Boost Your Bottom Line - How an Online Newspaper Maker Can Open Doors For Your Publishing House

Are you thinking of transitioning your print newspaper to a digitized newspaper? You're on the right track if you are interested in increasing your profitability (among a host of other benefits). Digitalization of your publication will benefit your bottom line by opening doors to new forms of monetization. This is in addition to saving money by reducing printing costs. Let's take a look behind those doors, so you can see how online newspaper maker can help take your publishing house to new levels of expansion.

Multiple Revenue Streams

Once you digitalize your newspaper, you'll have access to multiple revenue streams. You'll still have your paid subscription base, of course. But you'll also have three types of ad spaces - at the page level, article level and article genre level - to generate more money.

Money Saving Solution

Spending a lot of money on printing, shipping logistics and delivery will be a thing of the past. All three of those costs are gone, once you make the switch to online newspaper maker. You can also link to your other resources, products or services in your online newspaper, thereby eliminating advertising expense. Instead, you can do it in your own online publication, for free.

Increase Circulation

By using online newspaper maker, you'll be able to broaden your subscription base and increase your circulation by reaching international customers across the globe. No longer will you be stymied by shipping and delivery logistics. As you can see, transforming your print newspaper into a multi-faceted and versatile online publishing platform will take your publication to new levels that were previously not possible.

Contact us today to join the digital evolution.

Effective Mobile Apps are Becoming Essential for Newspaper Makers

As more and more people turn to mobile devices to consume news and information,  providing a state-of-the-art digital experience to the end-user is of vital importance. Today's mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many newspaper makers and content providers are finding that merely Online Newspaper Maker their publications and making them available online is no longer enough to grow and maintain subscriber bases.

To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include:

    Device Compatibility - Digital newspaper and magazine apps must be able to work on a variety of devices running different operating systems. It's essential that apps are compatible with iPhone, iPad, Android phone, and Android tablet devices.
    News Customization - The ability to customize and categorize news, as well as allowing users to search for and rate articles is a must-have when it comes to newspaper and magazine apps.
    Social Networking - Offering your customers the chance to participate in an online community around your brand builds loyalty and reader retention.
    Multimedia Integration - Seamlessly integrating video and images into your content delivers a rich user experience. Allowing users to save and share this content adds another layer of social networking.
    Security - Obviously, your app needs to be secure and bug-free. It also needs to be stable, so when a user clicks on it, they can be confident about having a reliable and crash-free experience.

These are just a few of the most important features newspaper and magazine mobile apps must include to be successful. And while creating these apps may seem daunting from both a technical and business perspective, newspaper makers don't have to go it alone. Contact us about our mobile apps solutions today, and learn about how we can partner with you to bring great content to readers' devices effectively and efficiently. Adding an ePaper in addition to your print edition with Pressmart's Online Newspaper Maker offers major benefits to your readers.

Are You Missing Out? Benefits of an Online Newspaper Maker

Are you a newspaper publisher without an online edition? Or is your online edition unreliable, or unable to be read on all devices?

If you replied "yes" to either question, you're missing out on readership, ad revenue, and even valuable customer analytics.

What Can an Online Newspaper Do For You?

An online newspaper, or ePaper, is an online version of your newspaper, tabloid, or broadsheet, with its original layout, including articles, ads, and images. However, it is not simply a static representation of your paper.

Instead, an ePaper is an interactive medium that takes newspaper reading to the next level, complete with links, videos, and even live feedback. It allows you to connect with your readers instantly in an easily accessible format.

Benefits of an Online Newspaper to Readers

Adding an ePaper in addition to your print edition with Pressmart's Online Newspaper Maker offers major benefits to your readers.

    Compatibility: Your readers can access your ePaper from any device, anytime and anywhere, which is critical for your business as more people continue to access the internet from mobile devices, and fewer from desktops.
    Interactivity: Readers can click on links and advertisements for an interactive experience.
    Rich media integration: You can offer your readers enhanced content with audio, video, animation, and slide shows.
    Zoom In and Zoom Out: Users can choose a comfortable reading size for articles.
    Archives: Readers can have access to back issues.

Benefits of an Online Newspaper to Publishers

Newspaper publishers will also reap big benefits with increased revenue and increased reader reach when they add an ePaper created with Pressmart's Online Newspaper Maker.

    Monetization: Increase your revenue with paid subscriptions and advertising, without the cost of print production and delivery. Pressmart's Online Newspaper Maker allows you to place ads at the page level, article level, and article genre level.
    Search Engine Optimization (SEO): You can use SEO keywords to help reach your readers.
    Social Sharing: Your readers can share the contents of an article, thereby increasing your social reach.
    Analytics: With an ePaper, you can use analytics to better understand your customers' demographics, likes and dislikes, and responsiveness, which will allow you to narrow down your content to reach the right audience.
    Payment Gateway: You'll have the ability to use third-party payment gateways.

Those are just a few of the ways Pressmart's Online Newspaper Maker can make a positive impact on your business. For more information, please contact us.