Moving your Magazine Online

As we move into the 21st century, technology has grown in leaps and bounds. Concepts that were never even considered a generation ago are real and present. One shining example of this is the concept and reality of moving our magazines from print format into a digital medium.

When deciding on which online magazine maker to aid you in your quest to transport your publication online, there are many different facets of the process that need to be considered.

The Basics

Starting out, those who are venturing into the world of e-magazines should focus on aesthetics. The appearance of the e-magazine is the determining factor on whether or not a reader will push forward into your content, so making a lasting first impression will ensure that you attract the necessary traffic (and ensuing revenue) is of utmost importance.

The Write Stuff

Selecting the best e-magazine creator will make your task infinitely easier from the onset. The process begins with an excellent interface (your editor) and design templates. The professional, polished look which is demanded by readers -- and can result in the success or failure of your online publication -- requires a proven, adaptable, and user-friendly e-magazine creator.

The Answer

When you choose Pressmart, you are getting the latest in cutting-edge e-magazine technology to power your online publication. An interactive, responsive user interface works in tandem with HTML 5 to create an incredibly adaptive experience for the reader -- regardless of which platform they are using to view the content. Here are just a sampling of the features that we offer:

    An automated email newsletter to your subscribers
    Seamless integration with all of the popular social media sites
    Free software upgrades
    Banner Advertising space (yours to market)
    Search capabilities

The features enumerated above are merely the tip of the iceberg; when it comes to providing a powerful, interactive, stylish e-magazine, we've got you covered.

Please visit us today and let us show you how our online magazine maker can propel your publication into the next generation!

Create Your Magazine Web Portal the Right Way

If you’re a magazine owner or publisher, you know that you need a web presence. There are many website design options you can use to take your publication online and make it mobile friendly. However, most publishers don’t understand that there are definitely good and bad methods. Even some of the top names in the publishing business have websites that are frustrating to use and hard to read both on desktops and mobile devices.

How Can You Avoid This?

In the scramble go online; many companies are going online the wrong way.

Many magazines publish extremely content-laden websites that take forever to load unless a reader has an extremely fast web connection. Many of these websites also have so many advertisements, large photographs, social media engagement features and videos; it’s often hard for readers to actually find the content they’re looking for.

Often,

•     The link readers follow doesn’t lead them to the content they want. Sometimes it even leads them to a pop-up requesting their email address or giving them information they’re not looking for;
•     The article they want to read is spread out over 10 to 20 pages they have to click through. They don’t have the option to just read the content on one page because the publisher wants readers to look at all the ads possible.
•     The content is broken up by supposedly relevant marketing in the form of distracting ads and videos; and
•     The advertisements are flashy, annoying and don’t mesh well with the magazine’s content.

Reading a Regular Magazine is Not Like This

Think about how many times you’d rather just read an article comfortably.

Most of us can agree that it is so much easier to just pick up a book sometimes than to strain to read something in its entirety on a mobile device or a computer. This is the reason why so many people now prefer large mobile phone screens over smaller ones in an era where everyone thought technology would keep shrinking.

Therefore, any publisher that truly wants to keep his or her readers’ comfort and ideal reading experience in mind will quickly see that creating a web portal using the Pressmart eMagazine Platform will provide readers with the ultimate experience.

The Pressmart eMagazine Platform offers publishers the ideal combination of modern technology and the traditional magazine format. Readers can experience their favorite magazines without the frustration of reading them online.

•     Your readers can read via any device.
•     They can search the entire document using keywords.
•     Your web portal will actually look like your physical magazine, function the same way and be just as comfortable to read; and
•     You can create a professional online presence to compliment a new magazine brand, to develop an audience quicker.

Check out our eMagazine demo today; then contact us to explore the many beautiful options we can extend to you to truly enhance your brand presence in the modern marketplace.

Create Online Portal: It Take Only Seconds to Lose a Reader

Times have certainly changed. Creates Online News Portals, Readers are less likely to luxuriously browse the paper over a cup of coffee, and more likely to look for the latest breaking story within minutes of it happening.

With social media trending towards real-time sharing of experiences, it's important for news organizations to keep up. Posting information quickly is increasingly necessary to keep readers. However, that isn't enough. Will your story show up on a search engine? If you've posted the story quickly, and a reader clicks on your link, will your article load immediately, or will your potential reader become frustrated and try another link?

Companies may benefits greatly from creating an online portal

The benefits of creating an online portal could prove vast for newspaper and magazine businesses looking to expand their web traffic. Because many news companies would like to remain mindful of spending while also working effectively for their customers, an online portal could help do just that. Online portals are cost-effective while also proving convenient for costumers.

By utilizing Pressmart to create their online portals, companies do not have to worry about starting on their own from scratch. As a result, companies can provide a beneficial service by having various news information in one place without having to worry about high costs associated with constant site maintenance. Customizable templates for portals allow companies to have a portal unique to their business and that suits their needs.

Create A Strong Online Portal To Enhance Your Customers' Experience

Your website is the first impression you will make on many of your customers. It serves as more than just your marketplace. Your website, when properly optimized is your path into the most popular search engines, introduction to a global customer base, and your primary interaction with consumers. What do you want your web portal to say about you?

We at Pressmart Media offer fully featured online portal design at reasonable rates. We can optimize your end-user's  experience with the most up-to-date content.

Create a Magazine app to meet Consumer Demand

In the midst of a news cycle that won't stop accelerating, the depth and insight offered by magazines are more and more valuable to readers who want more than headlines and blurbs about the topics that matter to them.

Taking advantage of that demand requires modern magazines, regardless of topic or genre, to move forward into the digital. Electronic magazines are becoming commonplace and publications who haven't yet branched out into the digital realm are now a minority, rapidly being left behind, with mobile accessibility also growing as a preferred method of consumption.

Newspaper Publishing takes a Turn to the Electronic

More and more newspapers aren't really paper anymore. Newspaper publishing is changing rapidly. Consumers are transitioning away from paper media in favor of the ease, convenience and environmental conscience of online publication in increasing numbers and a publication that doesn't display a strong online presence runs the risk of not getting its message across.

Publishers wanting to make the change to a successful online edition should recognize that they need more than content. A physical newspaper was, not too long ago, so integrated into our daily lives that they were essential props in movies and on television, we expected to see them everywhere, and we expected almost everybody, particularly professionals, to read them daily. Online readers need that familiarity too.