Simplifying Online Newspaper Publishing

Are you growing weary of the technicalities of building and formatting your web page? Struggling with a format that can easily translate between devices? Daunted by the task of making your online site faithfully represent your printed work? In this ever-increasing technological age for business, digitization is no longer a rarity. In fact, digitization is a bare minimum expectation of any business that is seriously considered for utilization by up and coming customers.

The biggest mistake any business could pursue is being left in the dust when it comes to the technological field, especially when the boon of promotion and exposure a company could glean from online formatting is nearly immeasurable. There is a solution that remains the remedy for all of these online formatting issues and more. If you are looking for an all in one location for all of your online newspaper creation, maintenance, and amplification, look no further!

Our specialty is newspaper publishing, and our passion is to make a personal and perfectly tailored publication to the exact specifications that suit your company's style and purpose in order to get your company started publishing content that has availability on a global level.

Our search engine friendly format allows for a level of exposure that exceeds the limitations of a printed newspaper. The increased audience that customers receive enhances and multiplies as a result of the numerous platform capabilities. Along with diverse rich media content available on different devices, we offer a  service of media integration into printed paper portraits. This takes your original paper's look and feel, and puts a technological spin on it. Adding slide shows, videos, animations, and audio can not only better the user experience but also drive your publication, and thereby, your company into the next age.

Allow us to aid you in your endeavors to diversify your audience and get more information out in ways that appeal to the mind of a consumer on many sensory levels.

For the personalized dedication and publication service we provide, simply contact us to find out how we can publish an online newspaper publihsing that perfectly reflects the abilities and purpose of your company and help get your information out to more customers globally than you ever thought possible!

Use Newspaper Software for All Your Readers

In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.

Newspaper Software: Print Versus Digital

Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does newspaper software designed to take all that  hard work your writers and graphic artists have done and put it into a usable format.

Newspaper Software: Cross-Platform

Cross-platform publishing is another reality of modern-day digital news. Gone are the days when editors know exactly how the finished product will look, where the fold in the paper will be, how much room they have for a headline, and so on. While web design practices continue to advocate an "above the fold" approach for drawing and keeping readers, the ideal layout will vary widely between a PC, a tablet, and a cell phone. The newspaper software you use must take this into account, allowing you to see how your paper will appear on multiple devices.

Newspaper software is likely a part of your publishing world already, from article and photograph submission to layout and beyond. Does your software help you to reach out to all the readers you have and to the potential readers you would like to have? If you have questions about finding the best newspaper software for your business, contact us today and let us walk you through your options. Those are just a few of the ways Pressmart’s Newspaper software can make a positive impact on your business. For more information, please contact us.

Are You Missing Out? Benefits of an Online Newspaper Maker

Are you a newspaper publisher without an online edition? Or is your online edition unreliable, or unable to be read on all devices?

If you replied "yes" to either question, you're missing out on readership, ad revenue, and even valuable customer analytics.

What Can an Online Newspaper Do For You?

An online newspaper, or ePaper, is an online version of your newspaper, tabloid, or broadsheet, with its original layout, including articles, ads, and images. However, it is not simply a static representation of your paper.

Instead, an ePaper is an interactive medium that takes newspaper reading to the next level, complete with links, videos, and even live feedback. It allows you to connect with your readers instantly in an easily accessible format.

Benefits of an Online Newspaper to Readers

Adding an ePaper in addition to your print edition with Pressmart's Online Newspaper Maker offers major benefits to your readers.

    Compatibility: Your readers can access your ePaper from any device, anytime and anywhere, which is critical for your business as more people continue to access the internet from mobile devices, and fewer from desktops.
    Interactivity: Readers can click on links and advertisements for an interactive experience.
    Rich media integration: You can offer your readers enhanced content with audio, video, animation, and slide shows.
    Zoom In and Zoom Out: Users can choose a comfortable reading size for articles.
    Archives: Readers can have access to back issues.

Benefits of an Online Newspaper to Publishers

Newspaper publishers will also reap big benefits with increased revenue and increased reader reach when they add an ePaper created with Pressmart's Online Newspaper Maker.

    Monetization: Increase your revenue with paid subscriptions and advertising, without the cost of print production and delivery. Pressmart's Online Newspaper Maker allows you to place ads at the page level, article level, and article genre level.
    Search Engine Optimization (SEO): You can use SEO keywords to help reach your readers.
    Social Sharing: Your readers can share the contents of an article, thereby increasing your social reach.
    Analytics: With an ePaper, you can use analytics to better understand your customers' demographics, likes and dislikes, and responsiveness, which will allow you to narrow down your content to reach the right audience.
    Payment Gateway: You'll have the ability to use third-party payment gateways.

Those are just a few of the ways Pressmart's Online Newspaper Maker can make a positive impact on your business. For more information, please contact us.

Moving your Magazine Online

As we move into the 21st century, technology has grown in leaps and bounds. Concepts that were never even considered a generation ago are real and present. One shining example of this is the concept and reality of moving our magazines from print format into a digital medium.

When deciding on which online magazine maker to aid you in your quest to transport your publication online, there are many different facets of the process that need to be considered.

The Basics

Starting out, those who are venturing into the world of e-magazines should focus on aesthetics. The appearance of the e-magazine is the determining factor on whether or not a reader will push forward into your content, so making a lasting first impression will ensure that you attract the necessary traffic (and ensuing revenue) is of utmost importance.

The Write Stuff

Selecting the best e-magazine creator will make your task infinitely easier from the onset. The process begins with an excellent interface (your editor) and design templates. The professional, polished look which is demanded by readers -- and can result in the success or failure of your online publication -- requires a proven, adaptable, and user-friendly e-magazine creator.

The Answer

When you choose Pressmart, you are getting the latest in cutting-edge e-magazine technology to power your online publication. An interactive, responsive user interface works in tandem with HTML 5 to create an incredibly adaptive experience for the reader -- regardless of which platform they are using to view the content. Here are just a sampling of the features that we offer:

    An automated email newsletter to your subscribers
    Seamless integration with all of the popular social media sites
    Free software upgrades
    Banner Advertising space (yours to market)
    Search capabilities

The features enumerated above are merely the tip of the iceberg; when it comes to providing a powerful, interactive, stylish e-magazine, we've got you covered.

Please visit us today and let us show you how our online magazine maker can propel your publication into the next generation!

Create Your Magazine Web Portal the Right Way

If you’re a magazine owner or publisher, you know that you need a web presence. There are many website design options you can use to take your publication online and make it mobile friendly. However, most publishers don’t understand that there are definitely good and bad methods. Even some of the top names in the publishing business have websites that are frustrating to use and hard to read both on desktops and mobile devices.

How Can You Avoid This?

In the scramble go online; many companies are going online the wrong way.

Many magazines publish extremely content-laden websites that take forever to load unless a reader has an extremely fast web connection. Many of these websites also have so many advertisements, large photographs, social media engagement features and videos; it’s often hard for readers to actually find the content they’re looking for.

Often,

•     The link readers follow doesn’t lead them to the content they want. Sometimes it even leads them to a pop-up requesting their email address or giving them information they’re not looking for;
•     The article they want to read is spread out over 10 to 20 pages they have to click through. They don’t have the option to just read the content on one page because the publisher wants readers to look at all the ads possible.
•     The content is broken up by supposedly relevant marketing in the form of distracting ads and videos; and
•     The advertisements are flashy, annoying and don’t mesh well with the magazine’s content.

Reading a Regular Magazine is Not Like This

Think about how many times you’d rather just read an article comfortably.

Most of us can agree that it is so much easier to just pick up a book sometimes than to strain to read something in its entirety on a mobile device or a computer. This is the reason why so many people now prefer large mobile phone screens over smaller ones in an era where everyone thought technology would keep shrinking.

Therefore, any publisher that truly wants to keep his or her readers’ comfort and ideal reading experience in mind will quickly see that creating a web portal using the Pressmart eMagazine Platform will provide readers with the ultimate experience.

The Pressmart eMagazine Platform offers publishers the ideal combination of modern technology and the traditional magazine format. Readers can experience their favorite magazines without the frustration of reading them online.

•     Your readers can read via any device.
•     They can search the entire document using keywords.
•     Your web portal will actually look like your physical magazine, function the same way and be just as comfortable to read; and
•     You can create a professional online presence to compliment a new magazine brand, to develop an audience quicker.

Check out our eMagazine demo today; then contact us to explore the many beautiful options we can extend to you to truly enhance your brand presence in the modern marketplace.

Create Online Portal: It Take Only Seconds to Lose a Reader

Times have certainly changed. Creates Online News Portals, Readers are less likely to luxuriously browse the paper over a cup of coffee, and more likely to look for the latest breaking story within minutes of it happening.

With social media trending towards real-time sharing of experiences, it's important for news organizations to keep up. Posting information quickly is increasingly necessary to keep readers. However, that isn't enough. Will your story show up on a search engine? If you've posted the story quickly, and a reader clicks on your link, will your article load immediately, or will your potential reader become frustrated and try another link?

Companies may benefits greatly from creating an online portal

The benefits of creating an online portal could prove vast for newspaper and magazine businesses looking to expand their web traffic. Because many news companies would like to remain mindful of spending while also working effectively for their customers, an online portal could help do just that. Online portals are cost-effective while also proving convenient for costumers.

By utilizing Pressmart to create their online portals, companies do not have to worry about starting on their own from scratch. As a result, companies can provide a beneficial service by having various news information in one place without having to worry about high costs associated with constant site maintenance. Customizable templates for portals allow companies to have a portal unique to their business and that suits their needs.