting just the facts, as clearly as possible and opinions such as oped colums. Great newspapers acknowledge and correct their errors publicly and welcome corrective feedback. A newspaper that isnot easy to read is boud to flop, Great newspapers maintain high editorial standards.

How to Publish Your Online Magazine

The future of online magazines is a bright one. Becoming more and more popular every day, electronic issues are not only less expensive for consumers to buy, but less expensive to create and publish. And, of course, electronic magazines are eco-friendly and won't clutter up your readers' homes. So, if you've always wanted to publish your own magazine but haven't known how, take a look at the information below to get you on your way.

Unless your publication is centered around your business, you need to decide on the genre of the magazine. It is best to base the genre on your interests or knowledge. When you write about something you really like or know a lot about, you'll be more successful.

With a bit of online research, it is possible to find out whether or not there is a market for this genre so you'll be sure to have plenty of subscribers.

Next, think about how you would like to format your magazine. A few things to take into account are: what content the publication will include and what the topics will be, how the pages will flow and how many hyperlinks each article will have, how to include advertising.

Also, decide what interactive elements, if any, you should add. Videos, for example, are showing up in more and more online publications these days and consumers love them.

Finally, consider your costs and gains. The cost of publishing an electronic magazine is relatively low but you should take other factors into consideration, such as advertising costs, staff salaries or freelance writers. Check out other online publications to see what their subscription numbers look like and estimate your rate of return. Think about how you will maximize your exposure on social media to boost your subscriptions and make your effort pay off in the end.

How to Publish a Magazine, All that's left to do is choose your magazine's name and when you are ready to publish, contact us and we will provide the advanced solutions for you to get the most out of your publication.

Be selective when choosing the type and quantity of advertisements that will display in your eMagazine. Different viewing formats will affect the success of the ad as well as the quality of the interface. Advertisements can be as simple as an image or an in-text ad via a hyperlink or as interactive as a video or audio clip. When deciding on the type, keep in mind that the ad will need to be properly and easily embed within the webpage. Suitably designed ads will download quickly and clearly onto mobile devices and tablets.

How a Digital Publishing Platform Can Turn Your Business's Blog Into Passive Income

If you're running a small business, there's a good chance you already have a blog (or at least a lot of advice you could be giving out to potential customers).

But if you have specialized knowledge, there's a better way to use it than simply slapping it onto a blog post: monetizing it instantly with a digital publishing platform.

Here are 3 reasons you should consider publishing your information instead of blogging it.

1. The information you have wasn't free for you.

Everyone has specialized knowledge. If you're getting paid by your clients for access to that information, then you probably have some very valuable skills.

More importantly, getting that information was expensive: either you had to take special classes, read piles of books, or spend years simply experimenting with the right and wrong methods for doing things.

No matter how you got your knowledge, it was most likely an expensive endeavor. Charging for the knowledge is only fair.

2. People value something more when they pay for it.

If people can read everything you know from a free blog post, they probably aren't going to value it. If it's free, it can't be worth much to anyone, including you.

But if your industry-specific knowledge is so valuable that you have to charge people to read it, your customers will assume that you offer a significant amount of value.

And even if you offer your publication for free, simply having a more professional platform will show that your business is more serious than a typical blogger's website.

3. It's knowledge you already have (and money you aren't getting yet).

There's no reason to let your blog posts sit around collecting dust when you could be making an additional profit from them.

All you need to do is transfer the same information to a more accessible platform, charge for the knowledge you've worked so hard to gain, and begin getting the rewards you deserve for your valuable information.

To see how you can turn your best advice into passive income, contact us today.

Your Newspaper: Digitized!

The traditional print newspaper is just one of the myriad number of mediums that is becoming obsolete with the overwhelming push towards digitizing any and everything. There's no denying that digital media is supplanting printed material as the most popular way that people use to get their news. The real question facing those hoping to establish a quality digital newspaper that differentiates itself from the competition is the software used to create the online newspaper publication. Here are some of the most attractive reasons to choose Pressmart's ePaper software as your digital publishing resource of choice:

    The very latest HTML-5 technology - This feature gives users a superior reading experience while at the same time being compatible across all devices and mediums.
    Integrated Hosting and Domain mapping - Your subscribers are able to read your ePaper on your unique, customized URL.
    XML feeds are generated for individual articles - This includes all of the important information of note: the image, edition, and page.

3 Reasons Why You Need A Digital Publishing Solution

Running a publication is hard work, and especially in this digital age, it is all the more important that publications have a strong online presence along with print. Digital publishing is a relatively new space for many, and finding a solution that fits your publication's need and appeals to subscribers is imperative. Luckily, for those interested in expanding their digital footprint can employ a digital publishing solution for their publication. Here are 3 reasons why you need a digital publishing solution:

1) PDF replicas of print publications on demand

Successful publications in this day and age understand that their audiences like to engage with content in different ways. While some may prefer print versions, others may eschew that for a fully digital version. A digital publishing solution is perfect in situations like this, since it can create digital replicas of print publications.

3 Reasons For Drops In Readership On Your Digital Publishing Platform

Perhaps you’ve noticed fewer visitors to your virtual magazine or newspaper, and you’re wondering why. Your topics are hot, and your content is great; meaning your readership should increase, not decrease. You need your readers back to prevent advertisers from reaching out to competitors in order to position themselves in front of a larger audience. Yet, to regain or exceed your previous readership, it’s important to know a few reasons why readership has dropped on your digital publishing platform in the first place .

    Readers Are Pre-Occupied: the truth is your readers are pre-occupied reading various blogs, listening to podcast, and engaging in social media. An article in Digital Trends revealed that people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day if not more. Your competition is no longer the magazine or newspaper next door, but it’s the average Joe who is speaking the everyday language of today’s consumers on virtual platforms.

    The Way Readers Learn Has Evolved: readers have changed the way they learn and consume information; they have moved away from just good-looking pages with great content to a more interactive way of learning. Author and educator, Katherine McKnight wrote: “very few educators would disagree with the notion that technology has dramatically changed the teaching and learning process.” Most people seek virtual avenues to learn new things.

    Readers Want More Options: readers today want to engage with their content. They love the ability to choose how they learn. For instance, some readers want apps that they can download to their phones; an article from American Press Institute revealed that “among smart phone owners, 78% report using their device to get news. . .” Mobile content consumption is on the rise. Other readers prefer to read their news online but in book form to flip through pages of content for a more live reading experience. Yet, tons of content consumers today prefer listening to their news via podcast or downloading it as a live stream video.

If you want to steer your audience towards your news platform and increase your readership, give readers what they want: an engaging, interactive, multi-digital delivery platform. Allow your readers to search your content and access the exact information that they want to view. Give them the option to print out your content since some information consumers like the feel of physical content in their hands. Provide them with a way to save your content so that they can view it later. Allow your readers to clip the pieces of content that stands out to them.  Let the readers download audio files to their smartphones so that they can listen to your news on the go. Give them the option to live stream important updates and popular news.  Ensure that your readers can access all these digital functions regardless of the device they are using such as smart phones, tablets, laptops, or desktops.

Sounds like a lot of options for readers, right? You’re probably wondering how you can make these options available for your audiences without running into an IT nightmare, accruing ridiculous un-related fees, and spending the next year of your life trying to revolutionize your platform? Pressmart is a multi-channel, delivery platform that provides multiple ways for your readers to consume content across multiple digital devices.  You do not need any technical skills or expensive programmers; Pressmart could help you display your news in a new and competitive way within hours. Give your audience more options; Digital Publishing Platform, increase your readership; visit Pressmart today!

Contact us for questions or concerns; we would be happy to assist you.