Create a Magazine app to meet Consumer Demand

In the midst of a news cycle that won't stop accelerating, the depth and insight offered by magazines are more and more valuable to readers who want more than headlines and blurbs about the topics that matter to them.

Taking advantage of that demand requires modern magazines, regardless of topic or genre, to move forward into the digital. Electronic magazines are becoming commonplace and publications who haven't yet branched out into the digital realm are now a minority, rapidly being left behind, with mobile accessibility also growing as a preferred method of consumption.

Newspaper Publishing takes a Turn to the Electronic

More and more newspapers aren't really paper anymore. Newspaper publishing is changing rapidly. Consumers are transitioning away from paper media in favor of the ease, convenience and environmental conscience of online publication in increasing numbers and a publication that doesn't display a strong online presence runs the risk of not getting its message across.

Publishers wanting to make the change to a successful online edition should recognize that they need more than content. A physical newspaper was, not too long ago, so integrated into our daily lives that they were essential props in movies and on television, we expected to see them everywhere, and we expected almost everybody, particularly professionals, to read them daily. Online readers need that familiarity too.

How to Create a Newspaper App that People Will Actually Use

Creating a powerful newspaper app has several obvious advantages: you can create and distribute content to a growing number of online readers while expanding your business.

Plus, mobile conversion rates are higher than desktop rates, so any modern publication needs to invest in their mobile presence.

But simply creating the app isn’t enough: your app needs to function well and provide content in a clear, easy-to-read fashion.

5 Steps For a Successful News App

According to the Pew Research Center, in 2015, almost three-fourths of U.S. adults were smart phone users. In a mere four years, that number increased by 35%. That’s important, because where there are smart phones, there are news apps.

That population represents an important portion of the world’s news consumers. If you’re interested in making your content widely accessible a mobile app has the ability to greatly increase traffic. It’s fair to contend that having a companion app for a trustworthy news source is largely the expectation of the smart phone user.

The Mobile Revolution is Fueled By E-edition Software

Today’s stark reality is that the smartphone is now something that most people have with them at all times. The world is rapidly going digital, therefore, media must keep us with this new mobile reality. Being equipped with proper digital software has quickly become mission critical for publishers.
Social

According to a recent Digital News Report, social media has completely changed how people consume what they read. The percentage of Facebook users who use the platform for reading and sharing news is fast approaching 70%, and this trend is likely to continue. Younger people under 35 also use networks such as Instagram for consumption of media. As a direct result, your digital edition software needs to reflect the times.

E-edition Publishing Software

E-edition Publishing Software Every day, more and more companies release an electronic addition to their print publication. While many have been uneasy about the transition into more electronic publications, it is what customers and/or readers want today. The choice is either to go with the changes or get left behind in an era characterized by technology and more importantly what the customer dictates.

If you are looking at various software options, you might be wondering what important features your e-edition software should have. Questions you should keep at the forefront in your consideration include things such as "What kind of reputation does the software provider have with their customers?", "What kind of support is available if/when I have question?", and "Do software updates come with the purchase or are they extra?"

What Makes a Good Web Portal Software Suite?

Well-designed web portal software allows businesses and news publishing websites to display a professional image for their visitors. The best designed web portal software is lightweight enough to load quickly for their visitors and easy enough for even non-technical users to work in. But the biggest reason for investing in web portal software is that it will save you months of development time, allowing you to launch your online vision in the shortest amount of time while also saving your company money.

Your Web Portal Should Be Responsive

Responsive design elements that re-size based on your visitor's viewport helps make your content a pleasure to look at on desktop computers, tablets and even smartphones. The trouble with a non-responsive design is that your pages look disjointed on smartphones and tablets which make up over 50% of general web traffic. This can negatively affect your revenue since you won't be able to reliably optimize for mobile conversions without a responsive grid. Your content management software should also allow for easy custom page design templates. The use of columns, grids and multimedia embeds will make your content stand out in a crowded online world.

Web Portal Software Should Be Easy to Maintain

Web portal software should be easy to setup and maintain. You buy web portal software in order to streamline gaining new visitors, not for wasting days struggling to set it up. News organizations tend to like content management solutions that are hassle-free and have easy maintenance that doesn't require their own IT department.

A Web Portal Software Gives You More Traffic

Well-designed news portal software such as ePortal by Pressmart makes your news site stand out in the search engines. A web portal that employs best software coding practices helps ensure that your title, H1 and meta tags all reflect your content and will also help the search engine bots parse your news stories. An integrated RSS module helps drive new traffic by pinging the search engines as well as news aggregators when you publish new content. Integrating user comments into your stories will also help drive customer loyalty while also providing a rich source of free long tail keyword content for even more search engine traffic.

A web management portal should be easy to use and make it easy for your company to publish and edit content. If you're interested in how Pressmart can help streamline your publishing operations, please contact us today.